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All Journal Jurnal Ekonomi dan Bisnis Islam (JEBI) el-Jizya: Jurnal Ekonomi Islam LAN TABUR: JURNAL EKONOMI SYARIAH ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Khittah Ashilah
Universitas Islam Jember
Economics, Econometrics & Finance

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Instagram Sebagai Media Pemasaran Digital Wasabi Sushi Japanesse Food Jember Khittah Ashilah
Jurnal Ekonomi dan Bisnis Islam (JEBI) Vol. 1 No. 2 (2021): September
Publisher : FAKULTAS EKONOMI DAN BISNIS ISLAMMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (902.371 KB) | DOI: 10.56013/jebi.v1i2.1081

Abstract

Perkembangan komunikasi pemasaran saat ini tidak hanya dilakukan secara konvensional saja. Pemasar kini juga memanfaatkan media baru seperti Internet sebagai alternatif untuk melakukan pendekatan kepada calon konsumen. Pemasaran Digital adalah suatu kegiatan pemasaran yang menggunakan internet dan teknologi informasi untuk memperluas dan meningkatkan fungsi marketing tradisional. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif, Berdasarkan penelitian ini ditemukan bahwa penggunaan media sosial Instagram berdampak positif terhadap perkembangan pemasaran produk wasabisushi sehingga followers dan penjualan Instagram meningkat. Pelaksanaan pemanfaatan Instagram sebagai media pemasaran digital yang dilakukan oleh wasabi sushi adalah dengan melakukan aktivitas social media maintenance yang memanfaatkan fitur foto dan video, comment untuk berinteraksi, captionuntuk pesan, dan location, hashtag, tagging serta Instagram adsuntuk membantu penyebaran informasi. Sedangkan aktivitas social media endorsement dilakukan dengan cara mengendorse artis supaya meningkatkan follower dan jumlah like. Evaluasi pemanfaatan Instagram sebagai media komunikasi pemasaran digital yang dilakukan oleh wasabisushi adalah hasil penjualan yang meningkat setelah pemakaian instagram sebagai media komunikasi pemasaran digital. Selain itu wasabisushi juga selalu mempertimbangkan kritik dan saran dari konsumen untuk proses mengambil keputusan pada rencana selanjutnya.
Pengaruh Label dan Harga Halal Terhadap Keputusan Pembelian Produk Kosmetik (Studi Kasus Mahasiswa Universitas Islam Jember) Khittah Ashilah; Farida Ummi Choiriyah; Ghovita Narulita Agustin
el-Jizya: Jurnal Ekonomi Islam Vol. 11 No. 2 (2023): el-Jizya : Jurnal Ekonomi Islam
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ej.v11i2.7302

Abstract

Penelitian ini bertujuan untuk mengetahui: (1) pengaruh label halal terhadap keputusan pembelian produk kosmetik pada mahasiswi Universitas Islam Jember, (2) pengaruh harga terhadap keputusan pembelian produk kosmetik pada mahasiswi Universitas Islam Jember, (3) pengaruh label halal dan harga terhadap keputusan pembelian produk kosmetik pada mahasiswi Universitas Islam Jember. Berdasarkan tujuannnya penelitian ini termasuk penelitian deskriptif kuantitatif. Populasi pada penelitian ini adalah seluruh mahasiswi Universitas Islam Jember. Teknik pengambilan sampel menggunakan teknik incidental sampling dengan jumlah sampel sebanyak 100 orang. Teknik pengumpulan data menggunakan kuisioner yang telah di uji validitas dan reliabilitasnya. Teknik analisis data yang di gunakan adalah regresi berganda. Hasil penelitian menunjukan bahwa: Label halal dan harga berpengaruh positif dan signifikan secara parsial terhadap keputusan pembelian produk kosmetik pada mahasiswi Universitas Islam Jember. Dan harga merupakan variabel yang paling dominan dalam mempengaruhi keputusan pembelian produk kosmetik pada mahasiswi Universitas Islam Jember. Dengan nilai signifikansi 0,000. Hal ini membuktikan dengan nilai F hitung sebesar 53,764 dan F tabel sebesar 2,31 yang berarti F hitung lebih besar dari F tabel, dan nilai Koefesien determinasi bernilai 0,256. Kata Kunci: Label halal, harga dan keputusan pembelian .   ABSTRACT This study aims to determine: (1) the effect of the halal label on the decision to purchase cosmetic products at the Islamic University of Jember students, (2) the effect of price on the purchasing decision of cosmetic products at the Jember Islamic University student, (3) the influence of the halal label and price on purchasing decisions. cosmetic products at Jember Islamic University students. Based on the purpose of this research, it is a quantitative descriptive research. The population in this study were all students of the Islamic University of Jember. The sampling technique used incidental sampling technique with a total sample of 100 people. Data collection techniques using questionnaires that have been tested for validity and reliability. The data analysis technique used is multiple regression. The results showed that: Halal labels and prices have a positive and significant effect partially on the decision to purchase cosmetic products for students at the Islamic University of Jember. And price is the most dominant variable in influencing the decision to purchase cosmetic products at Jember Islamic University students. With a significance value of 0.000. This proves that the calculated F value is 53.764 and the F table is 2.31 which means that the calculated F is greater than the F table, and the value of the coefficient of determination is 0.256. Keywords: Halal label, price and purchasing decisions.
PENGARUH KUALITAS PRODUK, KUALITASiPELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA MIE GACOAN CABANG JEMBER Farida Umi Choiriyah; Khittah Ashilah; Wahyu Frastiyo
Lan Tabur: JURNAL EKONOMI SYARIAH Vol. 6 No. 2 (2025): Maret
Publisher : LAN TABUR: Jurnal Ekonomi Syariah The Islamic University of KH. Achmad Muzakki Syah Jember, East Java. Jember Jln. Manggar Gebang Poreng 139A Patrang Jember Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/lt.v6i2.196

