Articles
<![CDATA[Development of Maritime Economy and Coastal Economy to Improve Competitiveness and Coastal Economic Growth in Riau Island Province ]]>
<![CDATA[Tumpal Manik]]>;
<![CDATA[Iranita Iranita]]>;
<![CDATA[Henry Eryanto]]>;
<![CDATA[Karuniana Dianta A. Sebayang]]>
<![CDATA[ ECSOFiM (Economic and Social of Fisheries and Marine Journal) Vol 6, No 2 (2019): ECSOFiM April 2019 ]]>
Publisher : <![CDATA[Faculty of Fisheries and Marine Science, Brawijaya University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21776/ub.ecsofim.2019.006.02.04
<![CDATA[This research aims to analyze and examine the influence of maritime economic development and the economy of coastal communities in improving maritime competitiveness and coastal economic growth. Maritime economics is analyzed based on the fisheries sector, marine tourism and shipping. The economics of coastal communities are analyzed based on community empowerment, development and welfare. This research was conducted in Riau Islands Province. This reseach uses a qualitative method with a questionnaire of 330 respondents. The processing of research data by validity test, reliability, t-test, F-test and Adjusted R Square. The result of H1 that maritime economic development affect on competitiveness of maritime regions. Its are the fisheries sector 8.3%, the tourism sector 2.51%. H2 the economic development of coastal communities affects on competitiveness of maritime regions that are empowerment 23.2%, to increase welfare 31.8%. The development no significant effect. H3 the maritime economic development affects coastal economic growth through the fisheries sector 18%, the tourism sector 18% and the shipping sector 12.5%. H4 hypothesis of economic development of coastal communities has significant effect on coastal economic growth, that are at community empowerment 12.5%, welfare 17.2%, development 6.8%. ]]>
<![CDATA[Pengembangan Prototype Kelayakan Tata Ruang Kawasan Free Trade Zone dalam Meningkatakan Daya Tarik Investor di Kabupaten Bintan ]]>
<![CDATA[Syuzairi Syuzairi]]>;
<![CDATA[Iranita Iranita]]>
<![CDATA[ Jurnal Syntax Admiration Vol. 2 No. 10 (2021): Jurnal Syntax Admiration ]]>
Publisher : <![CDATA[Ridwan Institute ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46799/jsa.v2i10.324
<![CDATA[Penelitian ini bertujuan untuk menganalisis arah kebijakan pengembangan kelayakan tata ruang kawasan Free Trade Zone (FTZ), standar kelayakan kawasan FTZ, kelayakan tata ruang kawasan Free Trade Zone (FTZ) yang dapat meningkatkan minat dan daya tarik investor dan kendala yang dihadapi dalam penerapan kawasan Free Trade Zone (FTZ). Lokasi penelitian di Kabupaten Bintan Provinsi Kepulauan. Hasil penelitian terdapat kendala-kendala yang dimiliki dalam pelaksanaan investasi di kawasan FTZ di Bintan antara lain: (1) Kawasan FTZ tidak menyeluruh di Pulau Bintan (enclave). Hal ini menjadi permasalahan dalam melakukan pengawasan terhadap keluar masuknya barang. (2) Ketentuan pusat yang over lap ketentuan kawasan hutan, perlindungan lingkungan dan kawasan 100 meter pantai. (3) Belum adanya penetapan status kelembagaan BP Kawasan Bintan dengan status BP Kawasan Tanjungpinang, (4) SDM di BP kawasan Bintan masih status diperbantukan oleh sebagian pegawai dari dinas PTSP dan juga dinas lainnya. Saran peneliti; dalam rangka meningkatkan investasi di Kabupaten Bintan perlu memperhatikan tataruang wilayah FTZ maupun KEK mengacu pada RDTR. perlu terus dilakukan sosialisasi guna meningkatkan investasi asing, Pemprov Kepri dan Pemkab. Bintan berkolaborasi mengawal tata ruang wilayah FTZ dan KEK.]]>
<![CDATA[PELATIHAN ASPEK MARKETING MIX UNTUK USAHA KERAJINAN TANGAN DALAM PEMANFAATAN POTENSI ALAM BINTAN DI KECAMATAN BINTAN UTARA ]]>
<![CDATA[Iranita Iranita]]>;
<![CDATA[Kiki Wulandari]]>
<![CDATA[ Jurnal Pemberdayaan Maritim Vol 3 No 2 (2021): Journal of Maritime Empowerment ]]>
Publisher : <![CDATA[Lembaga Penelitian, Pengabdian Masyarakat, dan Penjaminan Mutu, Universitas Maritim Raja Ali Haji ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31629/jme.v3i2.3496
