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All Journal JIP (Jurnal Industri dan Perkotaan) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial AdBispreneur Journal of Indonesian Tourism, Hospitality and Recreation Majalah Ilmiah Bijak Business Review and Case Studies Ilomata International Journal of Social Science Jurnal Ilmiah Manajemen dan Kewirausahaan Abiwara : Jurnal Vokasi Administrasi Bisnis METAL : Jurnal Sistem Mekanik dan Termal Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah Manajemen Dan Kewirausahaan

Ruslan, Budiana

Sekolah Tinggi Ilmu Administrasi Bagasasi

Author-ID : 3008571

Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Social Sciences Transportation Other

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ANALISIS PENGUNAAN WHATSAPP BUSINESS UNTUK MENINGKATKAN PERJUALAN DAN KEDEKATAN DENGAN PELANGGAN DI PT SAUNG ANGKLUNG UDJO Chandra Hendriyani; Selvia Putri Dwianti; Tetty Herawaty; Budiana Ruslan
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 5, No 2 (2020): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v5i2.29171

The use of communication platforms is beneficial for companies, one of which is the use of mobile-based applications, namely the WhatsApp Business application, to meet market demands that require easy access to information directly and quickly. The purpose of this study was to determine the increase in sales at PT Saung Angklung Ujdo after using WhatsApp Business in the implementation of the sales process. The research method used is a qualitative method with a descriptive approach. Data collection techniques are carried out by observation, interviews with the Digital Strategy Manager, and literature study of books, journals, and documents related to research discussions. The results show that there is a match between theory and practice in the sales process with the use of the WhatsApp Business application and an increase in sales after the use of the WhatsApp Business application by PT Saung Angklung Udjo. Penggunaan platform komunikasi sangat membantu perusahaan salah satunya adalah penggunaan aplikasi berbasis mobile yaitu aplikasi WhatsApp Business untuk memenuhi tuntutan pasar yang membutuhkan kemudahan akses informasi secara langsung dan cepat. Tujuan dari penelitian ini adalah untuk mengetahui peningkatan penjualan pada PT Saung Angklung Ujdo setelah menggunakan WhatsApp Business dalam pelaksanaan proses penjualannya. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data dilakukan dengan observasi, wawancara dengan Manajer Strategi Digital, dan studi pustaka terhadap buku, jurnal, dan dokumen yang berkaitan dengan pembahasan penelitian. Hasil penelitian menunjukkan bahwa terdapat kesesuaian antara teori dan praktek dalam proses penjualan dengan penggunaan aplikasi WhatsApp Business dan peningkatan penjualan setelah penggunaan aplikasi WhatsApp Business yang dilakukan oleh PT Saung Angklung Udjo.

Excellent Services by Frontliner Best Corporate Banking Indira Diah Pitaloka; Chandra Hendriyani; Budiana Ruslan
JIP ( Jurnal Industri dan Perkotaan ) Vol 17, No 2 (2021)
Publisher : Pusat Studi Industri dan Perkotaan (PSIP) Universitas Riau

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Tight competition in the banking world requires every bank to be able to provide maximum service to each of its customers. To fulfill this, every bank strives to provide excellent service to each of its customers, Bank BRI is no exception. Bank BRI has Smart Service which is a guideline for excellent service, to overcome things that occur, especially frontliners who directly deal with customers.This study uses a phenomenological method with a qualitative approach where the subject in this study is BRI Bank and the object is customer service. This study aims to provide a detailed explanation of the implementation of Service Excellence. So that it can show the best corporate banking service.Based on the results of the study, it was found that the Smart Service from Bank BRI has met the criteria of excellent service (Barata, 2003 & Arasli et al, 2005) so that Smart Service from Bank BRI is a form of Best Corporate Banking from Bank BRI.

