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All Journal Jurnal Master Pariwisata (JUMPA) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Abdi Masyarakat
I Putu David Adi Saputra
Institut Pariwisata Dan Bisnis Internasional
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Faktor yang Mempengaruhi Keputusan Mahasiswa Berwisata ke Luar Negeri I Putu David Adi Saputra; Made Antara; I Nyoman Sudiarta
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p16

Abstract

Tourism and hospitality is one of the largest service industries in the world that has an influence on global economic growth. Various factors can influence a person to travel There is a phenomenon that shows the increasing number of tourist visits abroad. This indicates that the need to travel by Indonesian tourists is getting higher. Indonesian tourists who travel both home and abroad consist of various ages and occupations. The purpose of this study was to analyze the pull and push factors that influence the decision of Bali tourism students to travel abroad. This study uses survey research methods with a total of 130 respondents. Researchers used factor analysis techniques and were processed using the IBM SPSS V.26 for Windows program. The results of the analysis of the results included that the motivation that became the push factors of Bali tourism students traveling abroad was to want to show prestige or lifestyle, while the motivation that became the pull factors of Bali tourism students traveling abroad was because the location, products, and services in the tourist destination area that can be accessed easily. Keywords: Push Factors, Pull Factors, Travel Decisions.
Pemanfaatan Digital Marketing dalam Mempromosikan Destinasi Pariwisata I Putu David Adi Saputra
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol 4 No 1 (2023): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i1.3621

Abstract

This study aims to analyze the use of Digital Marketing in Promoting Tourism Destinations. This research is a literature review. Data collection techniques are documentation from journal sources and relevant literature such as Google Scholar. Data analysis with critical literature. research results The use of digital marketing in promoting tourism destinations has become the key to success in this modern era. Through digital platforms such as social media, websites and online advertising campaigns, tourism destinations can effectively reach and interact with global audiences in real-time. Digital marketing strategies enable tourism destinations to showcase the beauty of nature, culture and facilities offered through attractive visual content, story-based content and visitor testimonials. In addition, content personalization and precise targeting enable tourism destinations to create unique experiences for potential travelers, while data analysis and online feedback provide valuable insights to improve the services and attractiveness of these destinations. Thus, the use of digital marketing not only increases the visibility of tourism destinations, but also plays an important role in inspiring, informing and captivating a global audience to explore the beauty the world has to offer.
Pelatihan Layanan Prima Untuk Kelompok Pedagang Muda I Made Trisna Semara; I Gusti Ayu Eka Suwintari; I Gusti Ketut Purnaya; I Putu David Adi Saputra
Jurnal Abdi Masyarakat Vol. 3 No. 2 (2023): Jurnal Abdi Masyarakat
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v3i2.54

Abstract

Pengabdian ini untuk membantu kelompok truna truni pedagang di pasar Sidakarya Denpasar dalam mengatasi 1) Keluahan tamu berkaitan dengan faktor fisik yaitu ruangan yang kurang mendapat pertukaran udara yang lancar, suhu panas atau lembab, pencahayaan yang buruk, dan lantai tidak mudah dibersihkan bahkan licin, 2) Keluahan tamu berkaitan dengan SDM/ anggota kelompok belum memiliki pengetahuan standar dalam penyediaan makanan dan minuman, 3) Belum adanya standar keamanan, kebersihan dan keselamatan dalam bekerja pada kelompok pedagang di pasar Kereneng, 4) Kualitas pelayanan tamu masih rendah. Berkaitan dengan masalah tersebut kegiatan pengabdian masyarakat ini memberikan solusi untuk menyelesaikan persoalan tersebut dengan memberikan bantuan pengetahuan dan keterampilan kepada peserta pelatihan standar penyajian makan dan minum serta mendesain tempat pedagang yang ramah lingkungan dan estetika. Metode yang digunakan adalah dengan metode survey, metode partisipatory rural apprasial (PRA), pemberian Pelatihan, Pendampingan, dan Monitoring. Tujuannya adalah untuk meningkatkan kualitas pelayanan kelompok truna truni pedagang di Pasar Sidakarya.   This service aims to help the teruna teruni group of traders at the Sidakarya market in Denpasar in overcoming 1) Guest complaints related to physical factors, namely rooms that do not have a smooth air exchange, hot or humid temperatures, poor lighting, and floors that are not easy to clean or even slippery, 2) Guest complaints relate to human resources/group members not having standard knowledge in providing food and drinks, 3) There are no security, cleanliness and safety standards in working in the group of traders at Sidakarya market, 4) The quality of guest service is still low. In connection with this problem, this community service activity provides a solution to resolve this problem by providing knowledge and skills assistance to training participants in serving food and drink as well as designing environmentally friendly and aesthetically pleasing merchant premises. The methods used are surveys, participatory rural appraisal (PRA), as well as providing training, mentoring, and monitoring. The aim is to improve the quality of service for the first-line group of traders at the Sidakarya Market.
Co-Authors A. A. Gede Wijaya I Gusti Ayu Eka Suwintari I Gusti Ketut Purnaya, I Gusti Ketut I Made Krisna Adi Chandra I Nyoman Sudiarta I Nyoman Sudiarta Koerniawaty, Francisca Titing Made Antara Semara, I Made Trisna