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Genre Analysis on Company Profile Narolita, Mella
LANTERN (Journal on English Language, Culture and Literature) Volume 1, Nomor 2, Tahun 2012
Publisher : LANTERN (Journal on English Language, Culture and Literature)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.252 KB)

Profil perusahaan merupakan instrumen penting bagi suatu perusahaan untukmemperkenalkan perusahaan tersebut kepada masyarakat dan investor yangmemiliki potensi sebagai sebuah genre. Penelitian ini menggunakan pendekatankualitatif dengan kecenderungan semi kuantitatif. Pendekatan semi kuantitatif digunakan untuk menghitung presentase fitur-fitur linguistik seperti tipe proses,tenses, circumstantial elements, dan modifiers dalam nominal group, sedangkanpendekatan kualitatif digunakan untuk menginterpretasikan fitur dan strukturlinguistik, serta fungsi sosial dari profil perusahaan. Data penelitian diambildengan teknik random sampling yang terdiri dari 134 klausa dari profil-profilperusahaan yang diambil dari situs resmi lima perusahaan yaitu Sony Corporation,Chevron Corporation, Martha Tilaar Group, Telkomsel, dan Manulife Indonesia.Dalam menganalisis data, penulis mengaplikasikan konsep genre dari Gerot danWignell dikombinasikan dengan teori Transitivity dan konsep nominal group dariHalliday dan Matthiessen, serta metode distribusi dan teknik permutasi olehSudaryanto. Hasil penelitian menunjukkan bahwa profil perusahaan sebagai sebuahgenre memiliki fitur dan struktur linguistik, serta fungsi sosial tertentu. Sebuah profilperusahaan memiliki fitur linguistik yang didominasi oleh partisipan spesifik,Classifier dan specific Deictic dalam nominal group, proses Material, dan SimplePresent tense. Struktur linguistik profil perusahaan terdiri dari dua bagian yaituidentifikasi dan deskripsi. Fungsi sosial profil perusahaan adalah untukmendeskripsikan suatu perusahaan dari hal yang umum ke hal yang khusus.

Genre Analysis on Company Profile Narolita, Mella
LANTERN (Journal on English Language, Culture and Literature) Volume 4, Number 4, Tahun 2012
Publisher : LANTERN (Journal on English Language, Culture and Literature)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.252 KB)

Profil perusahaan merupakan instrumen penting bagi suatu perusahaan untukmemperkenalkan perusahaan tersebut kepada masyarakat dan investor yangmemiliki potensi sebagai sebuah genre. Penelitian ini menggunakan pendekatankualitatif dengan kecenderungan semi kuantitatif. Pendekatan semi kuantitatif digunakan untuk menghitung presentase fitur-fitur linguistik seperti tipe proses,tenses, circumstantial elements, dan modifiers dalam nominal group, sedangkanpendekatan kualitatif digunakan untuk menginterpretasikan fitur dan strukturlinguistik, serta fungsi sosial dari profil perusahaan. Data penelitian diambildengan teknik random sampling yang terdiri dari 134 klausa dari profil-profilperusahaan yang diambil dari situs resmi lima perusahaan yaitu Sony Corporation,Chevron Corporation, Martha Tilaar Group, Telkomsel, dan Manulife Indonesia.Dalam menganalisis data, penulis mengaplikasikan konsep genre dari Gerot danWignell dikombinasikan dengan teori Transitivity dan konsep nominal group dariHalliday dan Matthiessen, serta metode distribusi dan teknik permutasi olehSudaryanto. Hasil penelitian menunjukkan bahwa profil perusahaan sebagai sebuahgenre memiliki fitur dan struktur linguistik, serta fungsi sosial tertentu. Sebuah profilperusahaan memiliki fitur linguistik yang didominasi oleh partisipan spesifik,Classifier dan specific Deictic dalam nominal group, proses Material, dan SimplePresent tense. Struktur linguistik profil perusahaan terdiri dari dua bagian yaituidentifikasi dan deskripsi. Fungsi sosial profil perusahaan adalah untukmendeskripsikan suatu perusahaan dari hal yang umum ke hal yang khusus.

