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The Effect of Marketing Communication Mix on Customer Purchase Decision (Study on the customers of PT. Semen Indonesia (persero) Tbk) Wardani, Dita Kusuma; nu, Arma
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Getting customers and strengthening brand in the competition among companies become the basic needs for companies to find the most effective way in market. In the marketing world, almost every company that competes uses a number of media to communicate  its  product and brand through a variety of marketing communication programs.  Problem solving ability of the marketing communication  strategy  is essential for the company. Marketing communication  is  significantly important to achieve a successfulness of a company in the field of marketing through various programs which are aimed to establish a good relationship with the customers. These research shows that there is positive relationship between marketing communication mix  and  customer purchase decision. Marketing communication mix including advertising, sales promotion, direct marketing, and public relation.Keywords:  Advertising, Sales Promotion, Direct Marketing, Public Relation, Customers Purchasing Decision.
PENGARUH PEMBERDAYAAN SUMBER DAYA MANUSIA TERHADAP KINERJA PEGAWAI PADA KOMISI PEMILIHAN UMUM DERAH KOTA BATU Saputro, Arga Bagus; nu, Arma
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Election Commission as of the general elections and as mandated by Act No.15 of 2011 to hold elections that are committed and guided by the principle ofindependent, honest, fair, orderly in organizing elections. In one instance theachievement of a work plan needs to be done, of course, supported the role of humanresources in it to be able to provide a service as well as good service in thecommunity. If the existing human resources are of good quality, the duties andfunctions in carrying out a performance can be resolved with good will, on thecontrary if the human resources that exist in it do not have the commitment and goodquality as its function to assist and serve the community it is ascertained objectivesand plans that are made can not be implemented properly. Government agencies needto do a management of its human resources to improve its performance. Each agencyorganization or company has always had the vision to be able to achieve this vision,the mission needed to be done as effectively as the agency's Office of RegionalElection Commission (Election Commission) Batu, Malang, East Java. To be able tocarry out an effective mission that is used to achieve a vision and therefore required aproductivity which is essential in any organization, whether in the public or privateorganization, organization. Employee productivity can be improved through a varietyof ways, including through the empowerment of human resources, where theempowerment of human resources is intended to provide an opportunity, capabilityand protection to employees in carrying out their duties and responsibilities. Thus itcan be said that the empowerment of human resources one of the organization's efforts must be done in order to obtain qualified staff, so having the ability to utilize,develop and master of science and technology.Keywords: empowerment of human resources, performance