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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Pubmedia Jurnal Penelitian Tindakan Kelas Indonesia Ekonomika : Jurnal Ekonomi dan Pembangunan
Esty Pudyastuti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Upaya Peningkatan Keunggulan Bersaing Usaha Mikro Kecil dan Menengah (UMKM) di Kota Medan di Masa Pandemi Covid-19 Esty Pudyastuti; Ahmad Saputra
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 4 No. 3 (2021): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Juni 2021
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.705 KB) | DOI: 10.31842/jurnalinobis.v4i3.195

Abstract

Penelitian ini bertujuan untuk mengoptimalkan potensi UMKM dengan meningkatkan daya saingnya dimasa pandemi covid-19. UMKM memiliki peranan penting terhadap perekonomian Indonesia, karena lebih dari 90% pelaku usaha di Indonesia merupakan UMKM. UMKM merupakan salah satu potensi yang berperan dalam pertumbuhan ekonomi daerah. Untuk dapat mengoptimalkan potensinya, UMKM harus memiliki kualitas strategi yang tepat, serta didukung oleh kebijakan pemerintah. Penelitian ini dilakukan di beberapa UMKM yang berada di kota Medan dengan menggunakan variabel penelitian orientasi kewirausahaan, kualitas strategi, keunggulan bersaing, dan kinerja pemasaran. Metode penelitian yang digunakan berupa metode deskriptif kuantitatif. Populasi dalam penelitian ini adalah para pengelola dan pemilik sekaligus pengelola UMKM. Jumlah sampel 128 responden. Teknik analisis yang digunakan dalam penelitian ini adalah dengan teknik Structural Equation Modeling (SEM) paket software AMOS. Dari hasil pengujian hipotesis terbukti orientasi kewirausahaan berpengaruh signifikan terhadap kinerja pemasaran dengan rasio kritis 2,415. Kualitas strategi berpengaruh signifikan terhadap kinerja pemasaran dengan nilai rasio kritis 3,646. Orientasi kewirausahaan berpengaruh signifikan terhadap keunggulan bersaing dengan nilai rasio kritis 2,896. Kualitas strategi berpengaruh signifikan terhadap keunggulan bersaing dengan nilai critical ratio 6.439. Keunggulan kompetitif berpengaruh signifikan terhadap kinerja pemasaran dengan nilai crtical ratio 2.532.
PERAN LEMBAGA KEUANGAN MIKRO DALAM PEMBERDAYAAN EKONOMI MASYARAKAT KECIL MENENGAH Esty Pudyastuti; Hasrul Siregar; Martin Luter Purba; Wisnu Yusditara; Hendrik E.S. Samosir
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1298

Abstract

The purpose of this study was to determine the role of microfinance institutions in empowering the small and medium-sized communities. SMEs really need the role of microfinance institutions, especially in terms of funds to expand markets and develop their businesses, so as to make a large contribution to the national economy. The role of MFIs has been tested, survived the economic crisis and even strengthened. MSMEs are business units where the Indonesian economy has so far relied heavily on MFIs. It is not surprising that many parties have turned their attention to MFIs, but the attention given has not fully touched the face of MFIs with fundamental questions. microfinance institutions so that they can actually strengthen and develop as micro, small and medium enterprises, especially financial institutions in small communities. This microfinance institution was established because it was driven by the community's need for funds to develop their business. the question about the need for funds faced by the majority of the community has been responded positively by several people who are willing to lend some of their funds for MSME capital. Funds lent to customers come from the MFI's own funds or from depositing funds into the microfinance fund of the client's institution. Judging from the potential and funding sources that have been implemented, the MFI actually serves customers and manages them based on. If financial institutions can coordinate fund management with each other, then this can be a huge advantage
PENGARUH PELATIHAN KERJA, MOTIVASI KERJA DAN ETOS KERJA TERHADAP KINERJA SALES PT. ALFA SCORPH MEDAN Esty Pudyastuti
Ekonomika : Jurnal Ekonomi dan Pembangunan Vol 14 No 1 (2022): Ekonomika, Maret 2022
Publisher : Fakultas Ekonomi Universitas Almuslim Bireuen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/eko.v14i1.1049

Abstract

This research is a quantitative research which aims to determine whether job training, work motivation and work ethic influence the sales performance of PT. Alfa Scorpii Medan. The population used in this research is state-owned companies listed on the Indonesia Stock Exchange (BEI) in 2013-2017. The number of samples obtained using several criteria was 100 data. This research uses the Logistic Regression Analysis method with the help of the E-Views (Statistical Product and Service Solution) data processing program version 10. The results of this research show that the fixed asset intensity variable has no effect on the decision to revaluate fixed assets, the liquidity variable and the cash flow from variable. operation has a significant negative effect on fixed asset revaluation decisions. Meanwhile, the leverage and firm size variables have a significant positive effect on fixed asset revaluation decisions
The Effect of Teacher Professionalism and Student Learning Motivation Through Blended Learning Model On Improving Student Learning Outcomes Of Class XI Vocational High School 1 Medan in The 2023/2024 Academic Year Hasyim; Devita Rahmawati Napitupulu; Esty Pudyastuti
Pubmedia Jurnal Penelitian Tindakan Kelas Indonesia Vol. 2 No. 3 (2025): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/ptk.v2i3.1603

Abstract

With the use of the blended learning model, this study attempts to assess the influence of student learning motivation and teacher professionalism on the learning outcomes of Grade 11 students at SMK Negeri 1 Medan in the academic year 2024–2025. This research, which was carried out at SMK Negeri 1 Medan, was motivated by the issues with employing less varied learning models and the lack of interest among students in studying. An Ex-Post Facto design was employed in the quantitative research methodology. 140 pupils from class XI OTKP SMK Negeri 1 Medan made up the sample, and 58 additional individuals were selected at random using the proportional random sampling technique. Questionnaires, documentation, and observation were used to gather data. Coefficient of determination, multiple linear regression, moderated regression analysis (MRA), simultaneous hypothesis testing (F-test), and partial hypothesis testing (T-test) are all used in data analysis. 1. The following conclusions were drawn from the research's findings: The blended learning strategy results in a significant and favorable improvement of 24.2% in learning outcomes. 2. Students that are motivated to learn achieve better learning outcomes by 15.7%. It has a significant and advantageous impact. 3.The professional development of teachers significantly mitigates the 2.3 percent effect of the blended learning learning paradigm on student learning outcomes. 4. At 2.4%, instructors' professionalism has a significant impact on students' enthusiasm to learn in respect to learning objectives. Overall, this study demonstrates that instructor professionalism dramatically modifies the 2.4% learning outcomes that students are motivated to learn.
Co-Authors Ahmad Saputra Devita Rahmawati Napitupulu Hasrul Siregar Hasyim Hendrik E.S. Samosir Martin Luter Purba Wisnu Yusditara