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STRATEGI PEMASARAN ONLINE MENGGUNAKAN JUDY STRAUSS FRAMEWORK PADA PELAKU UMKM KOTA SURAKARTA DI ERA COVID 19 Khabib Alia Akhmad; Singgih Purnomo
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 6, No 2 (2021): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v6i2.754

Kondisi pandemik Covid-19 telah mengakibatkan berbagai sektor mengalami goncangan, khususnya berkaitan dengan kegiatan ekonomi. Hal ini juga berdampak pada para pelaku UMKM yang menjadi tulang punggung perekonomian suatu negara yang mengalami penurunan penjualan produk. Oleh sebab para pelaku UMKM perlu merubah strategi, diantaranya adalah dengan melakukan perubahan strategi penjualan. Adanya perkembangan teknologi, diantaranya internet dapat dimanfaatkan untuk mempromosikan produk, menyebarkan informasi produk serta komunikasi antara penjual dan pembeli. Penelitian ini dilakukan untuk melihat sejauh mana keefektifan strategi pemasaran melalui pemanfaatan internet yang dapat dilakukan oleh pelaku UMKM di Kota Surakarta dikaitkan dengan Teori Judy Strauss Framework, sebuah kerangka rencana kerja yang mencakup perencanaan, penerapan dan evaluasi di dalam membangun sebuah pemasaran secara elektronik (E-marketing). Metode penelitian adalah deskriptif kualitatif. Dengan teknik pengumpulan data melalui indept interview, observasi, wawancara terstruktur dan FGD. Teknik analisis dengan menggunakan bantuan analisis SWOT dan juga kajian Fenomenologis. Hasil yang didapatkan kegiatan pemasaran secara elektronik yang dilakukan oleh para pelaku UMKM di Kota Surakarta telah memiliki kesamaan dengan Strategic Planning yang dikemukakan oleh Judy Strauss dan Raymond Fisher, walapun di dalam pelaksanaan kegiatan pemasaran secara elektronik masih memiliki kendala, khususnya kemampuan penguasaan teknologi yang masih terbatas pada pelaku UMKM di Kota Surakarta.

Pengaruh Program Voucher Diskon dan Program Gratis Ongkos Kirim terhadap Minat Beli Ulang pada Aplikasi Shopee Food Ananda Resta; Khabib Alia Akhmad; Rayhan Gunaningrat
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.4878

Shopee merupakan salah satu e-commerce atau toko online yang berkembang di Indonesia. Shopee tidak hanya menyediakan penjualan pakaian saja, melainkan juga kebutuhan sehari-hari. Bahkan sekarang shopee juga menyediakan delivery food dengan nama shopee food. Shopee food memudahkan masyarakat membeli makanan dimana pun dan kapan pun. Bahkan ada 3 jenis pembayaran dishopee food, yaitu melalui shopeepay, cod (cash on delivery), dan kartu debit atau kredit. Penelitian ini bertujuan untuk: 1). Mengetahui pengaruh program voucher diskon terhadap minat beli ulang pada aplikasi shopee food, 2). Mengetahui pengaruh program gratis ongkos kirim terhadap minat beli ulang pada aplikasi shopee food, dan 3). Mengetahui pengaruh program voucher diskon dan program gratis ongkos kirim terhadap minat beli ulang pada aplikasi shopee food. Populasi dalam penelitian ini adalah mahasiswa Fakultas Hukum dan Bisnis angkatan 2019 Universitas Duta Bangsa Surakarta. Teknik pengambilan sampel menggunakan purposive sampling. Sampel pada penelitian ini berjumlah 120 responden yang pernah atau masih menggunakan aplikasi shopee food. Teknik analisis data yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis dengan menggunakan aplikasi IBM SPSS 25. Kesimpulan dari penelitian ini menunjukkan bahwa program voucher diskon berpengaruh terhadap minat beli ulang pada aplikasi shopee food, program gratis ongkos kirim berpengaruh terhadap minat beli ulang pada aplikasi shopee food, dan program voucher diskon serta progran gratis ongkos kirim berpengaruh secara simultan terhadap minat beli ulang pada aplikasi shopee food.

Pengaruh Kualitas Layanan Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Mediasi Abdul Azis; Esti Dwi Rahmawati; Khabib Alia Akhmad
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i4.1279

The development of the business world is currently experiencing quite high development, not only in the manufacturing industry but many are entering the world of service markets, by presenting similar or even the same service products, thus making service businesses compete to provide service quality and satisfaction in order to gain customer loyalty. . This study aims to analyze the effect of service quality on customer loyalty through customer satisfaction as a mediating variable. Samples were taken using a non-probability sampling technique with a purposive sampling technique with the criteria of consumers who had ordered more than 3 times which resulted in a sample of 90 people, the method of data collection was through distributing google form questionnaires with a Likert scale of 1-5 as a measuring tool. Data analysis techniques in this study used simple linear analysis and partial regression test (t test). Data processing was carried out using the SPSS 25 program. The results of this study indicated that service quality had a significant effect on customer loyalty, service quality had a significant effect on customer satisfaction, customer satisfaction had a significant effect on customer loyalty, and customer satisfaction was proven to mediate the effect of service quality on consumer loyalty.

Potongan Harga, Live Streaming, Dan Online Customer Review Terhadap Minat Beli Konsumen Pada Aplikasi Tiktok Shop Firda Rona Hafizhoh; Rayhan Gunaningrat; Khabib Alia Akhmad
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol 2 No 3 (2023): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v2i3.2023

This research was conducted on students of the Faculty of Law and Business, University of Duta Bangsa Surakarta. The purpose of this study was to determine the effect of discounted prices, live streaming and online customer reviews on purchase intention. The population in this study were students of the Faculty of Law and Business, University of Duta Bangsa Surakarta. The development of technology at this time makes people live all instantaneously, not only consuming products but also selling products through e-commerce. So that a lot of competition arises between content creators to market their products in order to attract consumers' buying interest. This study used a purposive sampling method with the criteria of active law and business students at Duta Bangsa University, Surakarta and having an active TikTok Shop account. Which resulted in a sample of 100 respondents. This research uses instrument test analysis, classical assumption test, hypothesis test, determination test (R square) and multiple linear regression. The purpose of this study is to determine the effect of price discounts, livestreaming and online customer reviews on buying interest in the TikTok shop application, either partially or simultaneously. In this study, all the independent variables are significant and have an effect on the dependent variable, namely buying interest.

Pengaruh Kualitas Layanan Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Mediasi Abdul Azis; Esti Dwi Rahmawati; Khabib Alia Akhmad
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i4.1279

The development of the business world is currently experiencing quite high development, not only in the manufacturing industry but many are entering the world of service markets, by presenting similar or even the same service products, thus making service businesses compete to provide service quality and satisfaction in order to gain customer loyalty. . This study aims to analyze the effect of service quality on customer loyalty through customer satisfaction as a mediating variable. Samples were taken using a non-probability sampling technique with a purposive sampling technique with the criteria of consumers who had ordered more than 3 times which resulted in a sample of 90 people, the method of data collection was through distributing google form questionnaires with a Likert scale of 1-5 as a measuring tool. Data analysis techniques in this study used simple linear analysis and partial regression test (t test). Data processing was carried out using the SPSS 25 program. The results of this study indicated that service quality had a significant effect on customer loyalty, service quality had a significant effect on customer satisfaction, customer satisfaction had a significant effect on customer loyalty, and customer satisfaction was proven to mediate the effect of service quality on consumer loyalty.

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