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All Journal Kinerja: Jurnal Ekonomi dan Manajemen Jurnal Ilmiah Cano Ekonomos
Anggraeni Pratama Indrianto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh citra merek, kualitas produk, dan harga terhadap keputusan pembelian air minum dalam kemasan merek ades di yogyakarta Anggraeni Pratama Indrianto
KINERJA Vol 18, No 2 (2021): Mei
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v18i2.9614

Abstract

Pengkajian ini ditujukan untuk meneliti pengaruh Citra Merek, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Air Minum Dalam Kemasan (AMDK) Ades. Accidental sampling dipilih sebagai teknik samplingnya karena memiliki tolak ukur: pernah membeli AMDK Ades sebelumnya berjumlah 100 responden. Teknik analisis yang dipilih yaitu analisis regresi linier berganda dan uji hipotesis memerlukan uji F secara simultan dan uji t secara parsial. Dan hasilnya menunjukkan bahwa 3 variabel independen yang dipilih (Citra Merek, Kualitas Produk, dan Harga) secara simultan berpengaruh dan signifikan terhadap Keputusan Pembelian dengan signifikansi 0.000 0.005. Dan nilai R Square yang didapatkan dalam penelitian ini adalah 0.627, artinya 62.7% Keputusan Pembelian dapat dijelaskan oleh citra merek, kualitas produk dan harga serta sisanya yaitu 37.3% (100% - 62.7% = 37.3%) dijelaskan variabel lain yang tidak diteliti. Kemudian untuk hasil penelitian secara parsial, variabel independen yang terdiri dari Citra Merek, Kualitas Produk, dan Harga bernilai positif dan signifikan.
Peran Sistem Informasi Akuntansi dalam Mempengaruhi Kinerja dan Efektivitas Karyawan dalam Perusahaan Anggraeni Pratama Indrianto; Ningsih; Duta Arief Christanto; Tilly Raycitra Widya
Jurnal Ilmiah Cano Ekonomos Vol. 13 No. 02 (2024): Jurnal Ilmiah Cano Ekonomos
Publisher : Fakultas Ekonomi Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/1bsj4b57

Abstract

This article discusses the role of Accounting Information Systems (AIS) in influencing employee performance and effectiveness in a company. With advances in technology, AIS has become an integral part of modern organizations. AIS is not only a tool for recording financial transactions, but also provides strategic information that supports managerial decision making. Effective employees are considered key to a company's success, but the challenge of managing their performance and effectiveness is increasingly complex in a rapidly changing business environment. Through AIS, employees can easily access the information needed for their tasks, and influence their motivation and job satisfaction. This study adopts a literature review approach to investigate the role of AIS in the context of employee performance and effectiveness. Through a synthesis of recent findings, this article concludes that quality AIS implementation can have a positive impact on employee performance, depending on the system's ability to provide clear guidance to users. Therefore, companies need to ensure that the AIS they implement meets certain quality standards to ensure effective employee performance improvement in today's competitive business environment. Further research is needed to understand more deeply the relationship between AIS and employee performance and identify factors that influence the implementation and adoption of AIS in organizations.
Co-Authors Duta Arief Christanto Ningsih Tilly Raycitra Widya