This paper aims to provide solutions in optimizing strategies for marketing business online in this digital age. In this era, the internet is an important thing and is widely used, even in the business world. With the existence of the internet, it can certainly easier for businessmen and is influential in the development of the business world. To support this paper, the method used in this research is descriptive method, by analyzing the forms of promotion and marketing strategies of several existing online businesses. The results of this paper were the discovery of how to optimize online business in the digital age with intense competition to be more attractive and attractive to consumers. This is of course to persuade consumers to be more interested in the products offered. This paper discusses the fields of online business, online media, marketing strategies and ways to optimize business online
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