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All Journal Jurnal Ekonomi Pembangunan Jurnal Ekonomi Modernisasi International Journal of Economics Development Research (IJEDR) Studi Kasus Inovasi Ekonomi Jurnal Inovasi Ekonomi International Journal Of Science, Technology & Management (IJSTM) Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Jurnal Ilmu Ekonomi Langit Biru: Jurnal Ilmiah Aviasi Jurnal Perempuan & Anak Economic Development Analysis Journal
Zainal Arifin
Universitas Muhammadiyah Malang
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Journal : Jurnal Inovasi Ekonomi

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Attitude and behavior on daily food purchasing decisions in the time of COVID-19: A case study of Indonesia consumers Widayat Widayat; Zainal Arifin
Jurnal Inovasi Ekonomi Vol. 5 No. 02 (2020): Economic Challenges in Covid-19 Outbreak
Publisher : Center for Economics, Business and Entrepreneurship Development Faculty of Economics and Business, Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jiko.v5i02.11866

Abstract

This investigation was carried out to exam the influence of attitudes towards COVID-19 with food on purchasing decisions of early adult consumers with a quantitative survey approach. The data relates to the attitude which includes that the virus is dangerous, difficult to cure and originates from China and purchasing decision behavior to fulfill daily food needs consists of being careful in choosing, paying attention to producers, care to the countries of origin, cashless payment usage, and paper money avoidance was collected with a four-scale style questionnaire distributed via Google form. Data obtained by the sample (n = 157) were selected using convenience methods and then analyzed by playing the Structural Equation Modeling, assisted by Smart-PLS. The result shows that attitude correlates with behavior in fulfilling daily foods. The attitudes towards the COVID-19 come from China that is dangerous, difficult to treat, contributes to cautious behavior, healthy behavior in meeting daily food needs, and purchasing payment usage. The consumer tends to the more careful in choosing, paying attention to care for the food producers, and where food comes from. Attitudes also have an impact on the preference of consumers to use E-money and paper money avoidance as an effort to avoid physical contact with the seller or supplier.
Co-Authors Ade Istihar Desman Afrisal Dea Bagaskara Agung Pambudi Ahmad Aziz Eka Putra Alvaro Dimas Febrianto Andri Ashari Annasrul Hidayatullah Ardiani Maulidia Oktafia Arfida Boedirochminarni Aris Soelistyo Bambang Widagdo Cholid Mutawaly Haydar Diana Nawati Wijaya diana wijaya Dwi Susilowati Dzikri Ainun Faza Endra Hardiyanti Fadlan Fadlan Fajrin Rizki Okvinda Febrika Melly Setiawati Feby Dea Suryani Futuhatul Barorah Hendra Kusuma Ida Nuraini Indra Kusumawati Kevin Dwi Prassetyo Kholidah Azhar Lalu Reza Wisnu Winata Mochamad Sulistyo Kurniawan Mohammad Faisal Abdullah Muhamad Rofi'i Muhammad Dedy Sholahuddin Muhammad Firmansyah Muhammad Sri Wahyudi Suliswanto Nada Kirana Sari Nazaruddin Malik Nico Andriantoni Nor Mila Ayu Sardanah Novi Primita Sari Novinta Nurmasari Novy Titah Nur Azizah Putri Indah Lestari Raden Ajeng Lia Susilawati Ragil Wijianto Ria Kartini Akbar Risky Angga Pramuja Riyadi Nurrohman Rozi Arisyika Putra Ryandhica Angga Saputra Salshabilla Nafitri Shafarilla Sapriansah Ali Nur Iksan Sri Budi Cantika Yuli Sudarti Sudarti . Sudarti Sudarti Syamsul Ph.D M.A. Hadi Syarif Mahdi Tesa Sindy Prameswari Putri Wahyu hidayat Wahyu Hidayat WIDAYAT - Wisnu Sujatmiko Yhoga Bagus Adhikrisna Yunan Syaifullah, Yunan Yusniarti Ali