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All Journal MANAJEMEN Jurnal Mahasiswa Manajemen dan Akuntansi
Lusi Endang Sri D
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Pengaruh Strategi Promosi dan Harga terhadap Kepuasan Konsumen pada Produk Bouket di Desa Curah Tatal Kecamatan Arjasa Kabupaten Situbondo Shinta Nur Maulida; Sri Ayuda Mujiyanti; Lusi Endang Sri D
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5107

Abstract

In an era of globalization and increasingly fierce market competition, companies are required to be more discerning in designing effective marketing strategies to attract and retain consumers. One crucial element of a marketing strategy is promotion, which serves to increase consumer awareness, interest, and preference toward a product or service. In addition, price is also an essential factor that significantly influences purchasing decisions and customer satisfaction. The balance between an effective promotional strategy and appropriate pricing can determine a company’s success in achieving a competitive advantage. In this context, bouquets, which are aesthetically arranged flower compositions, are becoming increasingly popular, particularly for various special occasions such as weddings, birthdays, graduations, and other celebrations. The increasing demand for bouquets reflects the growing consumer interest in symbolic and personalized products that convey emotions and messages. This study aims to analyze the influence of promotion and price on consumers’ purchasing decisions for bouquet products. Using a quantitative approach through surveys and statistical analysis, the research identifies key factors that shape consumer preferences. The findings are expected to contribute to the development of effective marketing strategies that enhance sales performance and strengthen customer loyalty in the bouquet industry.
STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PRODUK TAWAS HILYA DI BANYUGLUGUR  SITUBONDO Nur Imama; Sri Ayudha Mujiyanti; Lusi Endang Sri D
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/j0zet802

Abstract

This study aims to determine the 4P marketing strategy for Tawas Hilya products and to determine Shopee's role in increasing sales of Tawas Hilya products. The approach used in this study is a qualitative approach. Data were collected through direct observation, in-depth interviews with business owners, employees and several consumers, as well as documentation of product packaging. The results of the study indicate that Tawas Hilya products have good quality in terms of packaging, brand, and logo. The price of Tawas Hilya is also very affordable considering the size and weight of the product. Tawas Hilya products are known and their sales have increased because they are sold through the Shopee application by sharing Shopee sales links on various social media platforms, including Facebook, Instagram, and WhatsApp.
ANALISIS PEMBERDAYAAN EKONOMI MASYARAKATMELALUI USAHA BUDIDAYA JAMUR TIRAM DESATLOGOSARI BONDOWOSO Ahmad Fadorosid Pamungkas; Lusi Endang Sri D; Agusti Agusti
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/1appvz04

Abstract

Community empowerment is an economic development concept that encompasses community values to build a new paradigm in people-centered, participatory development. With community economic empowerment, it is hoped that the community's life can be improved towards a better life, including basic needs, self-esteem, and freedom. Therefore, the minimum objective of community economic empowerment must prioritize what is referred to as absolute necessities, the minimum requirements to meet basic needs and  essential requirements. This study aims to describe and analyze the process of community economic empowerment in Tlogosari Village, Bondowoso. This study employs a qualitative research method with a descriptive approach. The techniques used in data collection are observation, interviews, and documentation. Data analysis uses the steps of data reduction, data presentation, and drawing conclusions. The results of the study show that the economic empowerment of the community carried out by the Oyster Mushroom Home Industry is running well. The community of Tlogosari Village has experienced economic improvement, especially for members who have joined the group. This can be seen in various aspects, such as 1) the ownership of their own mushroom houses, 2) the expansion of the business through efforts to enlarge the mushroom houses, 3) increased concern for the community through mushroom cultivation training programs, and 4) increased self-reliance with the emergence of a desire to own their own production tools, leading to greater efficiency and improved results. However, there are still unmet needs, such as the lack of government involvement in the empowerment process, both in terms of activities and meeting needs, resulting in the program not being fully realized. The current solution being pursued is to request production equipment assistance from the government, with the hope that oyster mushroom cultivation activities can be carried out to their full potential.
PENGARUH STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK TAWAS HILYA Habil Hasan; Lusi Endang Sri D; Ahmad Hafas Rasyidi
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/55tke221

Abstract

This study aims to determine how the 4P marketing strategy is applied to Tawas Hilya products and to identify the role of Shopee in increasing the sales volume of Tawas Hilya products. The approach used in this study is a qualitative approach. Data was collected through direct observation, in-depth interviews with business owners, employees, and several consumers, as well as documentation from product packaging. The research findings indicate that Tawas Hilya products have good quality in terms of packaging, brand, and logo. The price of Tawas Hilya is also very affordable considering the size and weight of the product. Tawas Hilya products are well-known and their sales have increased because they are sold through the Shopee app by sharing sales links on various social media platforms such as Facebook, Instagram, and WhatsApp.
Co-Authors Agusti Agusti Ahmad Fadorosid Pamungkas Ahmad Hafas Rasyidi Habil Hasan Nur Imama Shinta Nur Maulida Sri Ayuda Mujiyanti Sri Ayudha Mujiyanti