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<![CDATA[Pengaruh Gaya Kepemimpinan, Motivasi Kerja dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan pada PT. Karwikarya Wisman Graha Tanjungpinang ]]>
<![CDATA[Misdiana Misdiana]]>;
<![CDATA[Iranita Iranita]]>;
<![CDATA[Roni Kurniawan]]>
<![CDATA[ Bahtera Inovasi Vol 2 No 1 (2018): Jurnal Bahtera Inovasi ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi UMRAH ]]>
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DOI: 10.31629/bi.v2i1.1506
<![CDATA[This study aims to determine the leadership style, work motivation and work environment towards employee job satisfaction at PT. Karwikarya Wisman Graha Tanjungpinang. The research method used is descriptive statistical method with a quantitative approach. Data collection techniques are carried out by observation and questionnaire. The number of research samples used was 115 respondents. Analysis of the data used is multiple linear regression analysis, hypothesis testing in the form of T test and F test and analysis of the coefficient of determination. The research conducted resulted in a leadership style that had a significant effect on employee satisfaction at PT. Karwikarya Graha Tanjungpinang because the value of t count> t table or 3.171> 1.981 and the significance value produced is 0.002 <0.05. Work motivation has a significant effect on employee satisfaction at PT. Karwikarya Graha Tanjungpinang because the value of t count> t table or 2,366> 1,981 and the significance value produced is 0.020 <0.05. The work environment has a significant effect on employee satisfaction at PT. Karwikarya Graha Tanjungpinang because the value of t count> t table or 7.168> 1.981 and the significance value produced is 0,000 <0.05.]]>
<![CDATA[Pengaruh Citra Destinasi, Aksessibilitas Wisata Terhadap Minat Kunjung Ulang Wisatawan ke Wisata Bahari Desa Benan ]]>
<![CDATA[Iranita Iranita]]>;
<![CDATA[Putra Alamsyah]]>
<![CDATA[ Bahtera Inovasi Vol 2 No 2 (2019): Jurnal Bahtera Inovasi ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi UMRAH ]]>
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DOI: 10.31629/bi.v2i2.1624
<![CDATA[This study aims to determine the effect of destination image, accessibility, and tourist motivation on the re-visit of marine tourism tourists in Benan Village. The influence of destination image and tourism accessibility partially on the interest of the repeat visit, the influence of the destination image and tourist accessibility simultaneously on the interest of the repeat visit. The population in this study were all marine tourism tourists in Benan Village, determining the sample using the incidental sampling method with Resco theory until 30 respondents were obtained. The data used in this study are primary data obtained from questionnaires / questionnaires. The analytical method used in this research is descriptive test, data quality test, classic assumption test, multiple linear regression analysis, and hypothesis testing. The results of the analysis in this study show that the partial image destination destination variable has a significant effect on the revisiting interest variable, the accessibility variable partially has a significant effect on the revisiting interest variable. The results of the analysis in this study indicate that the simultaneous variable of the destination image and tourism accessibility significantly influence the variable of interest in the return visit. Destination image and tourism accessibility variables in this study contributed 42.5% to the interest of re-visiting marine tourism tourists in Benan Village.]]>
<![CDATA[Analisis Pengaruh Brand Equity untuk Meningkatkan Minat Beli Ulang dan Word Of Mouth (Studi Kasus Batik Gonggong Tanjungpinang) ]]>
<![CDATA[Iranita Iranita]]>
<![CDATA[ Bahtera Inovasi Vol 3 No 1 (2019): Jurnal Bahtera Inovasi ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi UMRAH ]]>
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DOI: 10.31629/bi.v3i1.1645
<![CDATA[This study aims to analyze the effect of Brand Equity on increasing repurchase interest and Word of Mouth (WOM). The population and sample in this study were consumers who had already bought Tanjungpinang’s barking batik, both those in the city of Tanjungpinang, as well as consumers outside Tanjungpinang, especially those who had bought batik barking.Determination of the sample in this study using the method of Accidental Sampling is a sampling technique based on chance meeting with a number of criteria that are tailored to the purpose of the study so that selected 60 respondents who have met the criteria and are involved in this study by filling out the questionnaire that has been distributed. The data analysis technique used in this research is the Path Analysis method. The results of this study indicate that Brand Equity (Brand Awareness and Brand Image) has proven to have an effect on repurchase interest and Word of Mouth and these results prove that Brand Equity (Brand Awareness and Brand Image) have a role in bridging the influence that occurs on the variable repurchase interest and Word of Mouth. The results of this study can be a reference for the Tanjungpinang area to make Tanjungpinang as a citybranding of batik barking]]>
<![CDATA[Analisis Jaringan Sosial Bursa Jual Beli Facebook di Kepulauan Riau ]]>
<![CDATA[Firmansyah Kusasi]]>;