<![CDATA[Untuk menciptakan ekonomi kreatif dibutuhkan kerjasama oleh seluruh pihak baik pemerintah, para intelektual dan dunia pengusaha. Pemerintah bertugas menetapkan regulasi yang berkaitan dengan ekonomi kreatif dan memberikan ruang kepada masyarakat untuk menggali kreatifitas masyarakat yang bisa bersumber dari nilai budaya daerah masing-masing. Salah satu lini bisnis di Indonesia yang memiliki perkembangan cukup baik adalah bisnis kerajinan tangan. Hal ini dikarenakan kekayaan alam yang berlimpah terutama hasil laut di Indonesia, sehingga banyak produk dibuat kerajinan tangan dengan pemanfaatan limbah hasil laut. Inilah yang kemudian mendorong banyak pihak untuk mencoba peluang bisnis yang satu ini. Salah satu nya adalah Kelurahan Tanjung Uban Utara Kecamatan Bintan Utara Kabupaten Bintan Kepulauan Riau. Cukup beragam produk kerajinan tangan yang dihasilkan terutama Kelurahan Tanjung Uban Utara. Usaha ekonomi masyarakat itu yang memiliki potensi untuk dipasarkan dan dikembangkan dengan manajemen pemasaran yang lebih luas. Bentuk yang ada sudah bagus, dan perlu ditingkatkan lagi khususnya yang menyangkut produk, harga, promosi dan distribusinya. Desain kerajinan tangan masyarakat cukup menarik dan perlu ditingkatkan penjualan di pasar, baik pasar lokal maupun potensi pasar luar negeri, sehingga potensi pasar semakin luas. Strategi yang diterapkan untuk memasuki pasar adalah bauran pemasaran (marketing mix), bagaimana produk bisa memiliki keunggulan bersaing dan diminati konsumen.]]>
<![CDATA[Pengaruh Gaya Kepemimpinan, Motivasi Kerja dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan pada PT. Karwikarya Wisman Graha Tanjungpinang ]]>
<![CDATA[Misdiana Misdiana]]>;
<![CDATA[Iranita Iranita]]>;
<![CDATA[Roni Kurniawan]]>
<![CDATA[ Bahtera Inovasi Vol 2 No 1 (2018): Jurnal Bahtera Inovasi ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi UMRAH ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31629/bi.v2i1.1506
<![CDATA[This study aims to determine the leadership style, work motivation and work environment towards employee job satisfaction at PT. Karwikarya Wisman Graha Tanjungpinang. The research method used is descriptive statistical method with a quantitative approach. Data collection techniques are carried out by observation and questionnaire. The number of research samples used was 115 respondents. Analysis of the data used is multiple linear regression analysis, hypothesis testing in the form of T test and F test and analysis of the coefficient of determination. The research conducted resulted in a leadership style that had a significant effect on employee satisfaction at PT. Karwikarya Graha Tanjungpinang because the value of t count> t table or 3.171> 1.981 and the significance value produced is 0.002 <0.05. Work motivation has a significant effect on employee satisfaction at PT. Karwikarya Graha Tanjungpinang because the value of t count> t table or 2,366> 1,981 and the significance value produced is 0.020 <0.05. The work environment has a significant effect on employee satisfaction at PT. Karwikarya Graha Tanjungpinang because the value of t count> t table or 7.168> 1.981 and the significance value produced is 0,000 <0.05.]]>
<![CDATA[Pengaruh Citra Destinasi, Aksessibilitas Wisata Terhadap Minat Kunjung Ulang Wisatawan ke Wisata Bahari Desa Benan ]]>
<![CDATA[Iranita Iranita]]>;
<![CDATA[Putra Alamsyah]]>
<![CDATA[ Bahtera Inovasi Vol 2 No 2 (2019): Jurnal Bahtera Inovasi ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi UMRAH ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31629/bi.v2i2.1624
<![CDATA[This study aims to determine the effect of destination image, accessibility, and tourist motivation on the re-visit of marine tourism tourists in Benan Village. The influence of destination image and tourism accessibility partially on the interest of the repeat visit, the influence of the destination image and tourist accessibility simultaneously on the interest of the repeat visit. The population in this study were all marine tourism tourists in Benan Village, determining the sample using the incidental sampling method with Resco theory until 30 respondents were obtained. The data used in this study are primary data obtained from questionnaires / questionnaires. The analytical method used in this research is descriptive test, data quality test, classic assumption test, multiple linear regression analysis, and hypothesis testing. The results of the analysis in this study show that the partial image destination destination variable has a significant effect on the revisiting interest variable, the accessibility variable partially has a significant effect on the revisiting interest variable. The results of the analysis in this study indicate that the simultaneous variable of the destination image and tourism accessibility significantly influence the variable of interest in the return visit. Destination image and tourism accessibility variables in this study contributed 42.5% to the interest of re-visiting marine tourism tourists in Benan Village.]]>
