Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal JURNAL ILMIAH KOHESI
BELLA NURFADILA
UNIVERSITAS PUTERA BATAM
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. TRANS RETAIL BELLA NURFADILA; TRIANA ANANDA RUSTAM
JURNAL ILMIAH KOHESI Vol 4 No 3 (2020): JURNAL ILMIAH KOHESI
Publisher : LP2MTBM MAKARIOZ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The main objective in this research is to find out partially and simultaneously the quality of service and promotion ofpurchasing decisions. The population and sample in this study were all customers who visited the Carrefour Kepri MallBatam from January 2019 to December, totaling 70,498 customers who visited. Furthermore, the sample withdrawaltechnique uses a random sample samling. Data collection techniques using a questionnaire questionnaire with a Likert scale.Data analysis with multiple linear regression analysis. The results showed that partially or simultaneously all independentvariables consisting of quality of service and promotion had a positive and significant effect on purchasing decisions atCarrefour Kepri Mall Batam
Co-Authors Triana Ananda Rustam