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All Journal AdBispreneur EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Business Review and Case Studies
Yoka Mai Patria
Institut Ilmu Sosial Dan Manajemen STIAMI
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Implementasi Kebijakan Pembatasan Kegiatan Masyarakat Pada Ruang Publik Terbuka Dalam Penanggulangan Wabah Covid-19 Di DKI Jakarta Yoka Mai Patria
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 2 No. 1 (2021): November 2021
Publisher : CV ODIS

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Abstract

This research is a qualitative descriptive study using descriptive analysis by describing the implementation of community activity restriction policies (PKM) in DKI Jakarta. The results of this study indicate that there is an adaptation of the physical elements of public spaces in Jakarta, such as the addition of simple cleaning facilities to comply with health protocols. Based on observations and analysis, the adaptation that occurs does not have to be an adaptation of physical elements. However, it can also only be in the form of maintaining distance, the need for larger road spaces, choosing seats, or the purpose of using public spaces to increase immunity and health due to quarantine during the pandemic. This adaptation is supported by written regulations for the use of public spaces and must be obeyed by visitors.
Determinants of Green Purchasing Behavior : A Scoping Review Anita Maulina; Nur Fitri Rahmawati; Budiana Ruslan; Yoka Mai Patria
Business Review and Case Studies Vol. 3 No. 1 (2022): BRCS, Vol 3 No 1, April 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.1.55

Abstract

The purpose of writing this article is to provide an understanding of the theory applied to green purchasing behavior. This study uses the scoping review method of compiling articles using discourse identification from various sources of descriptive analysis in the reviews related to green purchasing behavior. This scoping review has 6 stages where the last stage is optional. Scoping reviews need to be carried out in a study, but due to the lack of references related to the preparation of scoping reviews, many researchers do not understand how to prepare a scoping review that can help finding research novelty and research positions. The results of this study indicate that most studies identify green purchasing behavior tend to be organic product not only through attitudes, subjective norms, and perceived behavior control, but several other determinants can be studied or re-examined to identify the determinants of green purchasing behavior. The Theory of Planned Behavior has become a grand theory in several articles related to green purchasing behavior. Keywords: scoping review, green behavior, green purchasing behavior, theory of planned behavior, consumer behavior
PRAKTEK MODEL PERILAKU NIAT BELI KONSUMEN RAMAH LINGKUNGAN DARI PERSPEKTIF TEORI PERILAKU TERENCANA Anita Maulina; Nur Fitri Rahmawati; Yoka Mai Patria
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 7, No 1 (2022): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v7i1.36239

Abstract

The phenomenon in this study is consumer behavior in purchasing environmentally friendly packaged food in Depok City. Depok was chosen as the research location because Depok is a buffer city for Jakarta. The purpose of the study is to determine the behavior of environmentally friendly consumers in small culinary-based businesses so that they can develop policies to overcome environmental problems by utilizing the local wisdom of Depok City. The approach used in this study is a quantitative approach using structural equation modeling. The population in this study is the consumer of culinary-based small businesses whose numbers cannot be known. Samples were taken as many as 120 consumers who were determined by the purposive sampling technique. The results of data analysis concluded that subjective norms have a strong and significant influence on the purchase intention of environmentally friendly packaged food. In addition, the variables of attitude, subjective norm, and perceived behavioral control have an effect of 78% on the intention to buy environmentally friendly packaged food in Depok City. The subjective norm variable has the strongest and most significant influence on the intention to buy food in environmentally friendly packaging in Depok City. It is hoped that the written suggestions can provide input to the Depok city government to make Depok a Zero Waste city.Fenomena masalah dalam penelitian ini yaitu perilaku konsumen dalam niat beli makanan berkemasan ramah lingkungan di Kota Depok. Tujuan penelitian yaitu untuk mengetahui perilaku konsumen ramah lingkungan pada usaha kecil berbasis kuliner sehingga dapat mengembangkan kebijakan untuk mengatasi permasalahan lingkungan. Pendekatan yang digunakan pada penelitian ini yaitu pendekatan kuantitatif dengan menggunakan structural equation modelling. Populasi pada penelitian ini yaitu konsumen usaha kecil berbasis kuliner yang tidak dapat diketahui jumlahnya. Sampel diambil sebanyak 120 konsumen yang ditentukan dengan teknik purposive sampling. Hasil analisis data menyimpulkan bahwa subjective norm memiliki pengaruh yang kuat dan signifikan terhadap niat beli makanan berkemasan ramah lingkungan. Selain itu variabel attitude, subjective norm dan perceived behavioral control berpengaruh sebesar 78% terhadap niat beli makanan berkemasan ramah lingkungan di Kota Depok. Variabel subjective norm memiliki pengaruh yang paling kuat dan signifikan terhadakanp niat beli makanan dalam kemasan ramah lingkungan di Kota Depok. Diharapkan saran yang ditulis dapat memberikan masukan kepada pemerintah kota Depok untuk menjadikan kota Depok sebagai kota yang Zero Waste.
Co-Authors Anita Maulina Nur Fitri Rahmawati Ruslan, Budiana