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All Journal Konversi Estungkara: Jurnal Pengabdian Pendidikan Sejarah
Reni Yenti, Silvia
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Humanities Education Social Sciences Other

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Strategi Reseller dalam Meningkatkan Penjualan Produk Pengkilap Mobil/Motor yang Diproduksi oleh Inkubator Bisnis Graphene Guard di Universitas Riau Amri, Amun; Reni Yenti, Silvia; Heltina, Desi; Herman, Syamsu; Aziz, Azridjal; Nadhifah, Evi; Ekwarso, Hendro
Estungkara: Jurnal Pengabdian Pendidikan Sejarah Vol. 2 No. 2 (2023): Jurnal Pengabdian Masyarakat
Publisher : Pendidikan Sejarah FKIP Universitas JAMBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/est.v2i2.29149

Abstract

Efforts to increase sales of car/motorcycle polish products have been carried out by the Graphene Guard business incubator. This product is a downstream research result of lecturer/researcher at the Faculty of Engineering, Riau University. As a new product and not yet known to the public, special strategies are needed to increase sales. In the initial stage, an online and offline sales strategy was carried out, but apparently it did not show encouraging results even though promotions had been carried out. It was felt that a reseller strategy needed to be implemented. The reseller strategy, especially offline resellers, was addressed to the students at Riau University with attractive prices and bonuses. This strategy generated significant sales in a relatively short time. The phenomenon where offline reseller sales results were very different from conventional sales strategies reflecting the changes in consumer behavior and increasingly complex market dynamics. Reseller marketing strategies, especially when carried out by individuals or small groups, often conveyed a strong sense of personalization and trust. In this strategy, focus was given to product advantages, customer testimonials, and real interactions. This created high levels of trust in consumers, and allowed them to feel confident in purchasing the product. This strategy can be a valuable experience for marketing of new products.
Catalytic co-pyrolysis of coal and polypropylene plastic into liquid fuel Sunarno, Sunarno; Reni Yenti, Silvia; Mutamima, Anisa; Huwaidah Husna, Fathiyah; Rahmat Wicakso, Doni; Isnaini, Muhammad Dody
Konversi Vol 13, No 1 (2024): April 2024
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/k.v13i1.16043

Abstract

The decline in fossil fuel sources has stimulated research in the field of renewable fuels. Efforts are currently being made to find alternative energy sources that have high efficiency and are environmentally friendly. By looking at the existing problems, research on the co-pyrolysis of coal and polypropylene (PP) plastic into liquid fuel is interesting to do. The co-pyrolysis process was carried out at 400oC and nitrogen gas was flowed with a flow rate of 100 mL/min for 60 minutes with various ratio of raw material coal/PP plastic (100/0, 75/25, 50/50, 25/75), and ratio of CaO catalyst/raw material (0%, 10%, 15%, 20% w/w). The results showed that with the reduction in the ratio of coal/plastic, the yield of liquid fuel increased. Co-pyrolysis of coal: PP plastic with a ratio of 25:75 with the addition of 20% CaO catalyst obtained 37.56% liquid fuel yield with the characteristics of density of 0.839 g/mL, viscosity of 2.51 cSt, calorific value of 46.813 MJ/kg and pH of 2.9.
Co-Authors Amun Amri Azridjal Aziz Desi Heltina Evi Nadhifah Hendro Ekwarso Huwaidah Husna, Fathiyah Isnaini, Muhammad Dody Mutamima, Anisa Rahmat Wicakso, Doni Sunarno Sunarno Syamsu Herman