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All Journal Budimas : Jurnal Pengabdian Masyarakat MANAJEMEN Jurnal Mahasiswa Manajemen dan Akuntansi
Lusi Endang Sri D
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Pengaruh Strategi Promosi dan Harga terhadap Kepuasan Konsumen pada Produk Bouket di Desa Curah Tatal Kecamatan Arjasa Kabupaten Situbondo Shinta Nur Maulida; Sri Ayuda Mujiyanti; Lusi Endang Sri D
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5107

Abstract

In an era of globalization and increasingly fierce market competition, companies are required to be more discerning in designing effective marketing strategies to attract and retain consumers. One crucial element of a marketing strategy is promotion, which serves to increase consumer awareness, interest, and preference toward a product or service. In addition, price is also an essential factor that significantly influences purchasing decisions and customer satisfaction. The balance between an effective promotional strategy and appropriate pricing can determine a company’s success in achieving a competitive advantage. In this context, bouquets, which are aesthetically arranged flower compositions, are becoming increasingly popular, particularly for various special occasions such as weddings, birthdays, graduations, and other celebrations. The increasing demand for bouquets reflects the growing consumer interest in symbolic and personalized products that convey emotions and messages. This study aims to analyze the influence of promotion and price on consumers’ purchasing decisions for bouquet products. Using a quantitative approach through surveys and statistical analysis, the research identifies key factors that shape consumer preferences. The findings are expected to contribute to the development of effective marketing strategies that enhance sales performance and strengthen customer loyalty in the bouquet industry.
STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PRODUK TAWAS HILYA DI BANYUGLUGUR  SITUBONDO Nur Imama; Sri Ayudha Mujiyanti; Lusi Endang Sri D
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/j0zet802

Abstract

This study aims to determine the 4P marketing strategy for Tawas Hilya products and to determine Shopee's role in increasing sales of Tawas Hilya products. The approach used in this study is a qualitative approach. Data were collected through direct observation, in-depth interviews with business owners, employees and several consumers, as well as documentation of product packaging. The results of the study indicate that Tawas Hilya products have good quality in terms of packaging, brand, and logo. The price of Tawas Hilya is also very affordable considering the size and weight of the product. Tawas Hilya products are known and their sales have increased because they are sold through the Shopee application by sharing Shopee sales links on various social media platforms, including Facebook, Instagram, and WhatsApp.
ANALISIS PEMBERDAYAAN EKONOMI MASYARAKATMELALUI USAHA BUDIDAYA JAMUR TIRAM DESATLOGOSARI BONDOWOSO Ahmad Fadorosid Pamungkas; Lusi Endang Sri D; Agusti Agusti
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/1appvz04

Abstract

Community empowerment is an economic development concept that encompasses community values to build a new paradigm in people-centered, participatory development. With community economic empowerment, it is hoped that the community's life can be improved towards a better life, including basic needs, self-esteem, and freedom. Therefore, the minimum objective of community economic empowerment must prioritize what is referred to as absolute necessities, the minimum requirements to meet basic needs and  essential requirements. This study aims to describe and analyze the process of community economic empowerment in Tlogosari Village, Bondowoso. This study employs a qualitative research method with a descriptive approach. The techniques used in data collection are observation, interviews, and documentation. Data analysis uses the steps of data reduction, data presentation, and drawing conclusions. The results of the study show that the economic empowerment of the community carried out by the Oyster Mushroom Home Industry is running well. The community of Tlogosari Village has experienced economic improvement, especially for members who have joined the group. This can be seen in various aspects, such as 1) the ownership of their own mushroom houses, 2) the expansion of the business through efforts to enlarge the mushroom houses, 3) increased concern for the community through mushroom cultivation training programs, and 4) increased self-reliance with the emergence of a desire to own their own production tools, leading to greater efficiency and improved results. However, there are still unmet needs, such as the lack of government involvement in the empowerment process, both in terms of activities and meeting needs, resulting in the program not being fully realized. The current solution being pursued is to request production equipment assistance from the government, with the hope that oyster mushroom cultivation activities can be carried out to their full potential.
PENGARUH STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK TAWAS HILYA Habil Hasan; Lusi Endang Sri D; Ahmad Hafas Rasyidi
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/55tke221

