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All Journal Jurnal Atma Inovasia Jurnal Ilmiah Cano Ekonomos
Duta Arief Christanto
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pelatihan Pemasaran Digital untuk Siswa-Siswi Kelas XII Akuntansi dan Multimedia SMK Mawar Saron Taman Royal Kota Tangerang Duta Arief Christanto; Lilik Tiara Giantri; Rudianto
Jurnal Atma Inovasia Vol. 5 No. 5 (2025)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v5i5.11055

Abstract

Penelitian ini bertujuan untuk memberikan pelatihan Pemasaran Digital kepada siswa-siswi kelas XII Akuntansi dan Multimedia SMK Mawar Saron Taman Royal Kota Tangerang. Metode pelaksanaan pengabdian masyarakat dilakukan melalui empat tahapan: persiapan dengan pemberian kuesioner untuk mengukur kemampuan awal, penyusunan materi berdasarkan hasil analisis kebutuhan, pelaksanaan pelatihan selama 3 jam dengan tiga sesi materi, dan evaluasi melalui kuesioner akhir. Pelatihan diikuti oleh 35 peserta dan dilaksanakan pada 13 Januari 2025. Hasil evaluasi menunjukkan 98,3% peserta merasa puas dengan pelatihan yang diberikan. Sebanyak 65,2% peserta telah memiliki pengetahuan dasar Pemasaran Digital, 72,8% tertarik dengan materi yang diberikan, dan 50,6% berminat terjun ke dunia kerja bidang Pemasaran Digital. Pelatihan ini berhasil meningkatkan pemahaman siswa tentang Pemasaran Digital, penggunaan media sosial untuk pemasaran, dan aspek hukum dalam teknologi digital.
Peran Sistem Informasi Akuntansi dalam Mempengaruhi Kinerja dan Efektivitas Karyawan dalam Perusahaan Anggraeni Pratama Indrianto; Ningsih; Duta Arief Christanto; Tilly Raycitra Widya
Jurnal Ilmiah Cano Ekonomos Vol. 13 No. 02 (2024): Jurnal Ilmiah Cano Ekonomos
Publisher : Fakultas Ekonomi Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/1bsj4b57

Abstract

This article discusses the role of Accounting Information Systems (AIS) in influencing employee performance and effectiveness in a company. With advances in technology, AIS has become an integral part of modern organizations. AIS is not only a tool for recording financial transactions, but also provides strategic information that supports managerial decision making. Effective employees are considered key to a company's success, but the challenge of managing their performance and effectiveness is increasingly complex in a rapidly changing business environment. Through AIS, employees can easily access the information needed for their tasks, and influence their motivation and job satisfaction. This study adopts a literature review approach to investigate the role of AIS in the context of employee performance and effectiveness. Through a synthesis of recent findings, this article concludes that quality AIS implementation can have a positive impact on employee performance, depending on the system's ability to provide clear guidance to users. Therefore, companies need to ensure that the AIS they implement meets certain quality standards to ensure effective employee performance improvement in today's competitive business environment. Further research is needed to understand more deeply the relationship between AIS and employee performance and identify factors that influence the implementation and adoption of AIS in organizations.
Co-Authors Anggraeni Pratama Indrianto Lilik Tiara Giantri Ningsih Rudianto Tilly Raycitra Widya