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All Journal Agrointek Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura REKAYASA PROZIMA (Productivity, Optimization and Manufacturing System Engineering)

Abdul Azis Jakfar

Universitas Trunojoyo Madura

Author-ID : 3300483

Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Physics Social Sciences

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ANALISIS EFISIENSI DAN NILAI TAMBAH PRODUK JAMU (Studi Kasus PT. Jamu Jokotole Bangkalan) Istifadhah, Istifadhah; jakfar, Abdul Azis; Rahman, Askur
Rekayasa Vol 8, No 2: Oktober 2015
Publisher : Universitas Trunojoyo Madura

Industri jamu merupakan salah satu sektor strategis yang mampu menggerakkan roda perekonomian nasional. PT. Jamu Jokotole merupakan salah satu perusahaan obat tradisional yang berada di pulau Madura, kabupaten Bangkalan yang masih memproduksi berbagai macam obat tradisional dengan bahan dasar alami. Produk jamu yang diolah tersebut diharapkan dapat meningkatkan efisiensi dan nilai tambah bagi perusahaan. Tujuan dari penelitian ini adalah untuk mengetahui nilai efisiensi usaha dan besarnya nilai tambah produk-produk yang diproduksi PT. Jamu Jokotole di Kabupaten Bangkalan Madura. Parameter efisiensi suatu usaha agroindustri dapat dilihat melalui pendekatan Return per Cost Ratio (R/C Ratio) dan metode Hayami untuk menganalisis nilai tambah. Hasil perhitungan analisis efisiensi perusahaan PT. Jamu Jokotole dari masing-masing produk jenis kapsul memiliki nilai efisiensi lebih dari 1. Sedangkan nilai tambah dari masing-masing produk jamu PT. Jamu Jokotole Bangkalan memiliki nilai tambah lebih dari 40 %.

Analisis Segmentasi Pasar Konsumen Jamu Madura Berdasarkan Aspek Perilaku (Studi Kasus Pada Konsumen Jamu "Sumber Madu" di Kelurahan Demangan Kecamatan Bangkalan Kabupaten Bangkalan Madura). Fakhry, Muhammad; Jakfar, Abdul Aziz; Yayuk, Sri
Rekayasa Vol 1, No 2: Oktober 2008
Publisher : Universitas Trunojoyo Madura

Marke·tsegmentation defined as market determination as sub.;.class consumer owning requirement and desire which is much the same to, becoming sub-class which can be reached withthedifferent marketing hotchpotch. ClusterAnalysis is a statistical technique todissociate objects became a certain group which is each other data analysis constructively knowable SPSS so that clusters deputizing consumer segment Madura. Result Klastering from research show have beenformed by 7clusterfrom entireall responder (100) people, among other things is: (1) cluster 1, is very paying attention to group of quality and security in purchase of goods, (2). cluster 2,group taking afancy tojamu Madura, but they remain to price, (3) cluster 3, isgroup which not take asproblem of the price in buying jamu Madura, (4) cluster 4, is group taking afancy tojamu Madura and there is desire to consume the jamu of Madura a more regular again and this group is not fanatical to certain j amu's brand, (5) cluster 5,group.which enough take afancy to thejamu Madura and they desire toconsume thejamu of Madura a more regular, (6) cluster 6, is represent taking afancy to jamu Madura and they buy thejamu alsofor thepresent of existingfamil y outside Bangkalan and to be resold and (7) cluster 7, this group take a fancy to the jamu Madura but in buying their not require the suggestionfrom famil y member orfrom others.

Co-Authors Ariani Ariani Askur Rahman DARIMIYYA HIDAYATI Dian Farida Asfan Fakhry, Muhammad Istifadhah, Istifadhah Muh Syarif Mu’tamar, Mohammad Fuad Fauzul Norita Vibriyanto Ulfa Qurrota A’yuni Nur Jannah Ulya, Millatul Wanda Zuniati Sukma Windi Habsari Yayuk, Sri

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