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All Journal Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Ilmiah Sistem Informasi
W Novianti
Universitas Komputer Indonesia
Computer Science & IT Economics, Econometrics & Finance

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INFORMATION TECHNOLOGY FOR MARKETING COMMUNICATION W Novianti; E H Rahmah; T P Sumitra
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 1 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i1.62

Abstract

The purpose of this research is to describe and analyze the benefits of Integrated marketing communication through Instagram social media in creating brand awareness, images, and good relationships with consumers in the applied business. In this case, the researchers focused on using the integration of Instagram marketing and effective social media communication. This research used qualitative approach with descriptive methods through interviews and literature studies. The results of this study indicate that the use of Integrated Marketing Communication (IMC) through social media has an influence in determining brand awareness, brand image, and deep relationships with customers. IMC through Instagram can help companies manage the message of a product to create brand awareness in customers
E-BUSINESS IN THE DIGITAL ERA W Novianti; E Pebriansyah; T P Sumitra
Jurnal Ilmiah Sistem Informasi Vol. 1 No. 2 (2021): Jurnal Ilmiah Sistem Informasi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.527 KB) | DOI: 10.46306/sm.v1i2.10

Abstract

This paper aims to provide solutions in optimizing strategies for marketing business online in this digital age.  In this era, the internet is an important thing and is widely used, even in the business world. With the existence of the internet, it can certainly easier for businessmen and is influential in the development of the business world. To support this paper, the method used in this research is descriptive method, by analyzing the forms of promotion and marketing strategies of several existing online businesses. The results of this paper were the discovery of how to optimize online business in the digital age with intense competition to be more attractive and attractive to consumers. This is of course to persuade consumers to be more interested in the products offered. This paper discusses the fields of online business, online media, marketing strategies and ways to optimize business online
Co-Authors E H Rahmah E Pebriansyah T P Sumitra