<![CDATA[Iranita Iranita]]>
<![CDATA[ Bahtera Inovasi Vol 3 No 1 (2019): Jurnal Bahtera Inovasi ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi UMRAH ]]>
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DOI: 10.31629/bi.v3i1.1647
<![CDATA[Provinsi Kepulauan Riau memiliki potensi UMKM yang besar, namun dengan keadaan geografisnya yang 95% terdiri dari lautan, dengan jumlah pulau berpenghuni hanya 394 dari 1.796 yang tersebar merata menjadikannya disadvantage bagi mereka dalam memasarkan produknya. Oleh karena itu teknologi sistem informasi bisa memberikan solusinya, seperti e-commerce dalam bentuk pemasaran melalui jaringan sosial media. Namun belum ada data yang menggambarkan bentuk jaringan pemasaran online dan efektifitas pemasaran online bagi UMKM di Provinsi Kepri. Penelitian ini menggunakan pendekatan Analisis Jaringan Sosial, untuk melihat implementasi e-commerce dalam bentuk pemasaran dan perdagangan online melalui jaringan sosial. Kami menemukan bahwa: 1. Bentuk pola jaringan marketing dan jual-beli online (e-commerce) oleh UMKM yang terdapat di Provinsi Kepulauan Riau masih terpusat pada kota dan kabupaten yang sudah lebih dahulu berkembang dan memiliki akses yang lebih baik untuk melakukan jual beli online. Baik dalam arti fasilitas mauapun letak geografis dan tingkatan ekonominya; 2. Karakteristik jaringan jual-beli online di Provinsi Kepulauan Riau masih bersifat kedaerahan. Artinya jaringan masih terkumpul pada kota dan kabupaten bersangkutan. Walaupun dijumpai beberapa node juga memiliki jaingan lebih dari satu BJB.; 3. Hubungan antar BJB di kepri masih bersifat sentral, dan belum menyebar.; 4. Faktor-faktor yang mendukung berkembangnya pemasaran online di kepri adalah fasilitas internet yang baik dan adanya standarisasi produk. Saran kami bagi pemerintah daerah adalah agar lebih meningkatkan fasilitas jaringan online dan mensosialisasi dan meningkatkan pengetahuan para penggiat UMKM untuk lebih focus pada pemasaran online. Tentu ini memerlukan dukungan dari pihak pemerintah daerah masing-masing.]]>
<![CDATA[Peranan Faktor Promosi Dalam Memasarkan Produk Terhadap Perilaku Pembelian Online Di Masa Pandemi Covid-19 (Studi Kota Tanjungpinang) ]]>
<![CDATA[Iranita Iranita]]>
<![CDATA[ Bahtera Inovasi Vol 4 No 1 (2020): Jurnal Bahtera Inovasi ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi UMRAH ]]>
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DOI: 10.31629/bi.v4i1.2756
<![CDATA[The COVID-19 pandemic followed by the implementation of social distancing gave rise to new consumer behavior, but on the one hand it turned out to open opportunities for banking, financial, and financial services businesses to spur marketing. One of the results of the analysis is that the pandemic situation apparently gave rise to new consumer behavior. Businesses optimize online marketing and digital branding as a means of communication with their target customers. Supported by the rapid growth of information technology has created new business opportunities in pursuit of business success. The purpose of this study is to find out the role of promotional factors towards online purchasing behavior during COVID-19. This research is explanatory research using factor analysis. In this study, the number of variables set was 7 variables related to factors related to the behavior of online purchases during the COVID-19 pandemic. The results of this study are promotional factors, is the only strong factor in influencing the behavior of online purchases during COVID-19 in Tanjungpinang, where the growth of technology developments especially in the COVID-19 period has driven webonline sparking enthusiasm to develop responsive customer promotions]]>
<![CDATA[Pengaruh Service Marketing Mix dan Customer Value Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Maritim Raja Ali Haji ]]>
<![CDATA[Iranita Iranita]]>
<![CDATA[ Bahtera Inovasi Vol 2 No 1 (2018): Jurnal Bahtera Inovasi ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi UMRAH ]]>
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DOI: 10.31629/bi.v2i1.3291
<![CDATA[The object of the study was obtained about the effect of Service Marketing Mix and Customer Value on student satisfaction in the UMRAH Faculty of Economics management study program. The type of research is explanatory. The results of the study indicate that the service marketing mix consists of products (product), price (price), distribution (place), promotion (people), people (people), direct evidence (physical evidence) and process (process, and customer value includes Customer benefit and customer cost both partially and simultaneously has a strong influence on student satisfaction in the UMRAH Faculty of Economics Management Study Program]]>
<![CDATA[Analisis Faktor-Faktor Kemasan (Packaging) dalam Mempengaruhi Keputusan Pembelian Oleh-Oleh Makanan Khas Tanjungpinang ]]>
<![CDATA[Iranita Iranita]]>
<![CDATA[ Bahtera Inovasi Vol 3 No 2 (2020): Jurnal Bahtera Inovasi ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi UMRAH ]]>
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DOI: 10.31629/bi.v3i2.3334