Kredibilitas Influencer Dalam Mempromosikan Produk MakeOver Cosmetics Di Kalangan Mahasiswa Avirley Nursyafa Baluci; Irdan Fattur Mi’raj; Abiyasa Dwi Putra; Budiana Ruslan
JIP ( Jurnal Industri dan Perkotaan ) Vol 17, No 1 (2021)
Publisher : Pusat Studi Industri dan Perkotaan (PSIP) Universitas Riau

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Abstract: The credibility of social media-based influencers has become an important factor in consumer decision making. The study aimed of this study was to see how the influencers' credibility in MakeOver Cosmetics products among students was. The research sample was taken as many as 91 student respondents from the Faculty of Communication Sciences, Islamic University of Bandung. The research method used in this study is an explanation that serves to impact the influencer credibility (IC) felt by consumers, using a credibility model of the dimensions of Attractiveness, Expertise, and Trustworthiness. The software used to measure the constructed model in SmartPLS 3.3.2. The results showed that the Composite Reliability on the credibility of the influencers was 0.943 accepted. R. Square in the influencer's credibility to the dimensions studied is attractiveness is 0.737, and Expertise is 0.886 and Trustworthiness is 0.804. So, this dimension can be said that the influencer's credibility is significant. While the Average Variance Extracted (AVE) given by the credibility of the influencer is 0.548 a statement that the construct is accepted. The development of research on the credibility of influencers still has much to be researched in the future.

Determinants of Green Purchasing Behavior : A Scoping Review Anita Maulina; Nur Fitri Rahmawati; Budiana Ruslan; Yoka Mai Patria
Business Review and Case Studies Vol. 3 No. 1 (2022): BRCS, Vol 3 No 1, April 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.1.55

The purpose of writing this article is to provide an understanding of the theory applied to green purchasing behavior. This study uses the scoping review method of compiling articles using discourse identification from various sources of descriptive analysis in the reviews related to green purchasing behavior. This scoping review has 6 stages where the last stage is optional. Scoping reviews need to be carried out in a study, but due to the lack of references related to the preparation of scoping reviews, many researchers do not understand how to prepare a scoping review that can help finding research novelty and research positions. The results of this study indicate that most studies identify green purchasing behavior tend to be organic product not only through attitudes, subjective norms, and perceived behavior control, but several other determinants can be studied or re-examined to identify the determinants of green purchasing behavior. The Theory of Planned Behavior has become a grand theory in several articles related to green purchasing behavior. Keywords: scoping review, green behavior, green purchasing behavior, theory of planned behavior, consumer behavior

Perancangan dan Perencanaan Mesin Pemipih Emping Jagung Skala Industri Gilang Gerry Garnida; Rudy Yuni Widiatmoko; Syahrul Ariq Ismail; Donny Firli Ardiawan; Nuha Desi Anggraeni; Budiana Ruslan
METAL: Jurnal Sistem Mekanik dan Termal Vol 4, No 2 (2020): Jurnal Sistem Mekanik dan Termal (METAL)
Publisher : Department of Mechanical Engineering, Universitas Andalas

UKM XYZ is a corn chips processing business that still uses the traditional method which requires a lot of time and effort. From this problem, the idea emerged to design a corn chip flattening machine which aims to speed up production time and reduce the energy spent processing corn chips. The research stage consisted of the problem identification stage, the goal-setting stage, the drafting stage, and the planning stage. The EOQ Economic Order Quantity method is used to determine the forecast for raw material requirements, the forecasting result is 11.7408 kg. The corn sheller machine is designed to have a capacity of 80 kg/hour, using a 120-watt electric motor, which is connected using a pulley and a belt to 2 axles with a diameter of 30 mm with a length of 620 mm and 570 mm in order to meet the needs of UKM XYZ. On the shaft, a gear is attached to cause rotation of the 2 axles in opposite directions. The piping uses 2 rollers with a diameter of 100 mm and a length of 400 mm. Component materials that have contact with corn use AISI 304 material because this material has high tensile strength and is categorized as a standard material for processing food.

Corporate Governance and Principal-Agent Theory: a Critical Review Elang Muhammad Rafly Ramadhan; Miryam B Lilian Wijaya; Budiana Ruslan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2108

This study aims to determine corporate governance (CG) with principal-agent theory (PAT). Using a critical review, several theories were found related to CG and PAT research. The procedure used is to discuss the theoretical aspects, methods, and research results. It was found that CG using PAT has great potential to be widely developed measures the extent to which the research constructs incentives, disciplines, ethics and feminist perspectives, property rights, company performance, executive remuneration, securitization, ownership systems, Small and Medium Enterprises (SMEs), conjunction legal systems, State-Owned Enterprises (BUMN), hospitals public, compensation, environmental protection, not-for-profit organizations, and CG systems.

