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All Journal Journal of Community Engagement Research for Sustainability Jurnal Karya Abdi Masyarakat Estungkara: Jurnal Pengabdian Pendidikan Sejarah
Evi Nadhifah
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Strategi Reseller dalam Meningkatkan Penjualan Produk Pengkilap Mobil/Motor yang Diproduksi oleh Inkubator Bisnis Graphene Guard di Universitas Riau Amri, Amun; Reni Yenti, Silvia; Heltina, Desi; Herman, Syamsu; Aziz, Azridjal; Nadhifah, Evi; Ekwarso, Hendro
Estungkara: Jurnal Pengabdian Pendidikan Sejarah Vol. 2 No. 2 (2023): Jurnal Pengabdian Masyarakat
Publisher : Pendidikan Sejarah FKIP Universitas JAMBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/est.v2i2.29149

Abstract

Efforts to increase sales of car/motorcycle polish products have been carried out by the Graphene Guard business incubator. This product is a downstream research result of lecturer/researcher at the Faculty of Engineering, Riau University. As a new product and not yet known to the public, special strategies are needed to increase sales. In the initial stage, an online and offline sales strategy was carried out, but apparently it did not show encouraging results even though promotions had been carried out. It was felt that a reseller strategy needed to be implemented. The reseller strategy, especially offline resellers, was addressed to the students at Riau University with attractive prices and bonuses. This strategy generated significant sales in a relatively short time. The phenomenon where offline reseller sales results were very different from conventional sales strategies reflecting the changes in consumer behavior and increasingly complex market dynamics. Reseller marketing strategies, especially when carried out by individuals or small groups, often conveyed a strong sense of personalization and trust. In this strategy, focus was given to product advantages, customer testimonials, and real interactions. This created high levels of trust in consumers, and allowed them to feel confident in purchasing the product. This strategy can be a valuable experience for marketing of new products.
Strategi Hilirisasi dan Komersialisasi hasil Riset berbasis Masyarakat di Universitas Riau Ekwarso, Hendro; Syahza, Almasdi; Nadhifah, Evi; Kurniadi, Romi
Jurnal Karya Abdi Masyarakat Vol. 6 No. 2 (2022): Jurnal Karya Abdi Masyarakat
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (8542.172 KB) | DOI: 10.22437/jkam.v6i2.20079

Abstract

Potensi komersialisasi Kekayaan Intelektual (KI) produk hasil-hasil penelitian di Universitas Riau (UNRI) cukup besar. Selain dapat diterapkan pada sektor industri, hasil-hasil penelitian ini juga dapat diaplikasikan pada masyarakat luas. Hal ini sejalan dengan tujuan mulia penelitian dan pengabdian kepada masyarakat yaitu dalam rangka memberikan kontribusi sebesar-besarnya demi kemajuan bersama seluruh bangsa. Kondisi ideal ini sesuai yang diharapkan dari Peraturan Pemerintah Nomor 20 Tahun 2005 tentang Alih Teknologi Kekayaan Intelektual serta Hasil Penelitian dan Pengembangan oleh Perguruan Tinggi dan Lembaga Penelitian dan Pengembangan sebagai peraturan pelaksana UU Sisnas Iptek 2019 dan Permenristek MIPTi No. 24 Tahun 2019. Akan tetapi, proses hilirisasi dan komersialisasi khususnya hasil-hasil penelitian masih memiliki kendala yang menyebabkan hasil riset tidak bisa dirasakan langsung oleh masyarakat luas. Demi tercapainya hal-hal tersebut secara optimal maka peran kelembagaan sangat diperlukan. Melalui peran kelembagaan ini, diharapkan inventor/dosen/peneliti dapat fokus melakukan penelitian yang inovatif dan berpotensi komersil tanpa terbebani memikirkan strategi untuk komersialisasinya. Melalui kegiatan ini telah dilakukan penataan regulasi dan penyiapan dokumen-dokumen (SOP, perjanjian, dll) serta terjalinnya komunikasi dengan berbagai pihak terkait. Hilirisasi dan komersialisasi berbasia masyarakat dinilai memungkinkan untuk dilaksanakan. Hal ini memberikan dampak terhadap percepatan hilirisasi dan komersialisasi hasil riset di Universitas Riau. Di antaranya munculnya program Unggulan Produk Intelektual Kampus (UPIK), pembinaan tenant oleh pusat inkubator, dan yang terpenting adalah inventor/peneliti/dosen yang memiliki potensi untuk dihilirisasi/dikomersilkan, mendapat bimbingan atau arahan dari unit terkait yaitu Sentra KI dan Pusat Inkubator Bisnis dan diharapkan dapat segera dipertemukan dengan mitra yang sesuai.
Difusi Produk Intermediate Baru Very Few Layers Graphene (VFLG) dan Produk Turunannya oleh Inkubator Bisnis Graphene Guard Amri, Amun; Yenti, Silvia Reni; Heltina, Desi; Herman, Syamsu; Aziz, Azridjal; Nadhifah, Evi; Ekwarso, Hendro
Journal of Community Engagement Research for Sustainability Vol. 2 No. 5 (2022): September
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/cers.2.5.217-226

Abstract

Product diffusion of very few layers of graphene (VFLG) and its derivative (car/motorcycle polish) has been carried out by the Graphene Guard business incubator. The steps and strategies began with discussions in a discussion group forum (FGD) inviting experts in order to find the best marketing patterns. In this case the Canvas method was chosen as a marketing strategy. As a follow-up to the results of the FGD, several activities were carried out. Improvements to the system and production capacity were carried out by adding production equipment, innovating production systems and creating production automation systems. The next step was to design brand and logo activities as well as product labels. The design and manufacture of online and offline sales systems were carried out to follow up on increasing production capacity. To increase the effectiveness of marketing, promotional activities were carried out in the form of advertising, creating brochures, production videos and participating in exhibitions. The results obtained indicated that the marketing of the new intermediate product, very few layer graphene (VFLG) and its derivative products in the form of car polishes, was still experiencing diffusion problems, as evidenced by the low sales capacity. This was realized because this product was a new product and was not yet known to the public. Especially for VFLG products, the additional obstacle was that this product was an intermediate product, thus only certain groups of people need it. Evaluation steps are needed for continuous improvement in order to continue to strengthen the diffusion of this product in society.
Co-Authors Almasdi Syahza Amun Amri Azridjal Aziz Desi Heltina Hendro Ekwarso Reni Yenti, Silvia Romi Kurniadi Silvia Reni Yenti Syamsu Herman