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All Journal Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Ksatra: Jurnal Kajian Bahasa dan Sastra DEVICE Berajah Journal CLLiENT (CULTURE, LITERATURE, LINGUISTICS, ENGLISH TEACHING) Journal of Pragmatics Research SUBSERVE: Community Service and Empowerment Journal CEMARA: Jurnal Pengabdian Masyarakat Multidisiplin J-Shelves of Indragiri (JSI) Jurnal Salaka : Jurnal Bahasa, Sastra, dan Budaya Indonesia
puji - laksono
UNSIQ WONOSOBO
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Social Sciences Other

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The Digital and Multimodal Turn in Eid Greetings: Reconfiguring the Meaning of Text in the 2026 Digital Eid al-Fitr   Greeting Puji Laksono; Rochyani Lestiyanawati; Arif Widyantoro
Ksatra: Jurnal Kajian Bahasa dan Sastra Vol. 8 No. 1 (2026): Ksatra
Publisher : LPPM STKIP PGRI Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52217/26c04r97

Abstract

  This study aims to examine the implications of digital communication in expanding the definition of text from linguistic and cultural studies perspectives, focusing on Eid al-Fitr greetings in 2026 as the object of analysis. Traditionally, text has been understood as a linear linguistic structure centered on verbal elements. However, the rapid development of digital technology has transformed communication practices into multimodal forms that integrate various semiotic resources, including visuals, colour, typography, layout, audio, and animation. This study employs a qualitative approach using Multimodal Discourse Analysis (MDA) to investigate how meaning is constructed through the interaction of these semiotic modes in digital greeting messages. The findings reveal that text can no longer be confined to a purely verbal entity but must be understood as a complex and dynamic semiotic ensemble. Meaning is produced through the orchestration of multiple modes that function simultaneously and interdependently. Visual elements, such as religious symbols, colour schemes, and compositional design, play a dominant role in shaping audience interpretation and emotional engagement, often preceding verbal processing. Additionally, the study highlights the significant role of users within digital ecosystems as active producers (prosumers) who creatively combine semiotic resources to express religious identity, cultural values, and social relationships. Furthermore, digital Eid greetings function not only as religious expressions but also as social practices that maintain and strengthen interpersonal connections in virtual spaces. This transformation indicates a broader paradigm shift in communication, where texts become participatory, multimodal, and context-dependent. Consequently, this study contributes theoretically to the redefinition of text in the digital era and emphasizes the importance of multimodal approaches in analyzing contemporary communication practices.
INTERACTION OF TEXT, VISUALS, AND MODALITY IN CHATGPT AND JENNI AI ADVERTISEMENTS: A MULTIMODAL ANALYSIS Puji Laksono
J-Shelves of Indragiri (JSI) Vol 8 No 1 (2026): J-Shelves of Indragiri (JSI)
Publisher : Program Studi Pendidikan Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/jsi.v8i1.3610

Abstract

One change influenced by the development of Artificial Intelligence (AI) is the advertising strategy in online media. Generative AI platforms ChatGPT and Jenni AI have used multimodal advertising to create a technological identity, keep users interested, and build public perceptions of AI-driven productivity and creativity. This study aims to analyze the interaction of text, visual, and modality elements in ChatGPT and Jenni AI ads through a multimodal discourse analysis approach.  A qualitative descriptive method with a multimodal approach developed by Kress and van Leeuwen, focusing on representational, interactive, and compositional meaning, was used in this study. The research data used were ChatGPT digital ads and Jenni AI. The results showed that both ads utilized the complex interaction between verbal and visual elements to construct persuasive meanings. The difference is that ChatGPT ads tend to highlight futuristic innovations, universal accessibility, and technological sophistication through minimalist visual design and inclusive text strategies.In contrast, Jenni AI's ads emphasize academic productivity, writing assistance, and efficiency through formal visuals and instructional linguistic features. In addition, elements of modalities such as color composition, typography, direction of view, and interface visualization contribute greatly to building audience engagement and ideological representation. This research shows that multimodal resources are not only used as a tool of persuasion but also as an ideological mechanism that shapes the public's understanding of AI technology in contemporary digital culture. This research contributes theoretically to the development of multimodal discourse analysis in the study of AI communication and practically increases critical awareness of multimodal strategies in digital advertising.
Co-Authors Aprilia Novita Arif Widyantoro Heri Hermanto Nahar Mardiyantoro Puji Laksono Puji Laksono Puji Laksono