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All Journal Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Ilmiah Sistem Informasi
T P Sumitra
Universitas Komputer Indonesia
Computer Science & IT Economics, Econometrics & Finance

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INFORMATION TECHNOLOGY FOR MARKETING COMMUNICATION W Novianti; E H Rahmah; T P Sumitra
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 1 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i1.62

Abstract

The purpose of this research is to describe and analyze the benefits of Integrated marketing communication through Instagram social media in creating brand awareness, images, and good relationships with consumers in the applied business. In this case, the researchers focused on using the integration of Instagram marketing and effective social media communication. This research used qualitative approach with descriptive methods through interviews and literature studies. The results of this study indicate that the use of Integrated Marketing Communication (IMC) through social media has an influence in determining brand awareness, brand image, and deep relationships with customers. IMC through Instagram can help companies manage the message of a product to create brand awareness in customers
MICRO, SMALL, AND MEDIUM ENTERPRISES ON ONLINE MEDIA E S Soegoto; M A Rahman; T P Sumitra
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 1 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i1.66

Abstract

The objective of this study is to analyze the impact of the product promotion method of Micro, Small, and Medium Enterprises (MSME) on selling products based on online media. This study used a descriptive qualitative method. The result of this study is to find out the effective and efficient product promotion in product sales, also to produce quality human resources to develop Indonesia in the field of commerce based on online media. The focus includes Entrepreneurship, Economics, Communication, and Information Technology. MSME based on online media has become a medium that provides business opportunities; therefore, the goal of increasing Indonesia's economy can be achieved
E-BUSINESS IN THE DIGITAL ERA W Novianti; E Pebriansyah; T P Sumitra
Jurnal Ilmiah Sistem Informasi Vol. 1 No. 2 (2021): Jurnal Ilmiah Sistem Informasi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.527 KB) | DOI: 10.46306/sm.v1i2.10

Abstract

This paper aims to provide solutions in optimizing strategies for marketing business online in this digital age.  In this era, the internet is an important thing and is widely used, even in the business world. With the existence of the internet, it can certainly easier for businessmen and is influential in the development of the business world. To support this paper, the method used in this research is descriptive method, by analyzing the forms of promotion and marketing strategies of several existing online businesses. The results of this paper were the discovery of how to optimize online business in the digital age with intense competition to be more attractive and attractive to consumers. This is of course to persuade consumers to be more interested in the products offered. This paper discusses the fields of online business, online media, marketing strategies and ways to optimize business online
MOBILE PAYMENT TECHNOLOGY FOR FUTURE TRANSACTION E S Soegoto; S Purna; T P Sumitra
Jurnal Ilmiah Sistem Informasi Vol. 1 No. 2 (2021): Jurnal Ilmiah Sistem Informasi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.856 KB) | DOI: 10.46306/sm.v1i2.11

Abstract

The development of the Internet and the arrival of e-commerce are driving digitalization in the payment process. This study aims to see the efficiency and effectiveness of the use of mobile payment in all-digital era with rapidly evolving and increasingly sophisticated technology. Financial technology is an innovation in financial services. The method used in this article was a literature study method. The results of this article were that the use of mobile payment was very effective because it was through the touch of finger to make any transaction practically, quickly, and flexibly from a smartphone. The mobile payment method makes it easier to trade electronically. In this case, whether we realize it or not, the payment system with physical money has slowly begun to be abandoned and has generally been switched to mobile payment and electronic cards issued by banks. Mobile payment technology has helped people to pay for anything only through smartphones. This payment method is a step that must be taken to deliver a promising industry in the future
E-COMMERCE IN CREATIVE INDUSTRY E S Soegoto; S Purna; T P Sumitra
Jurnal Ilmiah Sistem Informasi Vol. 2 No. 1 (2022): Jurnal Ilmiah Sistem Informasi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.343 KB) | DOI: 10.46306/sm.v2i1.18

Abstract

The purpose of this study is to look at the development of e-commerce that applies business strategies as it has been trending and developing lately. To support this research, we used a descriptive method by presenting tips that e-commerce had made in developing and expanding its business. The results showed that the strategy using e-commerce could be applied in businesses. From these results, it could be seen that each e-commerce has its effective strategy that enables to compete in the business world. Positively, the strategies they use can be applied to our business strategy to increase the development and trend
Co-Authors E H Rahmah E Pebriansyah E S Soegoto M A Rahman S Purna W Novianti