Abstract

Mie Gacoan is the first food outlet in Indonesia to serve a noodle menu with a spicylevel that can be adjusted. One of its branches is in the city of Jember which has received apositive response from the community, where since the grand opening until now it is alwayscrowded with customers. The purpose of this study is to test and analyze partially andsimultaneously the effect of product quality, service quality and price on customer loyalty.The method used is descriptive quantitative, with ex post facto research type. The populationin this study is an unlimited number of Mie Gacoan Jember customers and a sample of 150loyal respondents, namely with the criteria of having bought Mie Gacoan products more thantwice. The data collection techniques used are observation and questionnaires. The dataobtained were then analyzed using multiple linear regression techniques. The results of thisstudy show that partially product quality has a positive and significant effect on customerloyalty, service quality has no effect on customer loyalty and price has a positive andsignificant effect on customer loyalty. The test simultaneously obtained the results of productquality, service quality and price simultaneously had a positive and significant effect oncustomer loyalty with a contribution of 37%.Keywords: product quality, service quality, price, customer loyalty
Peningkatan Kompetensi Pelayanan Nasabah melalui Simulasi Transaksi Penyetoran dan Penarikan Tabungan pada Siswa SMK Nurul Yaqin Ahmad Zubadul Afiq; Khittah Ashilah; Farida Umi Choiriyah; Achmad Fawaid; Moh. Jeweherul Kalamaiah
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 4 No. 3 (2026): Jurnal Pengabdian dan Kemitraan Masyarakat (ALKHIDMAH)
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/8ypyze94

Abstract

Customer service is a crucial aspect of Islamic financial institutions, requiring technical skills, communication skills, attention to detail and a professional attitude. The limited practical experience of vocational school students in handling Islamic savings transactions formed the background to this community service initiative. This activity aims to enhance the customer service competencies of students at Nurul Yaqin Vocational School through training, transaction simulations, and practical mentoring in collaboration with lecturers from the Faculty of Sharia Economics and Business and the Wirolegi Branch of BMT Nusantara. The activity employed a participatory approach comprising the stages of needs identification, training, service simulations, and evaluation. Data was collected through observation, documentation, interviews, as well as pre-tests and post-tests. The results of the activity demonstrated an improvement in participants’ competencies, as evidenced by an increase in the average pre-test score from 61.40 to 86.70 in the post-test—a rise of 41.21 per cent. In addition to improved understanding, the students also demonstrated development in transaction skills, customer service communication, administrative accuracy, and self-confidence. This initiative demonstrates that practice-based learning through collaboration between educational institutions and Islamic financial institutions is capable of supporting improvements in students’ employability in line with the needs of the industry.
Co-Authors Achmad Fawaid Ahmad Zubadul Afiq Farida Umi Choiriyah Farida Ummi Choiriyah Ghovita Narulita Agustin Moh. Jeweherul Kalamaiah Wahyu Frastiyo