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Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Pada Misi Pasaraya Soppeng Andi Jenni Indriakati
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 4 No 1 (2021): Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi”
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v4i1.301

Perusahaan harus memiliki mekanisme yang efektif untuk menangani keluhan pelanggan, menyediakan saluran komunikasi yang terbuka, dan memberikan respons yang cepat dan solutif. Dengan mengatasi keluhan pelanggan dengan serius, perusahaan dapat membangun hubungan yang kuat dengan pelanggan, mempertahankan kepuasan pelanggan, dan menghindari risiko kehilangan pelanggan secara berkelanjutan. Apabila pelanggan merasa tidak puas maka ia akan menceritakannya pada setiap orang. Dengan merancang strategi pemasaran yang tepat menggunakan bauran pemasaran, perusahaan dapat memposisikan produk atau jasa mereka secara efektif di pasar, membangun keunggulan kompetitif, menarik pelanggan potensial, mempertahankan pelanggan yang ada, dan menghadapi persaingan dengan lebih baik. Penting bagi perusahaan untuk melakukan analisis pasar dan memahami kebutuhan pelanggan. Adapun tujuan penelitian ini adalah untuk mengetahui pengaruh bauran pemasaran (produk, harga, tempat, dan promosi) terhadap keputusan pembelian pada Misi Pasaraya Soppeng. Jenis penelitian yang digunakan dalam penelitian ini menggunakan metode deskriptif metode penelitian yang berusaha menggambarkan objek atau subjek yang diteliti secara terperinci. Metode penelitian deskriptif digunakan untuk memecahkan masalah yang sedang dihadapi yaitu dengan cara mengumpulkan data, klasifikasi, analisis, kesimpulan, dan laporan penelitian. Berdasarkan hasil penelitian, responden yang memberikan penilaian terhadap variabel lokasi, dalam hal ini lokasi Misi Pasaraya Soppeng Sewo, memiliki persepsi yang cukup baik. Mayoritas responden, yaitu 103 orang (69,9%), memberikan penilaian dalam kategori sedang terhadap variabel lokasi. Sebanyak 21 orang (14,2%) memberikan penilaian dalam kategori tinggi, sementara 24 orang (16,2%) memberikan penilaian dalam kategori rendah terhadap variabel lokasi

The Influence of Good Corporate Governance on Financial Performance Through Corporate Social Responsibility Andi Jenni Indriakati; Rosnaini Daga
Atestasi : Jurnal Ilmiah Akuntansi Vol. 5 No. 1 (2022): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v5i1.360

This study examines and determines the effect of good corporate governance on the financial performance of manufacturing companies listed on the Indonesia Stock Exchange through Corporate Social Responsibility. This research is quantitative research with a descriptive statistical approach. The population in this study are manufacturing companies in the food and beverage sub-sector and 28 companies listed on the Indonesia Stock Exchange for the 2019-2021 period. Determined the sample using purposive sampling and obtained a total sample of 23 companies. The data source of this research is secondary data in the form of annual financial reports of manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange (IDX) for the period 2019-2021. The data analysis method used is descriptive statistical analysis, classical assumption test consisting of (test normality test, heteroscedasticity test, multicollinearity test) and testing all hypotheses through the partial test, simultaneous test, and coefficient of determination test with the help of Eviews tool. The results show that Good Corporate Governance has no significant effect on manufacturing companies' financial performance on the Indonesia Stock Exchange. Corporate Social Responsibility significantly influences the financial performance of manufacturing companies listed on the Indonesia Stock Exchange. Corporate Social Responsibility has a significant effect on moderating the relationship between Good Corporate Governance and the financial performance of manufacturing companies listed on the Indonesia Stock Exchange.

Moderation of Good Corporate Governance: Agency Cost, Liquidity Ratio, and Leverage on Dividend Policy Nur Vita Opu; Andi Jenni Indriakati
Atestasi : Jurnal Ilmiah Akuntansi Vol. 5 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v5i2.370

This study examines and determines the effect of agency cost, liquidity ratio, and leverage on dividend policy with good corporate governance as a moderating variable in the food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange. This research is quantitative. Withdrawal of research hypotheses using agency and signaling theories is supported by previous studies with similar variables. The research object is the food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange for 2019-2021. Research variables include Agency Cost, Liquidity Ratio, Leverage, Good Corporate Governance, and Dividend Policy. The data source used is secondary data from the collection of financial statement documents. The analytical method consists of panel data regression analysis and testing of all hypotheses through moderated linear regression analysis, t-test, and testing of the coefficient of determination with the help of Eviews 12 for data analysis. The results show that partially Agency Cost; Liquidity Ratio has a negative and significant effect on Dividend Policy in food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange. While Leverage Disclosure partially has a positive and insignificant impact on Dividend Policy in food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange.

