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All Journal Prosiding Semnastek Journal of Mechanical and Manufacture
Detra Pandji Wiwaha
Universitas Majalengka
Aerospace Engineering Automotive Engineering Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Persepsi Kepuasan Konsumen Terhadap Penerapan Marketing Mix (Product, Price, Promotion, Place) di Pabrik Kecap Majalengka (Studi Kasus : Pabrik Kecap Ban Bersayap) Detra Pandji Wiwaha; Whydiantoro Whydiantoro
Prosiding Semnastek PROSIDING SEMNASTEK 2019
Publisher : Universitas Muhammadiyah Jakarta

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Abstract

Penelitian ini dilatar belakangi oleh dampak dari pesatnya pembangunan di jawa barat yang menjadikan tingkat persaingan menjadi lebih tinggi dan keinginan dari pabrik kecap majalengka untuk melebarkan sayap pemasaran kearah internasional, sehingga penelitian ini berpusat pada variabel 4P dari bauran pemasaran yang sangat cocok untuk pabrik kecap majalengka mengimplementasikan visi dan misinya. Penelitian ini menggunkan penelitian kualitatif dengan metode deskriptif, pengumpulan data dilakukan dengan menyebar kuesioner, observasi dan dokumentasi. Responden terdiri dari konsumen pabrik kecap ban bersayap yang ada disekitar perusahaan yang kebanyakan adalah ibu rumah tangga. Hasil yang diperoleh dari penelitian ini adalah skor tertinggi dari rekapitulasi jumlah skor jawaban tanggapan responden pada variabel bauran pemasaran yang menunjukan data hasil persepsi konsumen yang menyatakan setuju dengan penerapan bauran pemasaran yang diterapkan di pabrik kecap majalengka khususnya pabrik kecap ban bersayap.
ANALYSIS OF REGIONAL POTENTIAL AND SMALL MEDIUM INDUSTRY POTENTIAL USING LOQATION QUOTIENT (LQ), LOCALITATION INDEX (LI) AND SPECIALIZATION INDEX (SI) METHODS IN MAJALENGKA DISTRICT (Case Study: Majalengka Regency) Detra Pandji Wiwaha; Whydiantoro Whydiantoro; Lia Milana; Budiman Budiman; Intan Kusumadewi
Jurnal Mekanika dan Manufaktur Vol 1 No 2 (2022)
Publisher : Universitas Majalengka

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Abstract

This research is motivated by the very rapid development of Small and MediumIndustries in Indonesia, this can make economic development in Indonesia even better. Ineconomic development in Indonesia, the role of Small and Medium Industries is quite strategic.Many parties believe that the SME sector business is able to withstand the economic crisis thathas been experienced in previous years. On the other hand, the development of the SME sectorbusiness cannot be separated from the general characteristics that most of the products producedare for the growth of domestic needs, especially in one district. Various business profiles arebriefly reviewed to provide an up- to-date overview of the small and medium industry sectorbusinesses. The type of data used in this study consists of primary data and secondary data.The primary data used is the 2018 sub-district SMI data, while the secondary data includes thename of the SMI, address, product, total production per year, the main KBLI group, KBLI,coordinate points and elevation. Data were collected using the interview method and GPStracking. The results obtained from this study are the potential distribution of Small and MediumIndustries which are spread across 26 Districts in Majalengka Regency, which in 2018 totaled1747 SMI.
Co-Authors Budiman Budiman Intan Kusumadewi Lia Milana Whydiantoro Whydiantoro