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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis BJRM (Bongaya Journal of Research in Management) Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Jurnal Penelitian dan Pengabdian Masyarakat Miftah Multidisciplinary Indonesian Center Journal Indonesia Economic Journal Journal of Literature Review JBIMA: Jurnal Pengabdian kepada Masyarakat Rashid
Bahri Bahri
Universitas Widya Mataram
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Dinamika Green Marketing dan Adopsi Keuangan Digital pada Sektor Bisnis: Suatu Tinjauan Literatur Ascasaputra Aditya; Utami Tunjung Sari; Bhenu Artha; Bahri Bahri; Niken Permata Sari; Antonius Satria Hadi; Cahya Purnama Asri
Rashid : Journal of Economic Vol. 2 No. 1 (2026): Rashid : Journal of Economic
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/q6e6s422

Abstract

The primary objective of this study is to identify the strategic role of FinTech in facilitating green marketing implementation, analyze its impact on market share expansion, with a specific focus on the Micro, Small, and Medium Enterprises (MSMEs) sector, and critically evaluate the environmental challenges stemming from digital technology adoption. The methodology employed is a systematic literature review, utilizing data extraction from four reputable academic databases: Scopus, Web of Science, Google Scholar, and IEEE Xplore. Based on inclusion criteria restricted to English-language peer-reviewed articles, the final selection process yielded 82 relevant studies for analysis. The findings indicate that the integration of digital payment platforms and artificial intelligence (AI) significantly enhances market reach, operational efficiency, and the personalization of marketing campaigns. Furthermore, FinTech has been shown to facilitate the provision of green investment infrastructure, carbon footprint tracking, and incentives for eco-friendly transactions.
Co-Authors Antonius Satria Hadi Ardhi Khairi Ascasaputra Aditya Bhenu Artha Cahya Purnama Asri Ilmardani Rince Ramli Jumadi Jumadi Kasma Manggala Niken Permata Sari Utami Tunjung Sari Widodo Prasetyo