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All Journal J@TI (TEKNIK INDUSTRI) Research Report - Engineering Science Research Report - Social Science Jurnal Rekayasa Sistem Industri Jurnal Ilmiah Teknik Industri Jurnal INTECH Teknik Industri Universitas Serang Raya International Journal of Economics, Business and Accounting Research (IJEBAR)
Catharina Badra Nawangpalupi
Jurusan Teknik Industri, Fakultas Teknologi Industri Universitas Katolik Parahyangan, Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Transportation

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SIMULASI LEAN DAN SIKLUS PDCA UNTUK KARTU IDENTITAS ANAK DI DISDUKCAPIL GARUT Dewi Rahmawati; Catharina Badra Nawangpalupi
J@ti Undip: Jurnal Teknik Industri Vol 17, No 1 (2022): Januari 2022
Publisher : Departemen Teknik Industri, Fakultas Teknik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (880.178 KB) | DOI: 10.14710/jati.17.1.52-61

Abstract

Meningkatnya minat masyarakat dalam membuat Kartu Identitas Anak di Kabupaten Garut membuat volume pembuatan menjadi lebih banyak dan berdampak pada lambatnya proses pelayanannya. Hal ini terbukti dimana jumlah pengajuan rata-rata 70 orang per hari menjadi 150 per hari. Berdasarkan hal tersebut, tujuan dari penelitian adalah untuk mengidentifikasi dampak dari lambatnya pelayanan yang berakibat penumpukannya masyarakat di area pelayanan. Adapun metode yang digunakan adalah observasi, wawancara dan melakukan identifikasi pelayanan menggunakan SIPOC dengan cara berfikir  Lean dan siklus PDCA, kemudian dilakukan simulasi menggunakan Arena. Hasil dari penelitian menunjukan bahwa proses pengecekan data yang berulang, kartu tercetak lebih dari satu akibat penginputan data yang ganda atau gagal dalam pencetakan, menunggu verfikasi. Adapun proses pengiriman dokumen dari bagian administrasi ke area pengolahan data merupakan salah satu potensi terjadinya penumpukan dokumen karena lokasinya berbeda. Oleh karena itu, untuk meminimasi hal tersebut dilakukan usulan perbaikan  dan menghasilkan bahwa proses pelayanan KIA dapat dieliminasi dari 5 aktivitas menjadi  menjadi 4  serta petugas pelayanan dari 3 menjadi 2. Pemanfataan petugas menjadi efisien serta melakukan perbaikan layout untuk meminimasi pergerakan dengan memperhatikan proses bekerja dengan menggunakan 5S.  
HUMAN RESOURCE COMPETENCE TOWARDS INDONESIA’S MICRO & SMALL ENTERPRISES’ PERFORMANCE Martin Sandyawan; Catharina Badra Nawangpalupi; Gandhi Pawitan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.7244

Abstract

Micro and Small Enterprises (MSEs) have a huge role in Indonesia's economic performance. Ranging from GDP contribution to job opportunities creation. The majority of Indonesian companies belongs in the MSE category, reaching 99,89% of all companies in Indonesia. Therefore it is very important to know which factor affects MSEs' performance the most. Great performance by these MSEs will lead to greater national economic performance. Studies conducted with similar research methodologies show that one of the most important factors toward MSEs' performance is its human resources. To assess the importance of human resources toward MSEs' performance in Indonesia, we use secondary data from Indonesia's Central Bureau of Statistics on MSEs' during 2017. We use MSEs' profit as a way to measure its performance and represent human resource competence using education level and worker training programs both on the managerial/owner level and worker level from the available data. Data analysis showed that general education of manager/owner or workers does not affect MSEs' profit significantly but training programs on both managerial/owner and worker level have significant impact on MSEs' profit compared to MSEs' with no training except for managerial training.
THE EFFECT OF ELECTRONIC WORD OF MOUTH ON PURCHASE INTEREST BASED ON SHOPPING EXPERIENCE Monique Mega Mahardhika; Catharina Badra Nawangpalupi; Gandhi Pawitan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6291

Abstract

This study discusses the relationship between Electronic Word of Mouth (EWOM) and consumer purchase interest for an online shop in fashion. The study involved 100 respondents from the Instagram account followers, including 50 people who had made a purchase and 50 others who had never made a purchase. The finding shows a positive relationship between the shopping experience and the influence of EWOM, although the correlation rate is low. The shopping experience has a positive and strong magnitude on the effect to the EWOM on purchase intention. The odds ratio shows that the shopping experience affects the ease of online purchases. Also, there is an influence on the shopping experience with purchase interest which is influenced by EWOM.
NOTHING BEATS A FABULOUS POST: THE INFLUENCE OF INSTAGRAM MARKETING FOR VALUE CREATION AND PROMOTION Jenifer Jenifer; Catharina Badra Nawangpalupi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.13436

Abstract

The study aims to identify the effectiveness of social media marketing, specifically Instagram marketing, for product promotion based on the product and service’s value for MSMEs. Indonesian MSMEs have difficulty to identify its competitive advantages and to promote their product and services’ value to their consumers. Using case studies for local brand restaurants in Bandung, this study explores how social media promotion has helped the restaurants to identify their visual identity and to increase consumer engagement so that they can improve their promotion effectively. This study is a qualitative study that explores factors influencing marketing strategy for value creation and promotion. Using a qualitative study with two case studies, the research shows that social media marketing is an important aspect for small F&B businesses in Bandung. Specifically, Instagram marketing would give small businesses an affordable option and opportunity to boost their brands and enhance their reach through the content. It provides interaction with the audiences and the relationship made with their consumers creates valuable values and intrigues voluntary brand advocation.
NOTHING BEATS A FABULOUS POST: THE INFLUENCE OF INSTAGRAM MARKETING FOR VALUE CREATION AND PROMOTION Jenifer, Jenifer; Nawangpalupi, Catharina Badra
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.13436

Abstract

The study aims to identify the effectiveness of social media marketing, specifically Instagram marketing, for product promotion based on the product and service’s value for MSMEs. Indonesian MSMEs have difficulty to identify its competitive advantages and to promote their product and services’ value to their consumers. Using case studies for local brand restaurants in Bandung, this study explores how social media promotion has helped the restaurants to identify their visual identity and to increase consumer engagement so that they can improve their promotion effectively. This study is a qualitative study that explores factors influencing marketing strategy for value creation and promotion. Using a qualitative study with two case studies, the research shows that social media marketing is an important aspect for small F&B businesses in Bandung. Specifically, Instagram marketing would give small businesses an affordable option and opportunity to boost their brands and enhance their reach through the content. It provides interaction with the audiences and the relationship made with their consumers creates valuable values and intrigues voluntary brand advocation.
Co-Authors Ali Sadiyoko Ayesha Gilang Prahara Ceicalia Tesavrita Dewi Rahmawati Elvy Manurung Frida Soedjito Gandhi Pawitan Ignatius A Sandy Inge Barlian Sundjaja Jenifer Jenifer Jenifer, Jenifer Juliani Juliani Loren Pratiwi Martin Sandyawan Meity Martaleo Monique Mega Mahardhika Noorhan Firdaus Pambudi Noorhan Firdaus Pambudi, Noorhan Firdaus Novita Setyamichelle Vanessa Vicario Yani Herawati