Needs Analysis on English Language Use in Tour Guiding: Penelitian Mella Narolita; Aulia Restu Ariyanto Putri
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1238

This study aims to identify the need for English in guiding activities in Bedono Tourism Village, Demak Regency. This study used a quantitative descriptive method with respondents who are members of the Bedono community-based tourism group. The results of the study indicate that members of community-based tourism group have a high awareness of the importance of English skills, especially in the context of direct communication with foreign tourists. Speaking skills are the main focus needed, accompanied by training materials that are contextual and relevant to local conditions, such as tourism vocabulary, local culture, and tourism-related information. Although some members have experience in English and have participated in training, the use of English is not evenly distributed and has not become a habit. The main obstacles faced include limited vocabulary and minimal opportunities for practice. Therefore, training methods that are direct practice, such as roleplay and simulation, are considered the most appropriate. The results of the study also show that there is hope for support from both the government and related institutions for the sustainability of the program. Based on the results of the study, it is recommended to develop training based on local needs, interactive and applicable learning designs, and cross-sector collaboration to improve the professionalism of members of community-based tourism groups.

Analysis of the Correlation Between English Language Proficiency and the Professional Readiness of Students in Teacher Education Study Programs in Entering the Workforce Narolita, Mella; Rahayu, Sari
Jurnal Inovasi Pendidikan dan Sains Vol 6 No 2 (2025): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Nahdlatul Wathan Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jips.v6i2.2552

This study aims to analyze the correlation between English language proficiency and the professional readiness of students in teacher education study programs for entering the workforce. Students in teacher education study programs in Indonesia generally focus on mastering subject matter according to their respective fields, while English language skills are often considered supplementary. Current developments in the workforce demand graduates who are capable of adapting globally, including within international educational environments and non-school sectors. The method used in this study was a descriptive quantitative approach through the distribution of questionnaires completed by students in teacher education study programs at several higher education institutions. The research results indicate that among five higher education institutions in West Java, 42% of respondents strongly agree and 35% agree that English is an essential skill that needs to be mastered, while 15% remain neutral because they consider English proficiency not yet urgent when subject mastery is still low. These findings confirm that English language proficiency plays a role in enhancing the professional readiness of students and therefore needs to be more strategically integrated into the higher education curriculum, particularly in teacher education study programs.

Dampak Media Sosial Facebook dan Instagram Terhadap Kunjungan Wisatawan di Desa Wisata Tambakbulusan Mulyono, Mulyono; Narolita, Mella; Rahman, Abdul; Ardiana, Vita
Retii 2025: Prosiding Seminar Nasional ReTII ke-20 (Edisi Penelitian)
Publisher : Institut Teknologi Nasional Yogyakarta

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The development of social media has changed the pattern of tourist promotion and visitation decisions, offering significant opportunities for local tourist destinations. This study aims to analyze the specific influence of Facebook and Instagram on increasing tourist visits, with a case study of Tambakbulusan Tourism Village, Glagah Wangi Beach, Demak Regency. The research method used is descriptive quantitative. Data were collected through questionnaires from 175 tourist respondents and analyzed using SmartPLS 3.0 software. The results of hypothesis testing proved that both social media platforms have a positive and statistically significant influence. Facebook has an influence with a t-value of 7.787 (p-value 0.000), and Instagram shows a stronger influence with a t-value of 8.390 (p-value 0.000). These findings confirm that digital promotion strategies through both platforms are effective in driving tourist visitation decisions. This study provides an empirical contribution to the digital tourism marketing literature, particularly for developing local tourist destinations. The practical implication of this study is the need for destination managers to optimize strategic content and engagement across both platforms to maximize promotional impact.