<![CDATA[The increasing likelihood of community buying today is on the food sector. Along with that, especially the growth of the business shop souvenirs typical of Tanjungpinang which is a part of culinary tourism for local people or tourists both from domestic and foreign. One important factor of packaging for the success of a product, then in this case marketers demanded more innovative and creative so that it can attract consumers in influencing consumers to provide a positive response and minimize negative risk of post-consumption. The purpose of this research is to know the role of packaging factor in influencing the decision of purchasing souvenirs from Tanjungpinang. This research is explanatory research using factor analysis. In this study the number of variables set is 9 variables that relate to the packaging factor packaging in influencing the decision of the purchase of souvenirs typical of Tanjungpinang. The results of this research are the product factors, security, economics, distribution channels, communication, ergonomic, aesthetics, identity, promotion, and environment are factors that influence the decision of the purchase of souvenirs typical of Tanjungpinang]]>
<![CDATA[Pengaruh Service Quality dan Customer Trust Terhadap Kepuasan Konsumen Maskapai Penerbangan Lion Air (Studi Kasus Bandara Internasional Raja Haji Fisabilillah Tanjungpinang) ]]>
<![CDATA[Iranita Iranita]]>
<![CDATA[ Bahtera Inovasi Vol 1 No 2 (2018): Jurnal Bahtera Inovasi ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi UMRAH ]]>
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DOI: 10.31629/bi.v1i2.3345
<![CDATA[Consumer satisfaction (Consumer Satisfaction) is a given positive attitude of consumers towards a service provided by a service company. Companies are expected to consider the factors that affect customer satisfaction. Lion Air, which is based on top brand award, is ranked first in the category of aviation services that use the LCC (low cost carrier). The almost all airports increase in passenger numbers in Indonesia, particularly in the international airport Raja Haji Fisabilillah Tanjungpinang. This study aims to examine the effect of service quality and customer trust to satisfaction of the consumer. The sample size is 60 people. This study uses a sampling method is the accidental sampling technique. technical analysis hypothesis testing using the Lisrel 8.5 program and Microsoft Excel version 2013. From this test later it can be seen how much the contribution of the independent variable (Service Quality, customer trust to the dependent variable (Lion Air Airlines customer satisfaction). The results showed that both directly and indirectly service quality and customer trust affect the satisfaction of customers of Lion Air]]>
<![CDATA[Hubungan Stres Kerja, Konflik dan Lingkungan Kerja Fisik Terhadap Prestasi Karyawan PT. Telesindo Shop Batam ]]>
<![CDATA[Toto Cahya Praja]]>;
<![CDATA[Firmansyah Kusasi]]>;
<![CDATA[Iranita Iranita]]>
<![CDATA[ Bahtera Inovasi Vol 1 No 2 (2018): Jurnal Bahtera Inovasi ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi UMRAH ]]>
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DOI: 10.31629/bi.v1i2.3438
<![CDATA[In the business world today is growing rapidly this can be seen competition between companies.PT. Telesindo Shop as the official dealer of Telkomsel always improves the quality and quantity of the company.In this study reasearchers are interest in conducting research at PT. Telesindo Shop chapter Batam which aims to determine whether there is influence or how much influence the work stress, work conflict and physical work environment on employee performance. This study uses quantitative methods with data collection techniques through quentionnairies. Sample in this study were 30 people using full sample methods.The results of the study concluded that work stress, work conflict and physical environment partially have a positive and significant influence on employee performance. Meanwhile, simultaneously work stress, work conflict and work environment together have influences on employee performance at PT. Telesindo Shop chapter Batam. The most dominant variable is the physical environment. The results of this study imply that work stress, conflict and environment are things that need to be considered to improve employee performance to be better for the realization of company goals.]]>
<![CDATA[Analisa Pengaruh Customer Experience Terhadap Customer Satisfaction Wisatawan Pada Destinasi Wisata Kabupaten Bintan Kepulauan Riau ]]>
<![CDATA[Iranita Iranita]]>
<![CDATA[ Bahtera Inovasi Vol 1 No 2 (2018): Jurnal Bahtera Inovasi ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi UMRAH ]]>
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DOI: 10.31629/bi.v1i2.3444
<![CDATA[This study discusses the customer experience that supposedly affects customer satisfaction of tourists in the province of Riau Islands of Bintan Regency. In this study the variable dimension measured through experinece sense, feel, think, act and relate. Research data processed with using their analysis of multiple linear regression and factor. The results of this research show that customer experience significant influential variable and positive towards consumer satisfaction (customer satisfaction). The result of the research shows that experience variable with dimensions of sense, feel, think, act and relate simultaneously against influential customer satisfaction. In partial dimensions factor sense, feel, think and relate that give may influence against the satisfaction and sense of dominant influence dimensions against customer satisfaction.]]>
