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STRATEGI BAURAN PEMASARAN ( MARKETING MIX ) DALAM PERSPEKTIF SYARIAH Endang Rahim; Roni Mohamad
MUTAWAZIN (Jurnal Ekonomi Syariah) Vol. 2 No. 1 (2021): Mutawazin (Jurnal Ekonomi Syariah) | April
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54045/mutawazin.v2i1.234

Abstract

Business activities are activities that require serious understanding, starting from planning what will be done, the implementation stage and the stage of monitoring a business being run. In running a business, the important task of marketers is to be able to provide what is needed by the community, both consumers and customers. In order for a business or business that is run to be successful, it would be nice to have an appropriate competitive strategy. This study aims to provide a study and analysis of the marketing mix strategy (Marketing Mix) in the sharia perspective. This type of research is a literature study, data is collected by conducting a review study of previous research journals that are relevant to this research.
MASLAHAT DANA DESA DALAM PEMBANGUNAN MASYARAKAT MADANI DI KECAMATAN POSIGADAN KABUPATEN BOLAANG MONGONDOW SELATAN Ansar Sahabi; Sri Dewi Yusuf; Roni Mohamad; Syawaluddin S
Manajemen Keuangan Syariah Vol. 2 No. 2 (2022): Journal of Islamic Financial Management
Publisher : Program Studi Manajemen Keuangan Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (597.322 KB) | DOI: 10.30631/makesya.v2i2.1343

Abstract

This study aims to see the benefits of Village Funds in Civil Society Development in Posiga and South Bolaang Mongondow Districts. The community has become the main source in developing and advancing the village from what was proclaimed by the Central and Regional governments which were promoting regional autonomy. In particular, the sub-districts where the Village Fund is utilized are really absorbed for development and community empowerment in order to achieve prosperity and equalization of economic capacity to realize development and community empowerment based on local culture achieved by each region, so that healthy and dynamic conditions will grow. , which will ultimately lead to civil society. This study uses a qualitative method with a descriptive approach. Data collection techniques through observation, and interviews. Data analysis used is data reduction, data presentation, and drawing conclusions. The results show that the priority of village funds in improving rural development runs optimally in accordance with what is expected by the government and village communities in Posigadan sub-district. Utilization of village funds in the field of community empowerment is really used for budget priorities such as, each absorbed in the trade and industry sub-sector, marine and fisheries sub-sector, agriculture and animal husbandry sub-sector, BUMDes management training, facilities, productive economic business training, holding village exhibitions, increasing food crop production, increasing village apparatus capacity, and developing Micro, Small and Medium Enterprises advice and infrastructure. With successful community development and empowerment, it will lead to the benefit of the village itself, especially the community. So, this is considered a village's success in the capacity of civil society development. So that in accordance with the concept of problematic, namely everything that is useful, brings good, and rejects harm for the common good whose goal is for the welfare of society.
ACCEPTANCE OF ISLAMIC MOBILE BANKING IN GIVING DONATION: DO TRUST AS A MEDIATION? Roni Mohamad; Chitra Yuliashri Katili; Rifadli D Kadir
NISBAH: Jurnal Perbankan Syariah Vol. 9 No. 1 (2023): NISBAH: Jurnal Perbankan Syariah
Publisher : Sharia Banking Study Program, Faculty of Islamic Economics, Djuanda University, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jn.v9i1.9871

Abstract

This study analyzes the interest in using donation payment services in Islamic bank mobile banking. Using the Technology Acceptance Model (TAM), variables that can affect interest are analyzed. Some of the variables used are Perceived Ease of Use (PEU), Availability of Islamic Features (AIF), Perceived Risk (PR), and Trust. This study specifically used trust variables as mediation. Data obtained using questionnaires to 118 respondents were then analyzed using SEM-PLS with Smart-PLS 3 software. The results of this study show that the Variable Availability of Islamic Features (AIF) is the primary variable in increasing trust, while Perceived Ease of Use and Perceived Risk are not following the hypothesis proposed. This research has implications for the development of Islamic banks, especially related to the use of donation payment service features using mobile banking. If it wants to increase interest in customers using mobile banking, especially in donation payments, Sharia banking must increase trust in Islamic banks.