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All Journal KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Pasundan International of Community Services Journal (PICS-J) Jurnal Komunikasi Global ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat
Vikry Abdullah Rahiem
Universitas Pasundan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

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DEVELOPMENT OF TOURISM BUSINESS POTENTIAL THROUGH THE USE OF SMARTPHONES IN MARKET TOURISM WARNASARI VILLAGE DISTRICT OF BANDUNG Yogi Muhamad Yusuf; Charisma Asri Fitrananda; Mochamad Iqbal; Vikry Abdullah Rahiem
Pasundan International of Community Services Journal (PICS-J) Vol 2 No 1 (2020): Volume 2 Number 01 June 2020
Publisher : LPM Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/pics.v2i1.2798

Abstract

This service aims to provide socialization on the use of smartphones as a means of promotion in the tourism potential of Warnasari Village tourism business operators, PangalenganDistrict, Bandung Regency. The tourism businesses managed by tourism businesses and Youth Organization in Warnasari Village are Situ Cileunca, Rafting, Cukul Sunrise Point and AgroTourism. Business operators have developed several types of tourism potential in the Warnasari Village with a target market for the lower middle class. But because of the growing demand from consumers in terms of the tourism sector, the target market wants to be changed to the upper middle class. The problem that is owned by partners is the lack of ability in terms of the use of smartphones such as photo editing, video editing and the use of social media. Community service activities using a contextual approach that is providing theoretical material first and followed by workshops directly editing photos and videos using a smartphone and uploading his work produced by partners. Then proceed with the method of briefing photo and video editing techniques, and the use of social media in marketing tourism potential in Pangalengan.
Pengembangan Pemasaran Online Untuk Pelaku Usaha di Desa Warnasari, Kecamatan Pangalengan, Kabupaten Bandung Yulia Segarwati; Charisma Asri Fitrananda; Mochamad Iqbal; Vikry Abdullah Rahiem
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 2 No. 2 (2020)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v2i2.2066

Abstract

Pengabdian ini bertujuan untuk memberikan sosialisasi pemanfaatan media online sebagai sarana pemasaran hasil produksi anggota Karang Taruna Desa Warnasari, Kecamatan Pangalengan, Kabupaten Bandung dengan harapan dapat memperluas area pemasaran yang akan memberikan imbas terhadap peningkatan omset. Adapun masalah yang dimiliki oleh mitra adalah kurangnya kemampuan serta pengelolaan manajemen usaha mitra masih terbatas, terutama dalam memperkenalkan produk unggulannya ke khalayak sasaran pasar mereka yang lebih luas lagi melalui kegiatan promosi yang tepat sasaran baik secara offline maupun online Kegiatan ini menggunakan metode pendekatan kontektual yaitu memberikan materi teori terlebih dahulu dan dilanjutkan dengan workshop langsung mengunggah produk-produk yang dihasilkan oleh anggota Karang Taruna yang merupakan pelaku usaha. Lalu dilanjutkan dengan metode pengarahan teknik pemasaran online dan pendampingan usaha. Metode ini langsung dipraktikkan oleh instruktur dengan mitra agar mitra dapat langsung memahami aplikasi-aplikasi marketplace dan pendampingan dalam pengembangan pengetahuan dan kemampuan untuk mengakses marketplace secara online, serta memfasilitasi kegiatan promosi melalui media online (e- commerce dan social media). Hasil pelatihan menunjukkan bahwa peserta pengabdian sangat tertarik mengikuti pelatihan- pelatihan semacam ini karena sangat merasa terbantu dalam memanfaatkan media online sebagai sarana pemasaran hasil produksi yang sudah berkembang pesat dewasa ini. Adanya optimalisasi kinerja melalui peningkatan daya kreativitas dan inovasi SDM, yaitu melalui pemahaman konsep startegi pemasaran, terutama melalui kemampuan pemasaran online, sehingga mitra mampu memperkenalkan produk usaha lebih luas lagi dan menciptakan sebuah destination branding melalui media online.
Representasi Busana Muslim Pemuda Hijrah di Channel Youtube Shift Media Yogi Muhamad Yusuf; Vikry Abdullah Rahiem; Wawan Wartono; Charisma Asri Fitrananda
Jurnal Komunikasi Global Vol 10, No 2 (2021)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (484.494 KB) | DOI: 10.24815/jkg.v10i2.23093