IMPLEMENTATION OF DEMOCRATIC LEADERSHIP STYLE IN THE PHARMACY INSTALLATION AT LATEMMAMALA HOSPITAL, SOPPENG Andi Jenni Indriakati; Nur Achriaty Achmar; Rudy; Puji Rahmah
Journal of Golden Generation Abdimas Vol. 2 No. 2 (2026): Juni 2026 : Journal of Golden Generation Abdimas
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jgga.v2i2.672

This study aims to introduce and implement a visionary leadership style in the Pharmacy Installation of RSUD Soppeng as an effort to improve staff performance and rebuild staff trust. Visionary leadership emphasizes long-term vision, innovation, and the leader’s ability to inspire and motivate staff to work toward shared goals. The target of this activity was the staff of the Pharmacy Installation at RSUD Latemmamala, who experienced a decline in overall trust due to leadership perceived as lacking firmness in directing the team. The methods employed included direct observation through workplace interactions, interviews with the head and staff of the Pharmacy Installation, and direct observation of real working conditions within the hospital environment. The proposed activities consisted of obtaining permission to conduct the program, organizing workshops or socialization sessions on the application of visionary leadership to support improvements in pharmaceutical service quality, documenting all stages of the activity, and preparing a comprehensive report containing observations, analysis, constraints, and recommendations for future activities. Overall, the results indicate that visionary leadership is highly effective in a dynamic work environment such as the Pharmacy Installation of RSUD Soppeng. The findings reveal a strong relationship between the implementation of visionary leadership and improvements in staff discipline, responsibility, and professionalism. Thus, the leader’s ability to clearly communicate a shared vision and inspire subordinates is a key factor in building a solid pharmacy team that is adaptive to change and oriented toward improving the quality of patient services at RSUD Soppeng.

IMPLEMENTATION OF DEMOCRATIC LEADERSHIP STYLE IN THE PHARMACY INSTALLATION AT LATEMMAMALA HOSPITAL, SOPPENG Andi Jenni Indriakati; Nur Achriaty Achmar; Rudy; Puji Rahmah
Journal of Golden Generation Abdimas Vol. 2 No. 2 (2026): Juni : Journal of Golden Generation Abdimas
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jgga.v2i2.672

This study aims to introduce and implement a visionary leadership style in the Pharmacy Installation of RSUD Soppeng as an effort to improve staff performance and rebuild staff trust. Visionary leadership emphasizes long-term vision, innovation, and the leader’s ability to inspire and motivate staff to work toward shared goals. The target of this activity was the staff of the Pharmacy Installation at RSUD Latemmamala, who experienced a decline in overall trust due to leadership perceived as lacking firmness in directing the team. The methods employed included direct observation through workplace interactions, interviews with the head and staff of the Pharmacy Installation, and direct observation of real working conditions within the hospital environment. The proposed activities consisted of obtaining permission to conduct the program, organizing workshops or socialization sessions on the application of visionary leadership to support improvements in pharmaceutical service quality, documenting all stages of the activity, and preparing a comprehensive report containing observations, analysis, constraints, and recommendations for future activities. Overall, the results indicate that visionary leadership is highly effective in a dynamic work environment such as the Pharmacy Installation of RSUD Soppeng. The findings reveal a strong relationship between the implementation of visionary leadership and improvements in staff discipline, responsibility, and professionalism. Thus, the leader’s ability to clearly communicate a shared vision and inspire subordinates is a key factor in building a solid pharmacy team that is adaptive to change and oriented toward improving the quality of patient services at RSUD Soppeng.

