Garuda - Garba Rujukan Digital

Strategi Pengembangan Jeruk Manis Di Kecamatan Siompu Kabupaten Buton Selatan Suriadi Suriadi; Rabiyatul Jasiyah; La Kasman
Media Agribisnis Vol 5 No 2 (2021): November
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/agribisnis.v5i2.1680

Penelitian ini bertujuan untuk mengetahui strategi pengembangan jeruk manis di Desa Waindawula Kecamatan Siompu Kabupaten Buton Selatan. Sampel dalam penelitian ini adalah seluruh petani jeruk manis sebanyak 20 orang. Metode analisis data menggunakan analisi matriks Strength, Weakness, Opportunities, dan Threat. Hasil penelitian menunjukan bahwa strategi yang baik berada pada kuadran I menandakan keadaan yang sangat bermanfaat mempunyai peluang dan kekuatan untuk mendukung metode perkembangan yang agresif (cenderung, kebutuhan) dan pada matriks SWOT menerapkan strategi S-O yaitu adanya kesediaan lahan yang masih luas sehingga petani dapat memperoleh produksi yang tinggi dengan meningkatkan budidaya jeruk manis, adanya SDM anggota keluarga sendiri agar dapat dimanfaatkan sebagai tenaga kerja untuk proses penjualan jeruk manis melalui media sosial, adanya pengetahuan dan keterampilan petani sehingga menghasilkan jeruk manis yang berkualitas, dan petani dapat mempromosikan hasil jeruk manis karena mempunyai cita rasa yang khas sehingga mampu dikenal oleh masyarakat secara umum. Kemudian hasil analisis data dalam matriks SWOT menerapkan strategi S-O yaitu dengan total skor 3.69. Adapun dalam matriks IFAS memiliki total skor kekuatan 1.97 dan total skor kelemahan 0.5 sedangkan dalam matriks EFAS memiliki total skor peluang 1.72 dan total skor ancaman 0.56.

Marketing Strategy of Shredded Fish Cob Products of Bumdes Lagunci in Bahari Tiga Village Suriadi Suriadi; Rabiyatul Jasiyah; Nurdin P
Media Agribisnis Vol 6 No 1 (2022): Mei
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/agribisnis.v6i1.2504

This study aims to determine the internal and external factors that affect the marketing of Shredded Fish Tongkol BUMDES lagunci and internal and external analysis of the marketing strategy of Shredded Fish Tongkol BUMDES lagunci. The data used to find out the factors that influence the marketing of Shredded Cob Fish Products is to conduct an interview with a shredded cob fish maker BUMDES Lagunci. Meanwhile, the marketing strategy using SWOT analysis External factors of the household industry of the BUMDES Lagunci community in Bahari Tiga Village consist of; 1) shredded fish business opportunities that are supported a.) close to raw materials. b) the need for labor is always fulfilled. c) support from the government. d) easy credit access. e) ease of obtaining a business license. 2) the threat of shredded fish business is a) weather or climate change. b) competitors of similar ventures. c) shredded cob fish products are not yet known by the wider community. Marketing strategies used, namely 4P Produck Price Place and Promotion. The internal household factors of BUMDES Lagunci Bahari Tiga Village consist of; 1) the strength of the shredded fish business that is supported a) the existence of partnership cooperation. b) skilled labor. c) affordable product prices d) product excellence (taste and packaging) e) adequate facilities and infrastructure. 2) the weakness of the shredded fish business.

THE EFFECT OF PRODUCT BRANDING AND ONLINE PROMOTIONAL VIDEOS ON CONSUMER PURCHASING DECISIONS IN MSMES Gordius Ago; Rabiyatul Jasiyah; Suriadi Suriadi; Ivonne Ayesha; Henny Herawati
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

The impact of product branding and online promotional video on consumer purchase decisions in micro, small, and medium-sized enterprises (MSMEs) is an integral component of the company's marketing strategy for supporting operations and increasing sales. According to studies, MSMEs who use effective product branding and digital advertising have better sales levels than those that do not. Consequently, the goal of this study is to investigate the impact of product branding and online promotional video on SME consumers' purchase decisions. The research strategy is quantitative and employs a questionnaire with a random sample of 10 MSME respondents. The results indicated that the variables of product branding (X1) and online promotional video (X2) had a substantial impact on the purchasing decisions of MSMEs with a reliability coefficient more than or equal to 0.70, therefore it is considered reliable.

