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All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Iqtishoduna: Jurnal Ekonomi Islam KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Pelita Masyarakat Jurnal Pengabdian UNDIKMA Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Visi Sosial Humaniora East Java Economic Journal
Atik Purmiyati
Program Studi Ekonomi Pembangunan, Fakultas Ekonomi Dan Bisnis, Surabaya, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

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Journal : Jurnal Pengabdian UNDIKMA

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Optimalisasi Branding dan Packaging Produk Olahan Ikan untuk Meningkatkan Daya Saing UMKM di Kelurahan Brondong Kabupaten Lamongan Hidayati, Nur Aini; Purmiyati, Atik
Jurnal Pengabdian UNDIKMA Vol. 6 No. 4 (2025): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v6i4.17371

Abstract

This community service program aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in Brondong Village, Lamongan Regency, in product branding and logo design for processed seafood products. The implementation method involved training sessions and Focus Group Discussions (FGDs), which actively engaged participants in learning the principles of visual design, selecting graphic elements, and developing brand narratives. Program evaluation was conducted using a multiple-choice questionnaire administered through pre-tests and post-tests. The data were analyzed quantitatively using descriptive statistics. The results of this activity indicate an increase in participants’ knowledge and skills in designing visual product identities that reflect local characteristics and enhance market appeal. This program is expected to strengthen the position of MSMEs in the marketing chain and promote local economic growth based on maritime potential.
Co-Authors Aini Hidayati, Nur Akhmad Jayadi Andhy Setyawan, Andhy anggela, nonny Asan Ali Golam Hassan Baskoro, Nino Ely Rahmawati Febri Wurjaningrum Gebrina Ayu Nastiti Gebrina Ayu Pramesti Hendrawati, Lucy Dyah Jeremia Theodore Kause Kause, Jeremia Theodore Laila Rahmadani Lucy Hendrawati Mashud, Musta'in Mochamad Fajar Insani Mustain Musta’in, Musta’in Nino Baskoro Nonny Anggela Nonny Anggela Nur Aini Hidayati Pradipta, Reza Rahmadani, Laila RAHMAWATI, ELY Reza Pradipta Safira, Thea Sarmidi, Tamat Sri Wahyuni Tamat Sarmidi Tamat Sarmidi Taufik Heryasa Tuwanku Aria Auliandri Widya Sylviana Wurjaningrum, Febri