The Influence of Perceived Price on Revisit Intention through Social Influence for Adaptive Reuse Building in the Old City of Jakarta Anita Maulina; Rita Budiarti; Budiana Ruslan; Nur Fitri Rahmawati
Ilomata International Journal of Social Science Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

Kota Tua, also known as old Batavia (Old Batavia) was inaugurated as a cultural heritage site by the governor of Jakarta, Ali Sadikin, in 1972. In order to improve Jakarta's Old City area, the government is currently strengthening the revitalization and adaptive reuse process as a goal in increasing long-term investment, as a tourism area for the tourism sector, and as a promotion of cultural diversity while maintaining the character and value of the historical value of the Old City area. The type of research used in this study is a type of descriptive research with quantitative approach method. Which method of data collection in the form of observation, distribution of questionnaires, and literature study. The population in this study is visitors to the Old City area of Jakarta and the sample size of 261 respondents. The sampling technique used is purposive sampling, that is, those who have ever visited the Old City area of Jakarta. The results showed that perceived price has a positive influence on social influence, social influence has a positive influence on revisit intention, perceived price has a positive influence on revisit intention, and social influence is also a mediation between perceived price and revisit intention.

PENGARUH PERTUMBUHAN EKONOMI TERHADAP EMISI CO2 DI INDONESIA Kharisma Khalida Arifin; Budiana Ruslan; Elang Muhammad Rafly Ramadhan
JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Vol 17 No 1 (2023): APRIL 2023
Publisher : Economic Education, University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jpe.v17i1.39072

Penelitian ini bertujuan untuk mengkaji pengaruh pertumbuhan ekonomi per kapita terhadap emisi karbon dioksida (CO2) per kapita di Indonesia. Pendekatan penelitian yang digunakan adalah kuantitatif dan metode empirical evidence dengan teknik analisis regresi ordinary least square (OLS). Pengumpulan data secara sekunder diolah berdasarkan data World Development Indicator (WDI) selama periode tahun 1990 -2020 khusus negara Indonesia. Hasil penelitian menunjukan pertumbuhan ekonomi per kapita berpengaruh signifikan dan positif terhadap emisi CO2 per kapita. Emisi CO2 menyumbang sebesar 39.77% terhadap kerusakan lingkungan yang disebabkan oleh pertumbuhan ekonomi. Uji asumsi klasik menunjukan nilai probabilitas pada uji normalitas sebesar 0.452051 dan Uji statistika selama periode 1990-2020 dengan nilai rata-rata tertinggi yang dihasilkan pada variabel pertumbuhan ekonomi sebesar 3.2 sedangkan nilai rata-rata terendah berada di angka 0.048333 pada variabel emisi CO2. Kontribusi penelitian menunjukan bahwa terjadi intersep ketika determinan kofisien sebesar 0.020639 dengan kurva EKC sehingga diperlukan energi rendah emisi agar dapat mendorong mitigasi perubahan iklim dari peningkatan GDP perkapita. Penting untuk mempertimbangkan dimensi spasial bagi penelitian dimasa yang akan datang

Analisis Strategi Branding Menggunakan Ansoff Matrik Dalam Menarik Minat Calon Mahasiswa Baru Universitas Katolik Parahyangan Imelda, Melvi; Hendriyani, Chandra; Ruslan, Budiana
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol 1 No 1 (2022): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

This study aims to explore the branding strategy carried out by public relations at Parahyangan Catholic University. To attract prospective students private universities, they use various methods, including by carrying out intensive marketing strategies and promoting the identity of the university so that it is better known to the public. By using a qualitative approach through phenomenological methods, data collection was carried out by literature studies, observations and interviews. The research data analysis technique uses Ansoft Matrix analysis in a branding strategy to attract prospective new students. UNPAR provides the latest marketing product innovations with accreditation competitiveness from grade A to Superior, from Superior to International standards so that prospective students are interested in registering. Keywords: Branding Strategy, Ansoff Matrix Analysis, Interests, Marketing

