Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Journal of Socioeconomics and Development Indonesian Journal of Tourism and Leisure
Shasa Chairunnisa
Office of Agricultural Affairs, Royal Thai Embassy, Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Consumer behavior to Thai fruit consumption during COVID-19 pandemic in Jakarta, Indonesia Somsak Vivithkeyoonvong; Shasa Chairunnisa; Kijsart Onngernthayakorn; Jedsadaporn Sathapatyanon
JOURNAL OF SOCIOECONOMICS AND DEVELOPMENT Vol 4, No 2 (2021): October
Publisher : Publisher of Widyagama University of Malang (UWG Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/jsed.v4i2.2367

Abstract

Indonesia imports fruits from around the world to serve people’s demand. Thailand as one of the fruit exporters to Indonesia needs to further explore what influences the consumption of Thai Fruits in Indonesia. Moreover, currently the COVID-19 pandemic likely affects all sectors, including the agriculture sector. This study aims to analyze the relation between socioeconomic characteristics and consumer behavior, particularly the pandemic period, that affects the purchasing decision of Thai Fruits. Using a structured questionnaire, random sampling of 1,736 respondents who shop at 5 All Fresh Supermarket branches were interviewed. The data was analyzed using the chi square test and binary logistic regression. The results found that socioeconomic characteristics such as age, gender, education, occupation, and income had a relation with Thai Fruits purchasing decision. In term of product awareness for instance, quality and taste is the utmost concern for customers. However, during COVID-19 pandemic, the level of customers’ consideration for quality and safety is clearly higher. Therefore, a different strategy is needed to convince consumers. The result also found that tasting experience influences purchasing decision significantly. To enhance international economic development, such agricultural products must respond to the customers’ needs and mutual cooperation between trading countries.JEL Classification:  F13; Q13; Q17
Pemasaran Kopi Gayo Melalui Sektor Pariwisata; Analisis Sosiologi Pilihan Rasional Nurul Khansa Fauziyah; Shasa Chairunnisa; Aini Mahara; Nurul Hikmah
Indonesian Journal of Tourism and Leisure Vol 4, No 1 (2023)
Publisher : Lasigo Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36256/ijtl.v4i1.304

Abstract

Before the COVID-19 pandemic, the tourism sector was the strongest sector in the world economy. The great strength of the tourism sector is proven by the rapid recovery of the sector after the COVID-19 pandemic. The tourism sector includes several things, including exhibitions, expos, and festivals. The purpose of this study was to find out how the rational thinking process of the Bener Meriah Regency government was used in choosing a sector for marketing Gayo coffee. This study used a qualitative approach with interview and observation techniques. The results of this study show that the tourism sector is one of the choices for the Bener Meriah Regency government in marketing Gayo coffee products. The tourism sector, in this case, is exhibition, expo, and festival activities. This activity is considered beneficial for Gayo coffee marketing because it can directly bring together coffee producers with tourists who are potential customers. Therefore, the Bener Meriah Regency government, taking into account (rational) resources and profits, chose the tourism sector to market Gayo coffee.
Co-Authors Aini Mahara Jedsadaporn Sathapatyanon Kijsart Onngernthayakorn Nurul Hikmah Nurul Khansa Fauziyah Somsak Vivithkeyoonvong