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All Journal Jurnal Bisnis dan Ekonomi Jurnal Sinergi SEIKO : Journal of Management & Business Journal on Education Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Populer: Jurnal Penelitian Mahasiswa INJURITY: Journal of Interdisciplinary Studies Innovative: Journal Of Social Science Research Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Santri : Jurnal Ekonomi dan Keuangan Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JER Indonesian Journal of Economics, Business, Accounting, and Management
Muchsin Muthohar
Universitas Islam Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kesadaran Merek, Asosiasi Merek Dan Kualitas Produk Terhadap Loyalitas Merek Dan Niat Pembelian Ulang Konsumen Pembelian Merek Rabbani Josrizaul Afandi; Muchsin Muthohar
Populer: Jurnal Penelitian Mahasiswa Vol. 2 No. 1 (2023): Maret : Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v2i1.652

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kesadaran merek, asosiasi merek dan kualitas produk terhadap loyalitas merek dan niat pembelian ulang konsumen pembelian merek Rabbani. Penelitian ini menggunakan metode non-probability sampling dengan teknik purposive sampling. Data primer penelitian ini dikumpulkan dari 260 responden. Teknik analisis statistik yang digunakan yaitu melalui 2 tahap analisis regresi dengan pengolahan data menggunakan aplikasi SPSS Statistic 21. Hasil analisis data menunjukkan kesadaran merek, asosiasi merek dan kualitas produk memberikan pengaruh yang positif dan signifikan terhadap loyalitas merek. Hasil penelitian ini juga menunjukkan bahwa loyalitas merek memberikan pengaruh yang positif dan signifikan terhadap niat pembelian ulang.
The Influence of Service Quality, Customer Satisfaction, and Brand Image on Consumer Loyalty in Elzatta Customers Makadina, Frendy Delba; Muthohar, Muchsin
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5602

Abstract

This study aims to identify the influence of service quality, customer satisfaction, and brand image on customer loyalty among Elzatta consumers. The study utilizes non-probability convenience sampling technique for sample selection. The primary data collected for this study consists of 250 respondents. The statistical analysis technique employed in this study is Structural Equation Modeling (SEM) using SmartPLS software version 3.2.9. The results of the data analysis indicate that service quality has a positive and significant influence on customer satisfaction, brand image, and customer loyalty. Customer satisfaction has a positive and significant influence on brand image and loyalty, and brand image also has a positive and significant influence on customer loyalty.
Determinants of Consumer Repurchase Intention on Tokopedia in Indonesia Iman Setiahutama, Hanung; Muthohar, Muchsin
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 2 No. 6 (2023): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v2i6.78

Abstract

This study aims to examine the effect of Perceived Website Quality, E-Consumer Satisfaction, E-Consumer Trust, and Tokopedia Consumer Repurchase Intentions in Indonesia. Data collection was carried out by distributing online questionnaires via Google form with a total sample of 200 respondents. The data analysis technique used is Structural Equation Modeling (SEM) with SmartPLS 3 software. The results show that 1) Perceived Website Quality has a positive and significant effect on Electronic Consumer Satisfaction, 2) Perceived Website Quality has a positive and significant effect on Trust Electronic Consumers, 3) Electronic Consumer Satisfaction has a positive and significant effect on Electronic Consumer Confidence, 4) Electronic Consumer Trust has a positive and significant effect on Repurchase Intentions.
The Impact of Social Media Marketing Activities on Consumer Satisfaction and Purchase Intentions Mediated by Social Identification and Perceived Value on Social Media by Dr. Marteen Rudianto, Muhammad Wildan Yuha Asa; Muthohar, Muchsin
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 2 (2024): Volume 3, No. 2, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i2.121

Abstract

The rise of technology and the digital era has made the internet a crucial part of life, transforming it into a powerful marketing tool, known as e-marketing. E marketing broadens market reach, strengthens consumer relationships, and enhances satisfaction. Companies use it to efficiently share product information and expand their reach. This study explores the relationships between social media marketing, social identification, perceived value, and satisfaction within Dr. Marteen's marketing strategies, aiming to provide insights into social media marketing’s impact and offer practical recommendations for improving fashion industry marketing strategies.
Analisis Marketing Mix Pada Strategi Pemasaran Produk Widya Load Scanner dalam Industri Robotika Ashari, Salma Putri; Muthohar, Muchsin
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8979

Abstract

Perkembangan teknologi dalam beberapa tahun ini terus menghasilkan inovasi dalam membuat sebuah terobosan pada setiap sektor kehidupan bisnis. Pesatnya perkembangan teknologi dan pergeseran preferensi pelanggan, membuat perusahaan dihadapkan pada tekanan untuk terus berinovasi dan mengembangkan produk sesuai dengan kebutuhan pelanggan. Salah satu perusahaan yang terlibat dalam industri berbasis teknologi, kecerdasan buatan, dan otomasi adalah Widya Robotics, yang menonjolkan produk andalannya, yakni Widya Load Scanner. Oleh karena itu, dilakukan penelitian untuk menganalisis strategi pemasaran produk Widya Load Scanner melalui pendekatan marketing mix. Metodologi yang digunakan adalah dengan pendekatan kualitatif yaitu melalui teknik pengumpulan data dengan metode wawancara dengan karyawan Widya Robotics, observasi, serta dokumentasi. Hasil penelitian menunjukkan adanya sikap skeptisisme terhadap produk teknologi tinggi di pasar, sementara strategi promosi perusahaan sangat bergantung pada ads. Oleh karena itu, diperlukan upaya market education untuk meningkatkan pemahaman pelanggan terhadap produk. Selain itu, diversifikasi saluran pemasaran juga diusulkan agar dapat mencapai segmentasi pasar yang lebih luas. Terakhir, inovasi produk terus menerus direkomendasikan dengan melibatkan analisis kompetitor guna mempertahankan daya saing perusahaan di pasar yang terus berubah ini. Melalui pendekatan ini, diharapkan Widya Robotics dapat memperkuat posisinya di pasar dengan mengatasi tantangan yang ada dan meraih peluang pertumbuhan yang lebih besar.
Pengaruh Pengetahuan Merek Hijau dan Sikap atas Merek Hijau terhadap Niat Beli Produk Hijau Brand Fashion Nike pada Masyarakat Indonesia Ichsan Rizal; Muchsin Muthohar
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1667

Abstract

This research is intended to examine the influence of green purchase intentions using a non-probability sampling method using selected respondent criteria including Indonesian people, especially those who know or have heard about Nike brand products. Researchers used 150 respondents using Google Form. The data that has been obtained then process use the PLS-SEM software tool. The variables used in this research are green brand knowledge, attitude towards green brands, and green purchase intention. Researchers found that green brand knowledge and green brand attitudes influence green purchase intentions. This research also shows that green knowledge influences a person's attitude towards green purchasing intentions. This research is also aimed at green marketing, especially the Nike Brand, in order to increase purchasing intentions for environmentally friendly products from the Nike brand.
Co-Authors Alvianto Putra Ardiansyah Amin Ramadhan Triatmaja Ashari, Salma Putri Azeem Athallah Malik Hera Hayuda Pradani Ichsan Rizal Iman Setiahutama, Hanung Josrizaul Afandi Makadina, Frendy Delba Muhammad Rifan Jungki Dausat Rafi Evan Adi Hartawan Rama Rama Reynaldo bimantaka Rudianto, Muhammad Wildan Yuha Asa Shelvina Putri Danisa