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All Journal Niagawan JURNAL ILMIAH SIMANTEK Jurnal Pengabdian Masyarakat Eka Prasetya
BAMBANG SUTEJO
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THE INFLUENCE OF SERVICE QUALITY AND PRICE ON CUSTOMER SATISFACTION AT PT. ANDALAS CARGOTATAMA GLOBAL BAMBANG SUTEJO; AFDHALINA .
JURNAL ILMIAH SIMANTEK Vol 5 No 3 (2021): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine how much influence of service quality and price to customer satisfaction on PT. Global AndalasCargotama. The research methodology was used descriptive quantitative, unit analysis in this research was PT. GlobalAndalas Cargotama and its observation units were customers PT. Global Andalas Cargotama. Population in this researchwas customer at PT. Global Andalas Cargotama 1,260 people. The technique of determining the number of samples used inthis study was the slovin formula and amounted to 93 respondents. The research method used data collection techniquesthrough interviews, literature studies, and questionnaires conducted systematically based on research objectives. Themethod of analysis used to solve the problem and prove the hypothesis was by descriptive analysis, regression analysis.This analysis includes: validity and reliability, classical assumption test, multiple regression analysis, hypothesis testingthrough t and F test, and test of coefficient of determination (R2). From the analysis obtained regression analysis CustomerSatisfaction = 1.931 + 0.467 Service Quality + 0.226 Price + e. The result of determination coefficient test (R2) showed that58.1% variable of customer satisfaction is influenced by service quality and price variable, while the rest equal to 41.9%explained by the influence of other factors or variables outside of models such as advertising, distribution channels, andothers are not addressed in this study. F test results showed that Fcount> Ftable is 62.330 > 3.10 which means free variables(service quality and price) simultaneously affect the dependent variable (customer satisfaction). While the t test showed thatthe service quality variable has a positive and significant effect on customer satisfaction at PT. Global Andalas Cargotamawhere tcount 7,748 > ttable 1,66177 and price variable have positive and significant influence to customer satisfaction at PT.Global Andalas Cargotama where tcount 3.224 > ttable 1.
PENINGKATAN VOLUME PENJUALAN: DILIHAT DARI SISI PERSEDIAAN DAN KUALITAS PRODUK Bambang Sutejo; Muammar Rinaldi; Monica Monica
Niagawan Vol 12, No 1 (2023): NIAGAWAN VOL 12 NO 1 MARET 2023
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v12i1.43790

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Persediaan terhadap Volume Penjualan pada PT. Bilah Baja Makmur Abadi Medan, mengetahui pengaruh Kualitas Produk terhadap Volume Penjualan pada PT. Bilah Baja Makmur Abadi Medan, mengetahui pengaruh Persediaan dan Kualitas Produk terhadap Volume Penjualan pada PT. Bilah Baja Makmur Abadi Medan. Populasi dalam penelitian ini adalah pelanggan dari PT. Bilah Baja Makmur Abadi Medan sebanyak 2.515 responden. Teknik penentuan jumlah sampel yang digunakan dalam penelitian ini adalah rumus slovin dan berjumlah sebanyak 96 responden. Hasil penelitian menunjukkan Persediaan dan Kualitas Produk secara parsial berpengaruh positif dan signifikan terhadap Volume Penjualan pada PT. Bilah Baja Makmur Abadi Medan. Hasil penelitian menunjukkan Persediaan dan Kualitas Produk secara simultan berpengaruh positif dan signifikan terhadap Volume Penjualan pada PT. Bilah Baja Makmur Abadi Medan. Hasil penelitian ini didukung oleh nilai R square (R2) yang artinya bahwa Persediaan dan Kualitas Produk mempunyai pengaruh terhadap Volume Penjualan. Sedangkan sisanya dipengaruhi oleh faktor lain yang berasal dari luar model penelitian ini seperti people, process dan physical evidence.
Strategi Pemasaran Terhadap Peningkatan Penjualan Produk UMKM Bambang Sutejo; Muhammad Ali Akbar; Ihdina Gustina; Khairunnisa; M. Farid Pratama Perangin-angin
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 1 No 2 (2022): Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v1i2.275

Abstract

Pelaksanaan kegiatan Pengabdian Masyarakat untuk Desa Pematang Johar berupa penyuluhan melalui Pengabdian Masyarakat. Pelaksanaan kegiatan ini bersifat insidensial, Kegiatan tersebut dilakukan secara tatap muka dan kami bermaksud melakukan kegiatan pada masyarakat Desa Pematang Johar. Dari perbincangan tersebut terlihat bahwa di Desa Pematang Johar banyak masyarakat yang masih kurang efektif dalam strategi pemasaran meningkatkan penjualan produk UMKM.
Pelatihan Bisnis Online Bagi Pelajar Pondok Pasantren Modern Saifullah an nahdiyah Putri wahyuni; Dedy Lazuardi; Muammar Rinaldi; Bambang Sutejo; Ihdina Gustina
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 2 No 2: Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v2i2.385

Abstract

During this pandemic, there have been many significant changes, including business. Business during the Covid-19 pandemic has become more or less a challenge and opportunity for business people, including the younger generation (millennial generation). This training provides insight and knowledge about the importance of learning entrepreneurship or business like what many business people do, such as creating new products or adding product variations. During the Covid-19 pandemic, millennials are also required to be digitally literate and creative in business, and not only compete but collaborate
Co-Authors Afdhalina Dedy Lazuardi Ihdina Gustina Khairunnisa M. Farid Pratama Perangin-angin Monica Monica Muammar Rinaldi Muhammad Ali Akbar Putri Wahyuni