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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Neo-Bis Journal of Economic, Bussines and Accounting (COSTING) Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Journal Of Business, Finance, and Economics (JBFE) Jurnal Kajian Ilmu Manajamen Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi
Fathor AS
Fakultas Ekonomi Dan Bisnis Universitas Trunojoyo Madura
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Peran E-Wom Dan Brand Image Terhadap Loyalitas Di Desa Wisata Kabupaten Pamekasan Dwi Nur Cholifah; Fathor AS
Journal Of Business, Finance, and Economics (JBFE) Vol 4 No 2 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i2.4635

Abstract

This research was conducted with the aim of determining the role of Electronic Word of Mouth (E-WOM) and brand image on visitor loyalty through tourist visiting decisions. The method used in this study is quantitative descriptive method. The samples taken were visitors to Bukit Kehi Tourism as many as 115 people by applying accidental sampling techniques. Data in the study were obtained from primary data through the distribution of questionnaires and also secondary data sourced from literature related to the object of research. The data analysis technique used is Partial Last Square. The results of this study stated that E-WOM (X1) has a significant effect on visiting decisions (Z), Brand image (X2) has a significant effect on visiting decisions (Z), E-WOM (X1) has a significant effect on visitor loyalty (Y), Brand image (X2) does not have a significant effect on visitor loyalty (Y), and visiting decisions have a significant effect on visitor loyalty (Y).
Co-Authors - Lisma Darul Islam Dwi Nur Cholifah Emi Dwi Anggraini Eny Machsusiyah Zin Fathur Rido M. Yudis Sugianto Mohammad Arief Mohammad Arief Muhammad Syarif Purnamawati Purnamawati Saharani ST Umi Nurjanah