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Peran E-Wom Dan Brand Image Terhadap Loyalitas Di Desa Wisata Kabupaten Pamekasan Dwi Nur Cholifah; Fathor AS
Journal Of Business, Finance, and Economics (JBFE) Vol 4 No 2 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i2.4635

Abstract

This research was conducted with the aim of determining the role of Electronic Word of Mouth (E-WOM) and brand image on visitor loyalty through tourist visiting decisions. The method used in this study is quantitative descriptive method. The samples taken were visitors to Bukit Kehi Tourism as many as 115 people by applying accidental sampling techniques. Data in the study were obtained from primary data through the distribution of questionnaires and also secondary data sourced from literature related to the object of research. The data analysis technique used is Partial Last Square. The results of this study stated that E-WOM (X1) has a significant effect on visiting decisions (Z), Brand image (X2) has a significant effect on visiting decisions (Z), E-WOM (X1) has a significant effect on visitor loyalty (Y), Brand image (X2) does not have a significant effect on visitor loyalty (Y), and visiting decisions have a significant effect on visitor loyalty (Y).
Eksplorasi Kinerja Keuangan Terhadap Keberlanjutan BUMDesa : Perspektif Teori Agensi Emi Dwi Anggraini; Fathor As
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5567

Abstract

Penelitian ini menganalisis kinerja keuangan BUMDesa Rombiya Timur melalui rasio profitabilitas (ROE,NPM,GPM) dari tahun 2019 hingga 2023. Hasil menunjukkan fluktuasi kinerja, dengan NPM dan ROE mengalami penurunan sebelum pulih, dan GPM tetap tinggi. Analisis ini membuktikan bahwa pengelolaan keuangan yang baik oleh BUMDesa Rombiya Timur berkontribusi signifikan terhadap keberlanjutan operasionalnya. Kesimpulan ini menegaskan pentingnya kinerja keuangan yang baik dalam memastikan keberlanjutan BUMDesa.
The Effect of Destination Image on Trust with Satisfaction as a Mediating Variable (a Study of the Tourist Village of Aengtongtong) Nurul Laili Fauziyah; Fathor AS
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): December 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1805

Abstract

This research examines how destination image influences tourist trust, with satisfaction serving as a mediating variable in the Aengtongtong Keris Tourist Village. The study addresses inconsistencies in prior research regarding both the direct and indirect effects of destination image on trust, especially within culturally based tourist villages. The objective is to determine whether destination image affects trust directly or operates through satisfaction. Using a quantitative method and purposive sampling, data were collected from 96 respondents and analyzed using PLS-SEM. The finding revealed that destination image significantly influences satisfaction but does not directly affect trust. Satisfaction is significant and positively influences trust and acts as an effective mediator between destination image and trust. These results show that a favorable destination image must be accompanied by satisfying tourist experiences to foster trust. Theoretically, this research enriches the understanding of trust formation mechanisms in village tourism, while practically offering managers insights to enhance service quality. This study is limited to one tourist village and relies on self-reported data, suggesting opportunities for broader future research.