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All Journal Prosodi: Jurnal Ilmu Bahasa dan Sastra Kawalu: Journal of Local Culture Martabe : Jurnal Pengabdian Kepada Masyarakat Darmabakti Cendekia: Journal of Community Service and Engagements Jurnal Layanan Masyarakat (Journal of Public Service) Journal of Innovation Research and Knowledge Abdisembrani: Jurnal Pengabdian Masyarakat
Endriastuti, Annysa
D3 Bahasa Inggris, Departemen Bisnis, Fakultas Vokasi, Universitas Airlangga
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of Innovation Research and Knowledge

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MODEL ENGLISH FOR SPECIFIC PURPOSES DALAM ENGLISH BUSINESS COMMUNICATION: UPAYA GOING GLOBAL BAGI UMKM KOTA SURABAYA Annysa Endriastuti; Maurisia Putri Permatasari
Journal of Innovation Research and Knowledge Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i9.9704

Abstract

This research examines the use of English, particularly English for Specific Purposes, in Business Communication among Micro, Small, and Medium Enterprises (MSMEs). It focuses on how these businesses improve their communication skills in international contexts, highlighting linguistic, sociolinguistic, and pragmatic aspects of communication competence. Using a descriptive qualitative method, the study employed participatory observation and interviews to assess how MSMEs interact with international partners. The findings reveal the need for English language training that emphasizes interactive and practical communication skills, essential for enhancing MSMEs' competitiveness in the global market. Ultimately, the research underscores the importance of tailored English training to foster effective communication in real-world business situations.
Co-Authors Celya Intan Kharisma Putri Eko Kusumo Eko Kusumo Intan Kharisma Putri, Celya Kirana, Angkita Wasito Lutfi Ashar Mauludin Maurisia Putri Permatasari Maya Ardianti, Triubaida Prassetyo, Sidarta Sidarta Prassetyo Sidarta Prassetyo Triubaida Maya Ardianti Wasito Kirana, Angkita