Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Mirai Management

Iphone Marketing Strategy On The Level Of Iphone Sales In Labuhanbatu Selatan Society Nurhamidah Nurhamidah; Ade Parlaungan Nasution; Pristiyono Pristiyono
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.3887

Abstract

This study aims to examine the influence of the marketing strategy of a sugar business on the level of sales of brown sugar businesses through online marketing I phone in Labuhanbatu Selatan. Data collection was carried out by distributing questionnaires and distributing them to 100 research samples, namely user I phone. Data analysis in this study uses the help of smart pls. Data testing techniques performed on partial and simultaneous testing. The results of the analysis show that overall the independent variables have a positive and significant influence on the dependent variable.