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All Journal REMITTANCE: JURNAL AKUNTANSI KEUANGAN DAN PERBANKAN SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT
Rosalina Ayudia
Institut Teknologi dan Bisnis (ITB) Swadharma
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Other

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STRATEGI PEMASARAN PRODUK TABUNGAN BRITAMA PADA PT. BANK RAKYAT INDONESIA (PERSERO) TBK KANTOR CABANG BINTARO Indri Damayanti; Rosalina Ayudia; Erman Sutandar
REMITTANCE: JURNAL AKUNTANSI KEUANGAN DAN PERBANKAN Vol 2, No 2 (2021): REMITTANCE DESEMBER 2021
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/remittance.vol2no2.168

Abstract

Marketing is an institutional activity as a process for creating, communicating, delivering, and exchanging products or services that have value for customers, clients, partners, and society at large. The purpose of the study was to examine the right strategy in marketing the Britama savings product at PT. BRI (Persero) Tbk Bintaro Branch Office. This research is qualitative research with field study method and literature study. The results of the research are strategies that can be carried out to increase sales of Britama savings products, namely by using Personal Selling, Advertising, Publicity, Sales Promotion, Mass Selling, Merchant Cooperation Program Expansion, and Sponsorship & Exhibition strategies. The reason for combining these strategies is because BritAma's savings position is in the product life cycle, which is in the introduction stage
SOSIALISASI DAN PELAYANAN PEMBERIAN VAKSIN COVID-19 DOSIS 1, 2 DAN BOOSTER UNTUK DEWASA DAN LANSIA Teddy Rochendi; Ahmad Fitriansyah; Hadi Purwanto; Evi Okli Lailani; Rosalina Ayudia
SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 1, No 02 (2023): SWADIMAS EDISI JULI 2023
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/swadimas.vol1no02.374

Abstract

The distribution of the Covid-19 vaccine, both primary and booster doses, is intended to provide artificial immunity against the virus that causes Covid-19, reduce the severity of the Covid-19 virus infection and simultaneously create herd immunity. The purpose of implementing this Community Service activity is to assist the role of the Indonesian government in reducing the impact of the Covid-19 pandemic and breaking the chain of transmission of Covid-19 in Indonesia through the provision of Covid-19 vaccine services. The activity was carried out in collaboration with partners from the Kepolisian Sektor Pamulang which provided health workers and vaccines. The object of this vaccination activity is employees and residents around the Swadharma Pondok Cabe Institute of Technology and Business campus environment, namely 104 persons.Pemberian vaksin Covid-19 baik dosis primer maupun booster pada dasarnya dimaksudkan untuk memberikan kekebalan buatan terhadap virus penyebab Covid-19, mengurangi keparahan akibat infeksi virus Covid-19 dan sekaligus menciptakan herd immunity. Tujuan pelaksanaan kegiatan pengabdian kepada masyarakat ini adalah membantu peran pemerintah Indonesia dalam mengurangi dampak pandemi Covid19 serta memutus mata rantai penyebaran Covid-19 di Indonesia melalui kegiatan pelayanan pemberian vaksin Covid-19. Kegiatan dilaksanakan melalui kerjasama dengan mitra kegiatan dari Kepolisian Sektor Pamulang yang menyediakan tenaga kesehatan dan vaksin. Sasaran kegiatan vaksinasi ini adalah para karyawan dan warga di sekitar lingkungan kampus Institut Teknologi Dan Bisnis Swadharma Pondok Cabe yaitu sebanyak 104 orang 
Co-Authors Erman Sutandar Evi Okli Lailani Fitriansyah, Ahmad Hadi Purwanto Indri Damayanti Teddy Rochendi