Wahyu Adhi Nugroho
Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120

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CONSUMER’S PERCEIVED VALUE AND BUYING BEHAVIOR OF STORE BRANDS: AN EMPIRICAL INVESTIGATION Nugroho, Wahyu Adhi; Wihandoyo, Luki Safitri
Journal of Business Strategy and Execution Vol 1, No 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

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Abstract

Buying processes in grocery shopping involve many factors relating to the final decision of the consumers and those aspects influence Consumer Perceived Value and their buying behavior on deciding which type of product they would buy. Store brands existence as an option in today modern grocery shopping have an important position in retail strategy nowadays and the role have increased during the development of modern grocery stores in Indonesia. Therefore, understanding store brand buyer behavior is an essential topic for marketers and researchers. Demographic Profiling, Mean Value Analysis, Crosstabs Analysis, Reliability Analysis, Factor Analysis – Principal Component Analysis (Varimax Method), Multiple Linear Regression are used in this research. Dominating, significant variables revealed, pattern of relationship showed. In overall, the findings shows that consumer’s perceived value contribute positively to their perceptions of store brands and the better knowledge on the aspects of store brand products due to their past experience in purchasing the items lead to positive perceptions which eventually will lead to good possibility for them in re-purchasing store brands products in the future.
PENGEMBANGAN SUBJECT SPECIFIC PEDAGOGY BERBASIS PROBLEM BASED LEARNING UNTUK PENGUATAN SIKAP PEDULI LINGKUNGAN SISWA KELAS VII SMP Nugroho, Wahyu Adhi; Karyanto, Puguh; Nurmiyati, Nurmiyati
BIO-PEDAGOGI Vol 5, No 2 (2016): BIO-PEDAGOGI: Jurnal Pembelajaran Biologi
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/bio-pedagogi.v5i2.5424

Abstract

This research considered as Research and Development. The reseach conducted from January to May 2016. The purpose of this research is to develope Subject Spesific Pedagogy (SSP) based on Problem Based Learning (PBL) to reinforce student’s environmental-caring attitude in Grade VII SMP Negeri A Karanganyar academic year 2015/2016. The population of this research was of class VII in SMP N A Karanganyar. Class VII H and VII I were selested as the sample of research. The research design is 4D (four-D) by Thiagarajan. This research model consist of define, design, and develope. The disseminate phase was excluded in this research because the purpose of this research only develope product SSP based on PBL. The characteristic of product is integration of PBL syntax and enviromental subject. The result of validation from expert judgements showed that 90% in RPP (valid), 90% in module (valid), 90% in LKS (valid), and 83% in instrument of evaluation (valid). The development testing result from teacher and students showed that 84% and 79% in modul and LKS (valid). SSP based on PBL is effective to improve environmental-caring attitude. NEP data showed that the mean value of all aspect had been improved from 48,39% up to 54,86%. Paired sample’s t-test showed that sig=0,000 < α=0,05 it’s mean there was differences students environmental-caring attitude between pre and post-treatment. The conclusion of this this research showed that SSP based on PBL is valid and proper for Grade VII SMP N A Karanganyar. Keywords : Subject Spesific Pedagogy, Problem Based Learning, Environmental-Caring Attitude, New Ecological Paradigm