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All Journal JPM17: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Jurnal Publikasi Ilmu Manajemen ARMADA : Jurnal Penelitian Multidisiplin Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Media Akademik (JMA) JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Pelayanan Masyarakat Jurilma Jurnal Riset Sosial Humaniora dan Pendidikan
Ida Ayu Nuh Kartini
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BANK BRI KC SURABAYA KERTAJAYA: MITRA STRATEGIS UNTUK UMKM DAN INDIVIDU Ida Ayu Nuh Kartini; Kharin Dinda Aisyah; Johana Rizky Widyastuti; Jessicka Amelia Joyta; Fitra Aoelintiano Nico Victorian
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 4 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i4.7908

Abstract

In the post-pandemic economic landscape, the banking industry faces a dual challenge: accelerating digital transformation while maintaining inclusivity for the unbanked sector. This study investigates the strategic role of Bank BRI Branch Office (KC) Surabaya Kertajaya in empowering Micro, Small, and Medium Enterprises (MSMEs) and individuals within the Surabaya ecosystem, specifically at Pasar Pucang Anom. Adopting a descriptive qualitative approach with simulated field observations and in-depth interviews, this research explores the implementation of the "Hybrid Bank" model, a synergy between digital capabilities and human presence. The findings reveal that the "Mantri" plays a pivotal role in mitigating information asymmetry through relationship banking grounded in social capital (silaturahmi). Furthermore, the distribution of People's Business Credit (KUR) with a 6% interest rate has effectively displaced informal predatory lenders. The adoption of digital tools like BRImo and QRIS is driven by perceived usefulness and trust, facilitated by the physical presence of the bank. This research concludes that the "High Tech - High Touch" strategy is essential for sustainable financial inclusion in emerging urban economies.
Penerapan Manajemen Jasa Bank dalam Peningkatan Kualitas Pelayanan dan Kepuasan Nasabah di Bank BTN Surabaya Syailendra, Yusfi; Moch. Afif; Ida Ayu Nuh Kartini
Jurilma Vol. 2 No. 2 (2025): Desember 2025
Publisher : CV.RIZANIA MEDIA PRATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69533/rajnf654

Abstract

Persaingan industri perbankan yang semakin ketat menuntut bank untuk tidak hanya mengandalkan produk jasa, tetapi juga pengelolaan kualitas pelayanan yang mampu meningkatkan kepuasan nasabah. Bank Tabungan Negara sebagai bank yang berfokus pada pembiayaan perumahan menghadapi tantangan dalam menjaga konsistensi kualitas pelayanan di tengah perkembangan layanan berbasis digital dan meningkatnya ekspektasi nasabah. Permasalahan yang muncul adalah adanya potensi kesenjangan antara standar manajemen jasa yang ditetapkan secara formal dengan praktik pelayanan aktual di tingkat operasional, khususnya dalam integrasi layanan digital dan kualitas interaksi pegawai dengan nasabah. Penelitian ini bertujuan untuk menganalisis penerapan manajemen jasa bank dalam meningkatkan kualitas pelayanan dan kepuasan nasabah di Bank Tabungan Negara Surabaya. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif melalui wawancara mendalam, observasi, dan dokumentasi terhadap informan kunci yang terlibat langsung dalam proses pelayanan nasabah. Hasil penelitian menunjukkan bahwa penerapan manajemen jasa bank dilakukan melalui standar operasional pelayanan yang konsisten, penguatan peran sumber daya manusia, pemanfaatan layanan digital sebagai pendukung pelayanan konvensional, serta evaluasi pelayanan berbasis umpan balik nasabah. Penelitian ini menyimpulkan bahwa manajemen jasa bank yang berorientasi pada kebutuhan nasabah merupakan faktor kunci dalam meningkatkan kualitas pelayanan dan kepuasan nasabah.
Peningkatan Efektivitas Strategi Pemasaran Produk Tabungan dalam Upaya Meningkatkan Jumlah Nasabah pada Perbankan di Wilayah Surabaya Intan Ayu Purnama; Aliffia Iza Nurheta; Pramudhita Jessika Putri; Sulistyorini Sulistyorini; Ida Ayu Nuh Kartini
Jurnal Pelayanan Masyarakat Vol. 2 No. 4 (2025): Desember:Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v2i4.2715