The Influence of Organizational Culture, Work Environment and Work Discipline on Job Satisfaction of Teachers at Boarding School Suriadi Suriadi; M. Rafid; Zulkifli Zulkifli; Abdurohim Abdurohim; Damirah Damirah
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2544

The purpose of this study is to determine how organizational tradition, work environment, and work behavior effect trainer activity delight. This study employs quantitative methodologies and makes use of strategies for gathering facts from the distribution of questionnaires and library records. 74 teachers made up the study's sample. The analytical method used has been multiple linear regression. Using the data analysis tool SPSS 20.0. With a sig F value of 0.000 < alpha 0.05 and an f-count value of 10.821 > f-table of 2.160, the findings of this study show that organizational culture, work discipline, and work environment all have an impact on teacher job satisfaction. With a sig t value of 0.003 < alpha 0.05 and a t-count value of 3.031 > 1.993 in t-table, the results of the t test demonstrate a significant link between the work environment and teacher job satisfaction. Organizational culture strongly influences teacher job satisfaction, with a sig t value of 0.040 < alpha 0.05 and a t-count value of 2.092 > t-table 1.993. Work discipline has a considerable impact on teachers' job satisfaction, with a t-count of 2.234 > t-table of 1.993 and a sig t value of 0.029 < alpha of 0.05.

Pelatihan Gaya Komunikasi Pimpinan Terhadap Motivasi Kerja Karyawan Suriadi; Bekti Setiadi; Daniel Tulasi; Ira Nurmala
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2023): SABAJAYA: Jurnal Pengabdian kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pelatihan Gaya Komunikasi Pimpinan Terhadap Motivasi Kerja Karyawan bertujuan dapat menambah pengetahuan, kemampuan, keterampilan dan pengalaman para karyawan ataupun para anggota yang ada lembaga Mandiri misalnya dalam bagian administrasi karyawan bagin administrasi lebih semangat dalam bekerja disebabkan pengetahuan bertambah seihingga kendala yang dihadapi karyawan lebih sedikit. Metode yang diterapkan untuk mencapai tujuan program ini adalah edukasi komunikas [public speaking] supaya penyampain dapat maksimal maka proker ini bersifat luring dan menjadi sumber belajar yang dapat di terima secara luas oleh para leader yang ada dilembaga mitra serta kalangan masyarakt umum. Berdasarkan hasil pelatihan, diketahui bahwa gaya komunikasi ini juga digunakan oleh pimpinan mereka. Hal ini bisa dilihat dari beberapa poin sebagai berikut : Menumbuhkan sikap untuk bertindak. Cukup efektif bila digunakan dalam mengatasi persoalan yang bersifat kritis. Mengendalikan dan agresif

Analysis Of The Influence Of Financial Rewards, Motivation, Job Market On Career Intention As A Public Accountant Heru Sutapa; Dyah Palupiningtyas; Suriadi; Musran Munizu; Masradin
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1597

This study intends to examine the idea that financial incentives, labor market factors, and motivation affect students' interest in becoming public accountants. 100 students at one of private university in Indonesia were given questionnaires, which helped collect the study's data. The convenience sampling approach was used to choose the study's sample. Multiple linear regression techniques were used to examine the data using SPSS software. The findings of this study suggest that while labor market factors have a detrimental impact on accounting students' interest in becoming public accountants, motivation has a favorable affect on this desire. Although financial incentives encourage accounting students to choose a career as a public accountant.

