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All Journal Jurnal Perspektif Bisnis PESIRAH: Jurnal Administrasi Publik Jurnal Kompetitif Bisnis Jurnal Terekam Jejak (JTJ)
Dadang Karya Bakti
Jurusan Ilmu Administrasi Bisnis, FISIP, Universitas Lampung
Religion Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Terekam Jejak (JTJ)

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Pengaruh Disonansi Kognitif Terhadap Perilaku Pembelian Konsumen Suprihatin Ali; Dadang Karya Bakti; Winda Septiani; Kade Putri Ardani
Jurnal Terekam Jejak Vol 2 No 2 (2024): Edisi Khusus Ilmu Sosial
Publisher : Terekam Jejak Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13378359

Abstract

This study aims to analyze the factors that influence cognitive dissonance theory on consumer behavior towards purchasing luxury products. According to cognitive dissonance theory, a person will experience dissonance when there is a mismatch between their thoughts, beliefs, emotions, values, and attitudes. This study collected data from luxury product customers in Indonesia to assess the formation of cognitive dissonance in them using quantitative methods with 122 respondents as a sample. The data presented comes from the distribution of online questionnaires which are then analyzed using descriptive statistical methods and linear regression test forms. The research findings interpret that there is a significant influence of cognitive dissonance theory on consumer behavior in purchasing luxury products. The results of this study confirm that when consumers experience a mismatch between their thoughts, beliefs, emotions, values, and attitudes when buying luxury products, they will try to reduce the dissonance. This research provides important implications for luxury product marketers to understand consumer psychological factors, such as cognitive dissonance, and develop marketing strategies that can help increase customer satisfaction and loyalty.
Digital Place Branding for Coffee Ecotourism in West Lampung Dadang Karya Bakti; Suprihatin Ali; Gia Subagja; Retno Yulita
Jurnal Terekam Jejak Vol 2 No 2 (2024): Edisi Khusus Ilmu Sosial
Publisher : Terekam Jejak Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13378376

Abstract

This research aims to investigate the conditions and prospective characteristics of the Kopi Rigis tourist village. The investigation was carried out in Rigis Jaya Village, Air Hitam District, West Lampung Regency. It was considered as one of the tourist villages in the district of West Lampung, the location of the study was chosen for a purpose. This research employs a qualitative method. According to the source, the data utilized in this study are either primary or secondary. Observations, interviews, and documenting procedures are used for data collection. The results indicate that Kampung Kopi Rigis is proficient at its branding operations. Kampung Kopi Rigis leverages internet media such as websites, WhatsApp, Instagram, and Facebook in the promotion of tourism spots. However, it is quite regrettable that the website belonging to Kampung Kopi Rigis is not being used adequately for promotional purposes. This is demonstrated by the website's broken features. In addition, this Rigis Coffee Village can be transformed into a sustainable tourist attraction by maximizing and balancing the economic, social and environmental values of its components.
Co-Authors Annisa Karinina Dilan Darizki Gandasurya Fenny Saptiani Fenny Saptiani Fitri Fatharani Ghia Subagja Gia Subagja Hizrani Hizrani Indah Noversi Yolanda Ita Prihantika Kade Putri Ardani M. Iqbal Harori Muhammad Syah Fadhel Nasha Acacia Almira Prasetya Nugeraha Retno Yulita Suprihatin Ali Suprihatin Ali Tia Panca Rahmadhani Winda Saptiani Winda Septiani