Abstract

Busana secara simbolik merupakan bentuk komunikasi nonverbal yang dapat mengikat suatu komunitas. Pemuda hijrah dalam komunitas Shift di Y outube berusaha menyajikan keberagaman busana dan citra simbolis dalam video-video dakwah yang menampilkan Ustaz Hanan Attaki. Penelitian ini bertujuan untuk mengetahui bagaimana representasi busana muslim yang ditampilkan oleh Pemuda Hijrah di Channel Youtube Shift Media dalam rangka menarik perhatian generasi milenial. Metode penelitian yang digunakan adalah studi etnografi virtual, dengan pendekatan kualitatif yang bersifat deskriptif dan menggunakan teori interaksi simbolik. Hasil penelitian menunjukkan representasi busana muslim yang ditampilkan dalam video komunikasi dakwah Pemuda Hijrah di Channel Youtube Shift Media bertujuan untuk melakukan pembauran dengan jamaah anak muda. Dengan menentukan segmentasi khalayak, kreator Channel Youtube Shift Media mencoba untuk menggeser busana muslim menjadi busana kasual yang lebih dekat dengan milenial saat mendatangi kegiatan kajian dakwah. Proses kontruksi makna denotatif busana muslim ditandai oleh Ustaz Hanan Attaki yang kerap tampil dengan menggunakan kemeja, kaos atau sweater dan penutup kepala model reggae (topi kupluk).Symbolically, clothing is a form of nonverbal communication that can bind a community. Pemuda Hijrah in the Shift community on Youtube tries to present various clothing and symbolic images in da'wah videos featuring Ustaz Hanan Attaki. This study aims to find out how Pemuda Hijrah displays the representation of Muslim clothing on the Shift Media Youtube Channel to attract the attention of millennial generation. The research method used is a virtual ethnographic study, with a qualitative descriptive approach and using symbolic interaction theory. The results of the study show that the representation of Muslim clothing displayed in the communication video of Pemuda Hijrah propaganda on the Shift Media Youtube Channel aims to mingle with young congregations. By determining the segmentation of the audience, the creators of Channel Youtube Shift Media are trying to Shift Muslim clothing into casual clothing that is more suited to millennials when they come to da’wah activities. The process of constructing the denotative meaning of Muslim clothing was marked by Ustaz Hanan Attaki, who often appeared wearing a shirt, t-shirt or sweater and a reggae-style head covering.
PELATIHAN COPYWRITING DAN DIGITAL MARKETING PADA PELAKU UMKM SENTRA USAHA DI KELURAHAN BUAH BATU KOTA BANDUNG Yogi Muhammad Yusuf; Vikry Abdullah Rahiem; Charisma Asri Fitrananda
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2022): (Oktober 2022)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v5i2.1568

Abstract

Micro, Small and Medium Enterprises or commonly called UMKM are business activities or businesses run by individuals, households or small business entities. Based on a Bank Indonesia survey, 87.5 percent of UMKM were affected by the Covid-19 pandemic. Of this amount, around 93.2 percent of them were negatively affected on the sales side. With this background, the team conducted copywriting training and training related to digital marketing at one of the UMKM Business Centers in Bojongsoang District, Buah Batu Village, Bandung City. This service is carried out to increase sales by utilizing digital platforms. The ability to write in the media market place is very important to create a brand awareness effect on potential consumers. The problem is that partners have not been able to create captions, taglines, descriptions for products that will be stored in the marketplace storefront. In addition, related to digital marketing planning, the service team brought students to provide material according to what was learned in lectures. This service activity uses a contextual approach method, namely providing theoretical material first and followed by guidance and assistance to partners in making copywriting and digital marketing planning techniques. Then proceed with the facilitation method in creating content that can be uploaded directly on the marketplace or on their social media
Co-Authors Fitranandan, Charisma Asri Mochamad Iqbal Mochamad Iqbal Wartono, Wawan Yogi Muhamad Yusuf Yogi Muhamad Yusuf Yulia Segarwati Yusuf, Yogi Muhammad