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All Journal Journal of Business Strategy and Execution SMART SPORT
Wahyu Adhi Nugroho
Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120
Economics, Econometrics & Finance Education Other

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CONSUMER’S PERCEIVED VALUE AND BUYING BEHAVIOR OF STORE BRANDS: AN EMPIRICAL INVESTIGATION Nugroho, Wahyu Adhi; Wihandoyo, Luki Safitri
Journal of Business Strategy and Execution Vol 1, No 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

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Abstract

Buying processes in grocery shopping involve many factors relating to the final decision of the consumers and those aspects influence Consumer Perceived Value and their buying behavior on deciding which type of product they would buy. Store brands existence as an option in today modern grocery shopping have an important position in retail strategy nowadays and the role have increased during the development of modern grocery stores in Indonesia. Therefore, understanding store brand buyer behavior is an essential topic for marketers and researchers. Demographic Profiling, Mean Value Analysis, Crosstabs Analysis, Reliability Analysis, Factor Analysis – Principal Component Analysis (Varimax Method), Multiple Linear Regression are used in this research. Dominating, significant variables revealed, pattern of relationship showed. In overall, the findings shows that consumer’s perceived value contribute positively to their perceptions of store brands and the better knowledge on the aspects of store brand products due to their past experience in purchasing the items lead to positive perceptions which eventually will lead to good possibility for them in re-purchasing store brands products in the future.
Sport Massage Sebagai Penanganan Cedera Olahraga Pada Pelatih Klub Futsal Kota Cirebon Nugroho, Wahyu Adhi; Sundari, Sri; Praja, Handayani Nila; Aji, Wisnu Cah
Smart Sport Vol 23, No 1 (2023): Smart Sport
Publisher : Smart Sport

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smsp.v23i1.98558

Abstract

Selama periode “sparring” pra-pertandingan, para pemain di klub futsal Kota Cirebon melakukan kontak fisik satu sama lain. Itu juga dapat meningkatkan risiko seseorang terluka. Karena itu, atlet berisiko lebih tinggi terluka atau salah penanganan, yang keduanya dapat menyebabkan kemunduran dalam pemulihan dan robekan otot. Tujuan dari artikel ini adalah untuk menilai pengetahuan pelatih futsal tentang sport massage sebagai alat untuk manajemen cedera. Penelitian yang bersifat kuantitatif ini menggunakan teknik penelitian deskriptif non eksperimental, dan menggunakan sampel sebanyak tiga puluh pelatih futsal bersertifikat dari kota Cirebon. Berdasarkan temuan penelitian ini, pelatih futsal bersertifikat di Kota Cirebon mengetahui 91% tentang cedera, 82% tentang mencegah cedera, dan 87% tentang mengelola cedera. Kesimpulannya, penelitian ini menemukan bahwa futsal berlisensi di Kota Cirebon memiliki pemahaman yang kuat tentang cedera olahraga, pencegahan cedera, dan manajemen cedera, tetapi kurang menguasai dasar-dasar pertolongan pertama, termasuk kebutuhan pemberian RICE (Istirahat, Es , Kompresi, Ketinggian) setelah cedera (Perlindungan, Pemuatan Optimal, Es, Kompresi, Ketinggian). Kata kunci: Sport Massage, Cedera Olahraga
Co-Authors Aji, Wisnu Cah Al Farrel, M. Aufa Rifki Luki Safitri Wihandoyo Maulana, Muhammad Andi Nurmiyati Nurmiyati Praja, Handayani Nila PUGUH KARYANTO Rivo Panji Yudha Setiawan, Moch Iman Sundari, Sri