<![CDATA[Analisis Pengaruh Brand Equity untuk Meningkatkan Minat Beli Ulang dan Word Of Mouth (Studi Kasus Batik Gonggong Tanjungpinang) ]]>
<![CDATA[Iranita Iranita]]>
<![CDATA[ Bahtera Inovasi Vol 3 No 1 (2019): Jurnal Bahtera Inovasi ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi UMRAH ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31629/bi.v3i1.1645
<![CDATA[This study aims to analyze the effect of Brand Equity on increasing repurchase interest and Word of Mouth (WOM). The population and sample in this study were consumers who had already bought Tanjungpinang’s barking batik, both those in the city of Tanjungpinang, as well as consumers outside Tanjungpinang, especially those who had bought batik barking.Determination of the sample in this study using the method of Accidental Sampling is a sampling technique based on chance meeting with a number of criteria that are tailored to the purpose of the study so that selected 60 respondents who have met the criteria and are involved in this study by filling out the questionnaire that has been distributed. The data analysis technique used in this research is the Path Analysis method. The results of this study indicate that Brand Equity (Brand Awareness and Brand Image) has proven to have an effect on repurchase interest and Word of Mouth and these results prove that Brand Equity (Brand Awareness and Brand Image) have a role in bridging the influence that occurs on the variable repurchase interest and Word of Mouth. The results of this study can be a reference for the Tanjungpinang area to make Tanjungpinang as a citybranding of batik barking]]>
<![CDATA[Analisis Jaringan Sosial Bursa Jual Beli Facebook di Kepulauan Riau ]]>
<![CDATA[Firmansyah Kusasi]]>;
<![CDATA[Iranita Iranita]]>
<![CDATA[ Bahtera Inovasi Vol 3 No 1 (2019): Jurnal Bahtera Inovasi ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi UMRAH ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31629/bi.v3i1.1647
<![CDATA[Provinsi Kepulauan Riau memiliki potensi UMKM yang besar, namun dengan keadaan geografisnya yang 95% terdiri dari lautan, dengan jumlah pulau berpenghuni hanya 394 dari 1.796 yang tersebar merata menjadikannya disadvantage bagi mereka dalam memasarkan produknya. Oleh karena itu teknologi sistem informasi bisa memberikan solusinya, seperti e-commerce dalam bentuk pemasaran melalui jaringan sosial media. Namun belum ada data yang menggambarkan bentuk jaringan pemasaran online dan efektifitas pemasaran online bagi UMKM di Provinsi Kepri. Penelitian ini menggunakan pendekatan Analisis Jaringan Sosial, untuk melihat implementasi e-commerce dalam bentuk pemasaran dan perdagangan online melalui jaringan sosial. Kami menemukan bahwa: 1. Bentuk pola jaringan marketing dan jual-beli online (e-commerce) oleh UMKM yang terdapat di Provinsi Kepulauan Riau masih terpusat pada kota dan kabupaten yang sudah lebih dahulu berkembang dan memiliki akses yang lebih baik untuk melakukan jual beli online. Baik dalam arti fasilitas mauapun letak geografis dan tingkatan ekonominya; 2. Karakteristik jaringan jual-beli online di Provinsi Kepulauan Riau masih bersifat kedaerahan. Artinya jaringan masih terkumpul pada kota dan kabupaten bersangkutan. Walaupun dijumpai beberapa node juga memiliki jaingan lebih dari satu BJB.; 3. Hubungan antar BJB di kepri masih bersifat sentral, dan belum menyebar.; 4. Faktor-faktor yang mendukung berkembangnya pemasaran online di kepri adalah fasilitas internet yang baik dan adanya standarisasi produk. Saran kami bagi pemerintah daerah adalah agar lebih meningkatkan fasilitas jaringan online dan mensosialisasi dan meningkatkan pengetahuan para penggiat UMKM untuk lebih focus pada pemasaran online. Tentu ini memerlukan dukungan dari pihak pemerintah daerah masing-masing.]]>
