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All Journal Lakon : Jurnal Kajian Sastra dan Budaya ELS Journal On Interdisciplinary Studies in Humanities Anaphora: Journal of Language. Literary and Cultural Studies ELite Journal: International Journal of Education, Language and Literature
Diaz Adrian
Universitas Airlangga
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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READING POVERTY IN MODERNIST LITERATURE: RIFFATERRIAN SEMIOTIC ANALYSIS ON T.S ELIOT'S MORNING AT THE WINDOW Nestiani Hutami; Diaz Adrian
Lakon : Jurnal Kajian Sastra dan Budaya Vol. 10 No. 2 (2021): JURNAL LAKON
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.926 KB) | DOI: 10.20473/lakon.v10i2.31244

Abstract

Abstract: The idea of poverty as the theme has been recurrently used in literature. However, it is rarely come across in Modernist Literature. Accordingly, this study examines poverty as the theme, which is also the main issue in a poem written by T.S. Eliot entitled Morning at the Window. To dive deep into the main issue of the poem, it uses a close-reading method. It focuses on how the text of the poem represents the main issue in which the poem tries to convey. To come into the results of the study, three aspects from Semiotics of Poetry by Michael Riffaterre are used, which are unsustainable expressions, heuristic and hermeneutic reading, and matrix. Analyzing these three aspects, the results show that the representation of poverty as the main issue is evidently stated. The diction in the poem successfully creates the images and set the tone that correlates with poverty.
THE WEINSTEIN EFFECTS: FORECASTING THE GENESIS OF CANCEL CULTURE IN HOLLYWOOD INDUSTRY Alexei Wahyudiputra; Abdika Taslih Amrullah; Diaz Adrian
Anaphora : Journal of Language, Literary, and Cultural Studies Vol 4 No 1 (2021): JULY
Publisher : Universitas 17 Agustus 1945 Surabaya, Prodi sastra Inggris, Fakultas Ilmu Budaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/anaphora.v4i1.4710

Abstract

The phenomenon of cancel culture has become a common, even effective, way of convicting people who are deemed to be a deviant of social norms. The practice of cancel culture is massively emerging on mainstream lens by the stimulation of Harvey Weinstein’s cases in Hollywood discourse, or known as the Weinstein Effects. The article aims to examine cancel culture in Hollywood and the relation between this phenomenon with Weinstein Effects, and point out a hysteresis in Hollywood celebrity culture due to this event. The research is conducted qualitatively by synthesizing information from various journal articles and online news regarding celebrity discourse. Furthermore, the basis of analytical discussion within this article is Foucauldian premise regarding genealogy and Bourdieusian postulation on cultural hysteresis.
ANTI-AMERICANISM IN NIKE DREAM CRAZY CAMPAIGN ADVERTISEMENT: A MULTIMODAL ANALYSIS Diaz Adrian
ELite Journal : International Journal of Education, Language, and Literature Vol. 2 No. 3 (2022): ELite Journal (Volume 2 Number 3, July 2022)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/elitejournal.v2n3.p158-167

Abstract

This study aims to explore on anti-Americanism portrayed in Nike Dream Crazy advertising, which features the controversial athlete Colin Kaepernick. Using a descriptive qualitative method and systemic-functional approach, Kress and van Leeuwen's (2006) grammar of visual design, which is based on Hallidayan Systemic Functional Linguistics (SFL), was applied to uncover the matter projected through the non-verbal elements. The verbal elements were explained with Searle's speech act. Moreover, Chiozza's formulation of anti-Americanism was applied to bring the analysis to a grand conclusion. The datum for the current study comprises the printed advertisement of Nike Dream Crazy advertising featuring Colin Kaepernick in the form of a digital picture. The finding shows that anti-Americanism in the advertisement is projected by the non-verbal modes and its interplay with the verbal mode through the three metafunctions of SFL.
Women's Empowerment in Nike Advertisements: A Multimodal Analysis Diaz Adrian; Ema Faiza
ELS Journal on Interdisciplinary Studies in Humanities Vol. 5 No. 3 (2022): September
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.747 KB) | DOI: 10.34050/elsjish.v5i3.22081

Abstract

Aside from promoting certain products, advertisements are also utilized to promote social issues. One of the social issues promoted is women’s empowerment. This type of advertisement, which promotes women’s empowerment, is named as femvertising. In promoting this issue in a video advertisement, the combination of verbal modes and non-verbal modes are used to convey the message. The study examines two recent advertisements by Nike to reveal the message of women’s empowerment. The study used multimodal discourse analysis to examine the advertisements which were in the form of moving images, as it tried to uncover the modes present in both advertisements, and how those modes construct the discourse of women’s empowerment delivered by the narrators of both advertisements. In exploring the visual modes, Kress and van Leeuwen’s framework of visual grammar, which included representational meaning, interactive meaning, and compositional meaning, was used. The verbal analysis was explored using Hallidayan three layers of metafunction, which included the analysis of transitivity, mood structure, and theme-rheme. The study revealed that the interplay of all the modes that were analyzed put women to be doing sporting activities in sports-related settings, to possess more power than the viewers, as the most salient elements, and to be narrated with encouraging utterances in both advertisements.
Co-Authors Abdika Taslih Amrullah Alexei Wahyudiputra Ema Faiza Nestiani Hutami