Dampak Media Sosial Facebook dan Instagram Terhadap Kunjungan Wisatawan di Desa Wisata Tambakbulusan Mulyono, Mulyono; Narolita, Mella; Rahman, Abdul; Kusumawati, Vita Ardiana
Jurnal sosial dan sains Vol. 5 No. 11 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i11.32575

This study aims to analyze the influence of Facebook and Instagram social media on the decision of tourist visits in Tambakbulusan Tourism Village, Demak Regency. The research method used was quantitative descriptive with a survey approach of 175 tourist respondents. Data analysis was carried out using Structural Equation Modeling (SEM) based on SmartPLS 3.0. The results showed that both platforms had a positive and significant influence on tourist visit decisions with a p-value = 0.000. Facebook has a greater influence (β=0.464) than Instagram (β=0.275). These findings confirm that Facebook plays a strong role in building trust and social interaction between travelers through online communities, while Instagram is more influential in shaping the visual image of destinations and emotional appeal. This research reinforces previous findings on the importance of the role of social media in tourism marketing, while also making a new contribution in the context of local destinations. The practical implication of this study is the need for destination managers to integrate promotional strategies across both platforms to optimize tourist interest and visit decisions.

Analisis Berbasis Korpus terhadap Terminologi Teknis MICE dari Situs Web Pusat Konvensi Menggunakan Voyant Tools dalam English for Specific Purposes (ESP) Narolita, Mella
(JPAP) Jurnal Praktisi Administrasi Pendidikan Vol. 10 No. 1 (2026): JANUARI
Publisher : Postgraduate University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpap.v10i1.1444

Industri Meeting, Incentive, Convention, and Exhibition (MICE) menuntut komunikasi teknis yang tepat dan sering kali melampaui kefasihan bahasa Inggris umum. Meskipun sektor ini tumbuh pesat di Indonesia, kurikulum English for Specific Purposes (ESP) mengalami kesenjangan yang sering kali memprioritaskan soft skills namun mengabaikan istilah-istilah khusus dalam bidang tersebut. Penelitian ini menjawab ketidakterhubungan tersebut dengan mengidentifikasi dan mengategorikan terminologi teknis MICE untuk menginformasikan desain kurikulum berbasis data. Dengan menggunakan pendekatan kualitatif deskriptif, sebuah korpus yang terdiri dari 5.815 kata disusun dari sepuluh situs convention center di konteks internasional dan Indonesia. Analisis melalui Voyant Tools mengungkapkan bahwa wacana yang ada sangat memprioritaskan manajemen spasial, dengan istilah frekuensi tinggi meliputi room/rooms (109), meeting (80), dan space (50). Istilah tersebut disusun ke dalam empat kategori fungsional yaitu logistik spasial, operasional acara, metrik teknis, dan dukungan profesional. Temuan ini menunjukkan bahwa instruksi ESP harus beralih dari bahasa Inggris pariwisata umum menuju carrier content spesifik domain dan literasi kuantitatif, seperti mengomunikasikan capacity, dimensions, dan floor weight loading. Wacana digital otentik yang digunakan secara efektif menjembatani kesenjangan antara akademisi dan industri, sehingga membekali lulusan dengan keterampilan bahasa Inggris yang diperlukan untuk pasar MICE global.

LINGUISTIC REPRESENTATION OF PROFESSIONAL IDENTITY IN STUDENT-WRITTEN BIOGRAPHIES OF MICE INDUSTRY FIGURE Narolita, Mella
Jurnal Education and Development Vol 13 No 3 (2025): Vol 13 No 3 September 2025
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v13i3.7983

This study explores how professional identity is constructed linguistically in biographies written by MICE (Meeting, Incentive, Convention and Exhibition) students within an English for Specific Purposes (ESP) context. Using a descriptive qualitative design, the study analyzed twenty-five biographies of MICE industry figures written by first-year students. A thematic linguistic analysis identified recurring words, phrases, and evaluative expressions used to represent professional identity. Novelty lies in using student-authored biographical writing to connect ESP genre learning with professional identity construction in a vocational MICE setting. The findings show that students predominantly use evaluative and action-oriented language, with professionalism and leadership emerging as the most salient themes. Additional themes include collaboration, hospitality orientation, innovation, and achievement. These identities are mainly realized through positive adjectives, action verbs, and role-based noun phrases, resulting in idealized portrayals of MICE professionals. The study highlights the pedagogical value of biographical writing as a genre that supports language development and professional socialization in vocational ESP settings. It contributes to discussions of professional literacy by showing how students interpret and express industry values through language, offering insights for improving ESP instruction in MICE education.