<![CDATA[Peranan Faktor Promosi Dalam Memasarkan Produk Terhadap Perilaku Pembelian Online Di Masa Pandemi Covid-19 (Studi Kota Tanjungpinang) ]]>
<![CDATA[Iranita Iranita]]>
<![CDATA[ Bahtera Inovasi Vol 4 No 1 (2020): Jurnal Bahtera Inovasi ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi UMRAH ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31629/bi.v4i1.2756
<![CDATA[The COVID-19 pandemic followed by the implementation of social distancing gave rise to new consumer behavior, but on the one hand it turned out to open opportunities for banking, financial, and financial services businesses to spur marketing. One of the results of the analysis is that the pandemic situation apparently gave rise to new consumer behavior. Businesses optimize online marketing and digital branding as a means of communication with their target customers. Supported by the rapid growth of information technology has created new business opportunities in pursuit of business success. The purpose of this study is to find out the role of promotional factors towards online purchasing behavior during COVID-19. This research is explanatory research using factor analysis. In this study, the number of variables set was 7 variables related to factors related to the behavior of online purchases during the COVID-19 pandemic. The results of this study are promotional factors, is the only strong factor in influencing the behavior of online purchases during COVID-19 in Tanjungpinang, where the growth of technology developments especially in the COVID-19 period has driven webonline sparking enthusiasm to develop responsive customer promotions]]>
<![CDATA[Pengaruh Service Marketing Mix dan Customer Value Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Maritim Raja Ali Haji ]]>
<![CDATA[Iranita Iranita]]>
<![CDATA[ Bahtera Inovasi Vol 2 No 1 (2018): Jurnal Bahtera Inovasi ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi UMRAH ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31629/bi.v2i1.3291
<![CDATA[The object of the study was obtained about the effect of Service Marketing Mix and Customer Value on student satisfaction in the UMRAH Faculty of Economics management study program. The type of research is explanatory. The results of the study indicate that the service marketing mix consists of products (product), price (price), distribution (place), promotion (people), people (people), direct evidence (physical evidence) and process (process, and customer value includes Customer benefit and customer cost both partially and simultaneously has a strong influence on student satisfaction in the UMRAH Faculty of Economics Management Study Program]]>
<![CDATA[Analisis Faktor-Faktor Kemasan (Packaging) dalam Mempengaruhi Keputusan Pembelian Oleh-Oleh Makanan Khas Tanjungpinang ]]>
<![CDATA[Iranita Iranita]]>
<![CDATA[ Bahtera Inovasi Vol 3 No 2 (2020): Jurnal Bahtera Inovasi ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi UMRAH ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31629/bi.v3i2.3334
<![CDATA[The increasing likelihood of community buying today is on the food sector. Along with that, especially the growth of the business shop souvenirs typical of Tanjungpinang which is a part of culinary tourism for local people or tourists both from domestic and foreign. One important factor of packaging for the success of a product, then in this case marketers demanded more innovative and creative so that it can attract consumers in influencing consumers to provide a positive response and minimize negative risk of post-consumption. The purpose of this research is to know the role of packaging factor in influencing the decision of purchasing souvenirs from Tanjungpinang. This research is explanatory research using factor analysis. In this study the number of variables set is 9 variables that relate to the packaging factor packaging in influencing the decision of the purchase of souvenirs typical of Tanjungpinang. The results of this research are the product factors, security, economics, distribution channels, communication, ergonomic, aesthetics, identity, promotion, and environment are factors that influence the decision of the purchase of souvenirs typical of Tanjungpinang]]>