Abstract

This study aims to determine how the 4P marketing strategy is applied to Tawas Hilya products and to identify the role of Shopee in increasing the sales volume of Tawas Hilya products. The approach used in this study is a qualitative approach. Data was collected through direct observation, in-depth interviews with business owners, employees, and several consumers, as well as documentation from product packaging. The research findings indicate that Tawas Hilya products have good quality in terms of packaging, brand, and logo. The price of Tawas Hilya is also very affordable considering the size and weight of the product. Tawas Hilya products are well-known and their sales have increased because they are sold through the Shopee app by sharing sales links on various social media platforms such as Facebook, Instagram, and WhatsApp.
PELATIHAN USAHA KUE DAN ROTI BAGI MAHASISWA DI UNIT KEGIATAN MAHASISWA KEWIRAUSAHAAN STKIP PGRI SITUBONDO Dassucik; Agusti; Ahmad Hafas R; Lusi Endang Sri D; Khotibul Umam
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i3.19855

Abstract

Program Pengabdian Masyarakat (PPM) ini secara garis besar bertujuan memberikan wawasan, edukasi dan keterampilan bidang kuliner untuk meningkatkan perekonomian khususnya mahasiswa program wirausaha. Pengetahuan dan ketrampilan yang diberikan untuk mahasiswa program wirausaha meliputi: 1) mengolah aneka jenis roti yang baik dan layak jual, 2) mengolah aneka jenis kue yang baik dan layak jual, 3) pengetahuan tentang perhitungan harga jual dan pemasaran. Kegiatan PPM diselenggarakan bertempat di Laboratorium wirausaha mahasiswa STKIP PGRI Situbondo. Sasaran peserta PPM merupakan mahasiswa program wirausaha tergabung dalam Unit kegiatan mahasiswa (UKM) Kewirausahaan. Metode yang digunakan meliputi kegiatan ceramah, diskusi dan tanya jawab, serta praktik membuat aneka produk kue dan roti. Hasil dari kegiatan PPM dianalisis dengan menggunakan Teknik deskriptif dengan nilai Presentasi. Hasil dari kegiatan PPM diantaranya: 1) Peserta terampil dalam membuat dan mengemas aneka produk jenis roti yang dapat diterima yang baik dan dapat diterima oleh konsumen, 2) Peserta terampil dalam membuat dan mengemas aneka produk cake yang dapat diterima yang baik dan dapat diterima oleh konsumen, 3) Peserta mendapatkan pengetahuan tentang usaha boga yaitu meliputi perhitungan harga jual, strategi pemasaran, dan sanitasi higiene makanan.
PENDEKATAN INOVATIF DAN BERKELANJUTAN: MENGUBAH LIMBAH KAIN PERCA DARI KONVEKSI PURNAMA MENJADI BABY ECO FASHION Dassucik; Agusti; Lusi Endang Sri D; Sri Ayudha M; Mery Kartika S
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 1 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i1.19856

Abstract

Pengelolaan limbah tekstil menjadi tantangan lingkungan khususnya di industri konveksi Purnama di Kelurahan Mimbaan, Kabupaten Situbondo, menghadapi masalah limbah kain perca yang tidak dimanfaatkan optimal. Program Pengabdian Kepada Masyarakat (PKM) ini bertujuan mengubah limbah tersebut menjadi produk bernilai tinggi, seperti baby eco fashion, tas, dan barang dekoratif, melalui pendekatan inovatif dan berkelanjutan. Kegiatan diawali dengan survei untuk memahami profil dan kebutuhan konveksi, serta potensi pemanfaatan limbah kain perca. Pelatihan teknis diberikan kepada pekerja konveksi, mencakup dasar-dasar menjahit, perancangan pola, dan pembuatan produk kreatif. Selain itu, dosen dan mahasiswa pengabdian berkontribusi dalam merancang desain produk yang menarik dan fungsional. Proses produksi dilaksanakan dengan pendampingan intensif untuk memastikan kualitas dan efisiensi. Setelah produk selesai, dilakukan pelatihan pemasaran yang mencakup strategi online dan offline, termasuk penggunaan media sosial dan platform e-commerce. Evaluasi hasil menunjukkan bahwa kegiatan ini tidak hanya berhasil mengurangi limbah tekstil tetapi juga membuka peluang ekonomi baru dan meningkatkan keterampilan masyarakat setempat. Program ini diharapkan dapat menjadi model pengelolaan limbah tekstil dan pemberdayaan masyarakat, serta meningkatkan kesadaran akan pentingnya praktik ramah lingkungan dan ekonomi sirkular.
Co-Authors Agusti Agusti Agusti Ahmad Fadorosid Pamungkas Ahmad Hafas R Ahmad Hafas Rasyidi Dassucik Habil Hasan Khotibul Umam Mery Kartika S Nur Imama Shinta Nur Maulida Sri Ayuda Mujiyanti Sri Ayudha M Sri Ayudha Mujiyanti