Analysis Of The Influence Of Work Engagement And Psychological Capital On Organizational Citizenship Behavior Of Employees In Government-Owned Marine Logistics Company Suriadi; Eva Yuniarti Utami; H. M. Anwar; Yusuf Ronny Edward; Musran Munizu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1663

The purpose of this study is to determine whether psychological capital and work engagement have a substantial impact on organizational citizenship behavior. Employees from the marketing, human resources, and claims divisions made up the population in this study. 300 employees were employed as respondents for this study. In this investigation, sampling was done using accidental and non-probability approaches. The researcher performed confirmatory factor analysis (CFA) to evaluate the measuring device's construct validity. Multiple regression analysis methods were employed in this study. The automated SPSS program was utilized to compute regression in this investigation. According to the findings of the study, psychological capital (self-efficacy, optimism, hope, and resilience) and work engagement (vigor, devotion, and absorption) have a considerable impact on employees' organizational citizenship behavior. Five independent variables were shown to have a substantial impact on organizational citizenship behavior according to the findings of the minor hypothesis test, which examined the regression coefficient of the independent variable on the dependent variable. Self-efficacy, optimism, resilience, vigor, and absorption are the five independent variables. Hope and dedication are two more independent variables that do not significantly affect outcomes. All independent variables together have an overall influence of 45% on organizational citizenship behavior. Additionally, self-efficacy, optimism, hope, resilience, vigor, and absorption are the six independent factors that significantly influence the proportion of variation to organizational citizenship behavior.

Pengaruh Komunikasi Pemasaran, Harga dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Suriadi; Sulistyo Budi Utomo; Rendro Laksmono; Rudi Kurniawan; Loso Judijanto
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i1.1940

Penelitian ini menganalisis pengaruh komunikasi pemasaran, harga dan kualitas pelayanan terhadap kepuasan konsumen smartphone Samsung Galaxy. Populasi dalam penelitian ini adalah konsumen smartphone Samsung Galaxy. Penelitian ini menggunakan metode purposive sampling yaitu metode berdasarkan kriteria dengan jumlah sampel sebesar 100 responden. Model yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil penelitian secara parsial bahwa variabel komunikasi pemasaran, harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen smartphone Samsung Galaxy. Hasil uji simultan penelitian bahwa komunikasi pemasaran, harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen smartphone Samsung Galaxy. Hasil penelitian ini memperoleh hasil nilai R Square diperoleh dengan hasil sebesar 44,2%. Sisanya sebesar 55,8% dapat dijelaskan oleh variabel lain diluar penelitian ini misalnya Web E-Commerce, lokasi dan promosi dan lain-lain.

Measuring Work Productivity In Improving Employee Performance Based On Work Discipline Suriadi, Suriadi; Dharmawan, Donny; Nugroho, Budi Sulistiyo; Edward, Yusuf Ronny; Judijanto, Loso
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1327

The purpose of the study is to analyze the role of work discipline in improving employee performance with work productivity as an intervening variable at PT. Sejahtera Mandiri of Semarang. This study uses a quantitative method using a questionnaire to collect the necessary data. The research sample consisted of 98 people obtained through a census technique. The analysis used to process the data used the Structural Equation Model (SEM) through the Partial Least Square (PLS) approach with the help of the SmartPLS ver. 3.2.9 program. The results of this study indicate that work discipline and work productivity have a positive and significant effect on employee performance. Work discipline indirectly through work productivity as an intervening variable has a significant effect on employee performance

Measuring Work Productivity In Improving Employee Performance Based On Work Discipline Suriadi, Suriadi; Dharmawan, Donny; Nugroho, Budi Sulistiyo; Edward, Yusuf Ronny; Judijanto, Loso
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1327

The purpose of the study is to analyze the role of work discipline in improving employee performance with work productivity as an intervening variable at PT. Sejahtera Mandiri of Semarang. This study uses a quantitative method using a questionnaire to collect the necessary data. The research sample consisted of 98 people obtained through a census technique. The analysis used to process the data used the Structural Equation Model (SEM) through the Partial Least Square (PLS) approach with the help of the SmartPLS ver. 3.2.9 program. The results of this study indicate that work discipline and work productivity have a positive and significant effect on employee performance. Work discipline indirectly through work productivity as an intervening variable has a significant effect on employee performance

Title

Found 10 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 10 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 10 Documents
Search