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All Journal Jurnal PAJAR (Pendidikan dan Pengajaran) MANAJEMEN
Nur Imama
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Computer Science & IT Economics, Econometrics & Finance Education Other

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STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PRODUK TAWAS HILYA DI BANYUGLUGUR  SITUBONDO Nur Imama; Sri Ayudha Mujiyanti; Lusi Endang Sri D
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/j0zet802

Abstract

This study aims to determine the 4P marketing strategy for Tawas Hilya products and to determine Shopee's role in increasing sales of Tawas Hilya products. The approach used in this study is a qualitative approach. Data were collected through direct observation, in-depth interviews with business owners, employees and several consumers, as well as documentation of product packaging. The results of the study indicate that Tawas Hilya products have good quality in terms of packaging, brand, and logo. The price of Tawas Hilya is also very affordable considering the size and weight of the product. Tawas Hilya products are known and their sales have increased because they are sold through the Shopee application by sharing Shopee sales links on various social media platforms, including Facebook, Instagram, and WhatsApp.
DEVELOPING PROBLEM-BASED LEARNING MODEL BASED ON BAKIAK GAME FOR LEARNING MATHEMATICS AT ELEMENTARY SCHOOLS Nur Imama; Sri Utaminingsih; Hilal Madjdi
Jurnal PAJAR (Pendidikan dan Pengajaran) Vol. 5 No. 1 (2021): January
Publisher : Laboratorium Program Studi Pendidikan Guru Sekolah Dasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/pjr.v5i1.8147

Abstract

The purpose of this study was to develop a Problem Based Learning (PBL) model based on the traditional game “Bakiak” for mathematics learning at elementary schools. This study employed Research and Development (R&D) methods using the Borg and Gall model, which was simplified into eight steps: (1) potential and problem analysis, (2) data collection, (3) product design, (4) design validation, (5) design revision, (6) product testing, (7) product revision, and (8) trial use. The subjects of this study were fifth-grade elementary school students from several schools in Kabupaten Pati. The results of the study produced a PBL model based on the “Bakiak” game for mathematics learning at the elementary school level on the topics of speed, distance, and time for grade V. In the guiding phase, individual and group investigations were integrated with the “Bakiak” game. The syntax for developing the model consisted of seven stages, namely student orientation to problems, organizing students to learn, guiding individual and group investigations, assisting in data analysis, helping students discover mathematical concepts, developing work results, and analyzing and evaluating the learning process. The product and research instruments were validated by media experts, material experts, and learning experts, obtaining a score of 3.47 in the very good category. Therefore, the development of a PBL model based on the “Bakiak” game was feasible for use in mathematics learning.
Co-Authors Alex Harijanto Hilal Madjdi Lusi Endang Sri D Sri Ayudha Mujiyanti Sri Utaminingsih Sutarto Sutarto