Abstract

This community service activity was conducted to assist banking institutions in the Surabaya region in enhancing the effectiveness of marketing strategies for savings products in order to increase the number of customers. The main problems faced by banks include the relatively low level of public interest in saving and the suboptimal implementation of promotional strategies, particularly in the utilization of digital media. This activity employed a collaborative approach through training, mentoring, and joint evaluation with marketing staff of banks in the Surabaya area. This activity commenced with an observation and interview phase to identify the marketing strategies that had been previously implemented. Subsequently, material delivery, technical assistance, along with an evaluation of promotional effectiveness. The results indicate that participants were able to implement more adaptive marketing strategies by utilizing digital media such as social media, website, and banking applications. The implementation of these strategies was shown to increase public interest in opening saving accounts. Furthermore, this activity contributed to enhancing the capacity of marketing staff to design data-driven strategies and to strengthening public financial literacy regarding saving products.
Fasilitas Perbankan Digital sebagai Katalisator Pemberdayaan Ekonomi Masyarakat: Studi kasus Implementasi ATM/CRM oleh Bank BRI Ida Ayu Nuh Kartini; Eva Dwi Fani; Aulia Afifah; Tansa Sugi Karenia
Jurnal Pelayanan Masyarakat Vol. 2 No. 4 (2025): Desember:Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v2i4.2745

Abstract

This Community Service Program aims to enhance the understanding of parents, Madrasah Tsanawiyah students, and the community of Karangbong Village regarding the history of developmental psychology and major child development theories. The program was initiated due to the community’s limited knowledge of developmental concepts, which affects the quality of parenting practices. Using a descriptive qualitative approach through observation, interviews, educational sessions, and discussions, the program presented essential materials covering the history of developmental psychology, Piaget’s cognitive development theory, Erikson’s psychosocial stages, and Vygotsky’s sociocultural theory. The results indicate a significant improvement in participants’ comprehension of developmental stages and their ability to apply appropriate parenting strategies. The program also reinforced the awareness that child development is a responsibility and divine trust that must be nurtured optimally. Overall, this activity contributes to the development of informed, adaptive, and development-oriented parenting within the community.
Analisis Penerapan Statistical Quality Control (SQC) dalam Mengurangi Produk Cacat pada Bingkai Pigura di Bmrsign Wallgallery Lamongan M. Afandi; Ida Ayu Nuh Kartini
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 2 No. 5 (2024): September: RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/risoma.v2i5.363

Abstract

The problem faced by the Bmrsign Wallgallery company is that products are found that do not match the specifications set by the company. The types of product damage are wrong size frames, broken frames, and uneven corners. To solve this problem, the SQC method is used to reduce the causes of defects in the product. The purpose of this method is to reduce the risk of damage to the product. The object studied was Bmrsign Wallgallery with a sample of 29 days. The use of the SQC method is accompanied by analysis tools in the form of control charts (p-charts), Pareto diagrams, cause and effect diagrams (fishbone). Based on the results of data analysis implementing the Statistical Quality Control (SQC) method using the P-Chart control map, the largest value of the Upper Control Limit (UCL) can be shown as 0.272, while the Lower Control Limit (LCL) is -0.013. The results show that the number of defective products during the frame making process is still within normal control limits. The analysis using the Pareto diagram shows that the types of frame defects are dominated by broken with a percentage of 35% or a total of 66 pcs, inappropriate size shapes as much as 33% or a total of 62 pcs, and uneven corners as much as 32% or a total of 60 pcs. Based on the results of the fishbone diagram analysis, defective products are caused by workers who are not focused, work standards are not adhered to, machine maintenance is not given attention, and there is a decrease in the quality of raw materials.
Co-Authors Aliffia Iza Nurheta Andri Hermawan Aulia Afifah Bagus Pranjaya Baharudin Yusuf Habibi Della Widyasari Deni Irawan Devina Ayu Ristanti Elvira Djalil Eva Dwi Fani Febri Ali Wijaya, Histwo Felix Chandra Pranoto Fitra Aoelintiano Nico Victorian Ida Bagus Cempena Intan Ayu Purnama Jessicka Amelia Joyta Johana Rizky Widyastuti Kharin Dinda Aisyah M. Afandi Moch. Afif Ninik Martini Pramita Studiviany Soemadijo Pramudhita Jessika Putri Rini Rahayu Sihmawati Sandari, Tries Ellia Shafa Aqila Sonia Maylany Sulistyorini Sulistyorini Syailendra, Yusfi Syifaul Islamiyah Tansa Sugi Karenia Thesa Djumaifin Yeni Mustika Sari Yusak Fahrur Hamzah