Pengaruh Harga yang Dirasakan Terhadap Minat Kunjungan Berulang Melalui Nilai yang Dirasakan Pada Bangunan Berkonsep Penggunaan Kembali di Kawasan Kota Tua Jakarta Maulina, Anita; Waskito, Rayhan Altair; Ruslan, Budiana
Journal of Indonesian Tourism, Hospitality and Recreation Vol 5, No 2 (2022): Journal of Indonesian Tourism, Hospitality and Recreation (October Edition)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v5i2.48313

A b s t r a c tThe aim of this study is to analyze the effect of perceived price revisit intention through the perceived value of adaptive reuse concept buildings in Kota Tua Jakarta. The research method used is descriptive analysis with a quantitative approach and the data collection is carried out through questionnaires to 261 respondents. The questionnaires obtained will be processed using the Structural Equation Modeling (SEM) method with the SmartPLS application. The results of the study show that perceived price have a positive and significant effect revisit intention through the perceived value of adaptive reuse concept buildings in Kota Tua Jakarta. Perceived price has an additional impact on perceived value to increase interest in revisit intention. Tourists feel the price earned makes the perceived value more useful. Perceived value is an exchange rate between all the benefits and costs that must be incurred to travel. Perceived value can be increased by adding price perception value to tourists in the form of positive experiences, knowledge and characteristics of buildings in the Kota Tua of Jakarta. This research also provides an understanding of the variables that influence revisit intention to Kota Tua Jakarta and helps the government and managers of Kota Tua Jakarta to formulate policies for tourist destinations in Kota Tua Jakarta in the future.A b s t r a kTujuan penelitian ini untuk menganalisis pengaruh harga yang dirasakan terhadap minat kunjungan berulang melalui nilai yang dirasakan pada bangunan berkonsep adaptive reuse di Kawasan Kota Tua Jakarta. Metode penelitian yang digunakan adalah metode analisis deskriptif dengan pendekatan kuantitatif serta pengumpulan data melalui penyebaran kuisioner pada 261 responden. Kuisioner yang diperoleh diproses melalui metode Structural Equation Modelling (SEM) dengan bantuan aplikasi SmartPLS. Hasil penelitian menunjukan bahwa harga yang dirasakan berpengaruh secara positif dan signifikan terhadap minat kunjungan berulang melalui nilai yang dirasakan pada gedung berkonsep adaptive reuse di Kawasan Kota Tua Jakarta. Harga yang dirasakan memberikan dampak tambahan terhadap nilai yang dirasakan untuk meningkatkan minat kunjungan berulang. Wisatawan merasakan harga yang diperoleh membuat nilai yang dirasakan semakin bermanfaat. Nilai yang dirasakan merupakan sebuah nilai tukar antara semua manfaat dan biaya yang harus dikeluarkan untuk melakukan wisata. Nilai yang dirasakan dapat ditingkatkan dengan menambah nilai harga yang dirasakan kepada para wisatawan berupa pengalaman positif, pengetahuan dan ciri khas gedung yang ada di Kawasan Kota Tua Jakarta. Penelitian ini juga memberikan pemahaman tentang variabel yang mempengaruhi minat wisatawan untuk melakukan kunjungan ke Kota Tua Jakarta serta membantu pemerintah dan pengelola Kota Tua Jakarta untuk merumuskan kebijakan destinasi wisata Kawasan Kota Tua Jakarta dimasa mendatang.

Co-Authors Abiyasa Dwi Putra Agus Taryana Anggraeni, Nuha Desi Anita Maulina Avirley Nursyafa Baluci Chandra Hendriyani Chandra Hendriyani Chandra Hendriyani, Chandra Danang Nugroho, Danang Donny Firli Ardiawan Ekasari, Retno Elang Muhammad Rafly Ramadhan Elang Muhammad Rafly Ramadhan Erna Maulina Gilang Gerry Garnida Imelda, Melvi Indira Diah Pitaloka Irdan Fattur Mi’raj Kharisma Khalida Arifin Miryam B Lilian Wijaya Nur Fitri Rahmawati Rachmat Fauzan, Tribowo Ria Arifianti Rita Budiarti Rudy Yuni Widiatmoko Selvia Putri Dwianti Syahrul Ariq Ismail Tetty Herawaty Waskito, Rayhan Altair Yoka Mai Patria Zain, Ratna Ningrum Wulandani

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