JURNAL ILMIAH KOHESI
Vol 4 No 3 (2020): JURNAL ILMIAH KOHESI

PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. TRANS RETAIL

BELLA NURFADILA (UNIVERSITAS PUTERA BATAM)
TRIANA ANANDA RUSTAM (UNIVERSITAS PUTERA BATAM)

Article Info

Publish Date
31 Jul 2020

Abstract

The main objective in this research is to find out partially and simultaneously the quality of service and promotion ofpurchasing decisions. The population and sample in this study were all customers who visited the Carrefour Kepri MallBatam from January 2019 to December, totaling 70,498 customers who visited. Furthermore, the sample withdrawaltechnique uses a random sample samling. Data collection techniques using a questionnaire questionnaire with a Likert scale.Data analysis with multiple linear regression analysis. The results showed that partially or simultaneously all independentvariables consisting of quality of service and promotion had a positive and significant effect on purchasing decisions atCarrefour Kepri Mall Batam

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Journal Info
JURNAL ILMIAH KOHESI
Website

Abbrev

JIK

Publisher

LP2MTBM MAKARIOZ

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

Description

JURNAL ILMIAH KOHESI, isrefereed and peer reviewed journal, which is designed to publish research articles in Engineering & Technology, Mathematics, Management, Medical Sciences, Medicine, Social Science, Education, Agriculture, Geography, Advertising, Accounting & Finance, Botany, Business ...