Financial Performance Analysis of PT. Pertamina, Tbk for the 2020–2023 Period Mutmainna Andi Sudirman; Andi Jenni Indriakati; Nurul Aini
GENTARA: management and accounting research Vol. 1 No. 1 (2025): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

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This study aims to evaluate the financial performance of PT. Pertamina, Tbk for the period 2020–2023 using liquidity, profitability, and activity ratios. The research utilizes a descriptive quantitative method by analyzing the company's financial reports obtained from official sources. The liquidity ratio is measured using the Current Ratio, profitability using Return on Assets (ROA), and activity using Total Assets Turnover (TATO). The findings show that the company experienced significant fluctuations in all three ratios during the observed period, reflecting the influence of external economic factors and internal financial strategies. The average Current Ratio indicates moderate liquidity, ROA reflects sufficient profitability with room for improvement, and TATO reveals increasing asset efficiency up to 2022 before slightly declining in 2023. Overall, the study highlights the financial resilience and areas needing improvement for PT. Pertamina, Tbk amidst global and domestic challenges

Marketing Strategies for MSME Products in the Digital Era in Soppeng Regency Andi Jenni Indriakati; Puji Rahmah; Yusmuliani Yusmuliani
GENTARA: management and accounting research Vol. 1 No. 1 (2025): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

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This study examines digital marketing strategies employed by Micro, Small, and Medium Enterprises (MSMEs) in Soppeng Regency, South Sulawesi, during the digital era. Employing a qualitative descriptive method with surveys and in-depth interviews, the research reveals that while most MSMEs have adopted digital marketing primarily through social media the implementation remains basic and faces significant internal and external barriers, such as limited digital literacy and infrastructure. The study recommends structured training programs and improved internet access to enhance the digital competitiveness of local MSMEs

The Influence Of Transformational Leadership Style On Employee Performance At Bri Jennae Unit, Soppeng Regency Andi Jenni Indriakati; Nurul Irma Sari; Jesica Ayu Pamula; Asmini Asmini; Puji Rahmah; Wahyulis Hersya
GENTARA: management and accounting research Vol. 1 No. 1 (2026): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

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This study aims to determine the influence of transformational leadership style on employee performance at the BRI Jennae Unit, Soppeng Regency. This research employs a quantitative approach using a survey method. The population consists of all 13 employees of the BRI Jennae Unit, Soppeng Regency, with a saturated sampling technique applied. Data were collected through questionnaires using a Likert scale and analyzed using simple linear regression with the assistance of SPSS software. The results indicate that transformational leadership style has a positive and significant effect on employee performance, with a significance value of 0.001 (p < 0.05). This means that the better the implementation of transformational leadership style, the higher the employee performance at the BRI Jennae Unit, Soppeng Regency

Penerapan Akuntansi Manajemen Dan Manajemen Risiko Kontemporer Umkm Menuju Rantai Pasok Industri Nasional Pada Pt Jaya Nikel Pacific Dedi Mulyadi; Andi Jenni Indriakati; Edy Supriyono; Asmini
Jurnal Pengabdian Masyarakat Universitas Lamappaoleonro Vol 5 No 1 (2026): Jurnal Pengabdian Masyarakat Universitas Lamappapoleonro
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

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Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kapasitas peserta dalam menerapkan akuntansi manajemen dan manajemen risiko kontemporer sebagai bagian dari upaya memperkuat keterhubungan UMKM dengan rantai pasok industri nasional. Kegiatan dilaksanakan melalui rangkaian observasi awal pada 15 Desember 2025, dua kali koordinasi melalui Zoom Meeting, dan pelaksanaan utama pada 15 Januari 2026 di PT Jaya Nikel Pacific. Materi kegiatan mencakup konsep dan penerapan akuntansi manajemen serta manajemen risiko kontemporer. Metode kegiatan menggunakan pendekatan partisipatif dan edukatif melalui observasi, koordinasi, pelatihan, diskusi, evaluasi, dan penyusunan rekomendasi. Hasil kegiatan menunjukkan bahwa peserta memahami konsep dan penerapan akuntansi manajemen serta manajemen risiko kontemporer. Luaran utama kegiatan berupa rekomendasi penguatan rantai pasok yang diarahkan pada peningkatan kemampuan pengelolaan informasi manajemen, pengendalian biaya, identifikasi dan mitigasi risiko, serta kesiapan UMKM dalam memenuhi tuntutan rantai pasok industri nasional. Kegiatan ini diharapkan menjadi langkah awal dalam membangun kapasitas UMKM yang lebih adaptif, akuntabel, dan mampu berkontribusi dalam rantai pasok industri nasional

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