Pelatihan Sapta Pesona sebagai Upaya Peningkatan Pelayanan Prima pada Pelaku Pariwisata di Desa Bedono Kabupaten Demak Aulia Restu Ariyanto Putri; Narolita, Mella; Hamsar Suci Amalia
Transformative Service Journal Vol 2 No 1 (2026)
Publisher : Yayasan Literasi Altruis Khatulistiwa

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Bedono Tourism Village is known as “Kampung Teles” due to the phenomenon of abrasion and daily tidal flooding. It has unique tourism potential but faces obstacles in terms of service quality. Without immediate intervention, the degradation of service quality amidst these extreme environmental conditions is feared to stifle tourist interest and paralyze the burgeoning local economy. This study aims to improve the capacity of human resources, namely tourism practitioners in Bedono Tourism Village, through Sapta Pesona training as the basis for excellent service. The method used is a participatory approach involving 11 members of the Tourism Awareness Group (Pokdarwis) through the stages of needs analysis, material presentation, case discussions, and simulations (role-play). Evaluation was conducted using a pretest-posttest design to measure the increase in participants’ knowledge. The results showed that before the training, service was still spontaneous and not yet standardized. After the training, there was a 26.8% increase in participants' knowledge, with the average score increasing from 54.5% to 81.3%. Participants were able to integrate the dimensions of excellent service (reliability, responsiveness, assurance, empathy, and physical evidence) into the seven elements of Sapta Pesona. In conclusion, this training succeeded in strengthening the initial capital of human resources in building professional and sustainable services. The recommendations in this study are the preparation of written Service Operational Standards from Pokdarwis, infrastructure improvements from the local government, and the strengthening of a hospitable culture from the local community to increase tourist satisfaction amid environmental limitations.

Proses Produksi Event Budaya Studi Kasus Event Singkat Berbudaya 2025 Kabupaten Demak Putri, Aulia Restu Ariyanto; Narolita, Mella; Amalia, Hamsar Suci; Fitriyani, Nur
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6451

Event budaya memiliki peran strategis dalam pelestarian identitas lokal sekaligus penggerak sektor ekonomi pariwisata. Penelitian ini bertujuan untuk menjabarkan dan menganalisis proses produksi event budaya melalui studi kasus "Singkat Berbudaya 2025" di Kabupaten Demak dengan tema “Jagad Warna, Budaya Jawa”. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan studi kasus. Pengumpulan data dilakukan melalui observasi partisipatif selama proses produksi, studi dokumentasi, serta wawancara semi terstruktur kepada para pemangku kepentingan (organizer, vendor, dan exhibitor) yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan melalui tahap reduksi, penyajian data, dan penarikan kesimpulan berdasarkan kerangka teori manajemen event. Hasil penelitian menunjukkan bahwa proses produksi Singkat Berbudaya 2025 dikelola secara sistematis melalui lima tahapan utama, yaitu Fase Konsep dan Proposal yang berbasis riset preferensi masyarakat sehingga terbentuk konsep acaara; Fase Pemasaran dan Penjualan untuk memperkuat dukungan pendanaan dan publikasi; Fase Koordinasi untuk terciptanya keselarasan teknis lintas divisi dan pihak eksternal; Fase Eksekusi sebuah proses produksi yang mengedepankan kontrol operasional di lapangan; serta Fase Tindak Lanjut sebagai bentuk evaluasi dan akuntabilitas melalui Laporan Pertanggungjawaban dan kepuasan stakeholder. Penelitian ini menyimpulkan bahwa pengelolaan event yang profesional dan terstruktur menjadi kunci keberhasilan dalam mentransformasikan kekayaan budaya menjadi daya tarik wisata yang mampu memberikan efek pengganda (multiplier effect) serta memperkuat branding wilayah secara berkelanjutan.

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