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All Journal Pasundan International of Community Services Journal (PICS-J)
Mochamad Iqbal
Communication Sciences Department, FISIP Universitas Pasundan
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Materials Science & Nanotechnology

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DEVELOPMENT OF TOURISM BUSINESS POTENTIAL THROUGH THE USE OF SMARTPHONES IN MARKET TOURISM WARNASARI VILLAGE DISTRICT OF BANDUNG Yogi Muhamad Yusuf; Charisma Asri Fitrananda; Mochamad Iqbal; Vikry Abdullah Rahiem
Pasundan International of Community Services Journal (PICS-J) Vol 2 No 1 (2020): Volume 2 Number 01 June 2020
Publisher : LPM Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/pics.v2i1.2798

Abstract

This service aims to provide socialization on the use of smartphones as a means of promotion in the tourism potential of Warnasari Village tourism business operators, PangalenganDistrict, Bandung Regency. The tourism businesses managed by tourism businesses and Youth Organization in Warnasari Village are Situ Cileunca, Rafting, Cukul Sunrise Point and AgroTourism. Business operators have developed several types of tourism potential in the Warnasari Village with a target market for the lower middle class. But because of the growing demand from consumers in terms of the tourism sector, the target market wants to be changed to the upper middle class. The problem that is owned by partners is the lack of ability in terms of the use of smartphones such as photo editing, video editing and the use of social media. Community service activities using a contextual approach that is providing theoretical material first and followed by workshops directly editing photos and videos using a smartphone and uploading his work produced by partners. Then proceed with the method of briefing photo and video editing techniques, and the use of social media in marketing tourism potential in Pangalengan.
Co-Authors Fitranandan, Charisma Asri Vikry Abdullah Rahiem Yogi Muhamad Yusuf