Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

2.517

P-Index

This Author published in this journals

All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Keuangan dan Perbankan JAM : Jurnal Aplikasi Manajemen UNEJ e-Proceeding Asia-Pacific Management and Business Application PROZIMA (Productivity, Optimization and Manufacturing System Engineering) Eksis: Jurnal Riset Ekonomi dan Bisnis Comvice : Journal of community service MABIS: Manajemen dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Udayana Journal of Social Sciences and Humanities (UJoSSH) Innovative: Journal Of Social Science Research International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Pengabdian Bakti Akademisi Journal Research of Management E-Jurnal Manajemen

Ni Made Purnami

Fakultas Ekonomi Dan Bisnis Universitas Udayana

Author-ID : 2949945

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3

DUKUNGAN OPT-OUT DAN PERSEPSI NILAI E-BANKING Purnami, Ni Made
Jurnal Keuangan dan Perbankan Vol 19, No 3 (2015): September 2015
Publisher : D-III Keuangan dan Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.823 KB)

The aim of this study was to determine the effect of perceived firm commitment to privacy and trust in technology on perceived value from the firm with opt-out support as moderating variable. The study was conducted in Denpasar City withÂ sample size of 120 e-banking user. Sample was determined by purposive sampling and data were collected by using questionnaires distributed directly. The data were processed with Moderate Regression Analysis (MRA). The results of this study indicate that perceived firm commitment to privacy and trust in technology is positively affect perceived value from the firm. Opt-out support are significantly moderate the relationship trust in technology and perceived value from the firm, and the results show a negatif coefficient, which means that the income level weaqken the influence of trust in technology on perceived value from the firm.

DUKUNGAN OPT-OUT DAN PERSEPSI NILAI E-BANKING Ni Made Purnami
Jurnal Keuangan dan Perbankan Vol 19, No 3 (2015): September 2015
Publisher : University of Merdeka Malang

The aim of this study was to determine the effect of perceived firm commitment to privacy and trust in technology on perceived value from the firm with opt-out support as moderating variable. The study was conducted in Denpasar City with sample size of 120 e-banking user. Sample was determined by purposive sampling and data were collected by using questionnaires distributed directly. The data were processed with Moderate Regression Analysis (MRA). The results of this study indicate that perceived firm commitment to privacy and trust in technology is positively affect perceived value from the firm. Opt-out support are significantly moderate the relationship trust in technology and perceived value from the firm, and the results show a negatif coefficient, which means that the income level weaqken the influence of trust in technology on perceived value from the firm.

Modelling Online Purchase Behavior from Consumer Decision Model Perspective Ni Luh Putu Indiani; Ni Made Purnami
APMBA (Asia Pacific Management and Business Application) Vol 10, No 2 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.010.02.6

Despite the significant growth of internet users in Indonesia, the use of the internet for online shopping is still quite low, which hinders the potential for e-commerce growth in Indonesia. This fact raises interest in analyzing factors that influence online shopping intention among Indonesians. Based on consumer decision model, this study developed an online purchase decision model using an integrative approach that includes factors of marketing stimuli, environmental influence, and consumer concern altogether. This integrative model is aimed to get a more comprehensive picture of online purchase behavior, as previous studies analyzed this object using only one or two of these three factors. A survey was conducted to collect data using questionnaire as the instrument. Respondents were consumers who have bought retail products online. Data were analyzed using Partial Least Square. The results showed that website quality, eWOM, and perceived benefit significantly influence online purchase intention through the mediation of trust. Practical implications are discussed further.

PERAN PERSEPSI NILAI DALAM MEMEDIASI PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP NIAT BELI PRODUK KOSMETIK MAYBELLINE DI KOTA DENPASAR Gusti Ayu Pangastuti Arsinta; Ni Made Purnami
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 9 Nomor 2 Tahun 2015
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (133.773 KB)

The rapid growth and increasing competition in the business of cosmetic product and also the more selective consumer, makes cosmetic companies do efforts in providing information about the products and create a positive association to attract potential customers. The purpose of this study is to determine the role of perceived value in mediating the effect of celebrity endorser credibility on purchase intention of Maybelline cosmetics products in Denpasar. The sample size was 70 people, determined with non-probability sampling methods, especially incidental and purposive sampling. The analysis technique used was PLS (Partial Least Square). The results of this study indicate that the celebrity endorser credibility influence positively purchase intention and perceived value. Additionally, perceived value has positive impact on purchase intention. Perceived value emerges as variable which mediate partially the effect of celebrity endorser credibility on purchase intention.

PERAN BRAND AWARENESS MEMEDIASI HUBUNGAN KREDIBILITAS ENDORSER DENGAN ONLINE PURCHASE INTENTION MELALUI SITUS BELANJA ONLINE BUKALAPAK.COM A.A Sagung Ksanthi Paramhita; Ni Made Purnami
UNEJ e-Proceeding 2018: Prosiding Seminar Nasional Manajemen dan Bisnis III (SNMB3)
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

AbstrakTujuan penelitian ini untuk mengetahui bagaimana peran brand awareness memediasihubungan kredibilitas endorser dengan online purchase intention dengan menggunakan situsbelanja online Bukalapak.com. Lokasi penelitian adalah di Kota Denpasar dengan jumlahresponden 110 orang. Teknik analisis data yang digunakan yakni Analisis Jalur (Path Analysis).Berdasarkan hasil analisis didapatkan hasil penelitian brand awareness berpengaruh positifdan signifikan terhadap purchase intention. Celebrity endorser berpengaruh positif dansignifikan terhadap brand awareness. Celebrity endorser berpengaruh positif dan signifikanterhadap purchase intention. Brand awareness mampu memediasi pengaruh celebrity endorserterhadap purchase intention calon pengguna Bukalapak.com.Kata Kunci: brand awareness, kredibilitas endorser, online purchase intention

Peran Mediasi Pemasaran Hijau Pada Pengaruh Persepsi Nilai Terhadap Repurchase Intension Pada Garden Villa Seminyak Bali Gilang Dwi Arta; Ni Made Purnami
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 1 No. 4 (2018): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi September 2018
Publisher : Forum Inovasi Bisnis dan Manajemen

Penerapan pemasaran hijau suatu perusahaan berkaitan dengan tanggung jawab perusahaan mengenai kelestarian lingkungan. Penelitian ini bertujuan untuk mengetahui peran pemasaran hijau dalam memediasi pengaruh persepsi nilai terhadap repurchase intension. Penelitian ini dilakukan di Garden Villa Seminyak Bali dengan jumlah responden 140 orang. Responden penelitian adalah konsumen yang sudah pernah menginap di lebih dari satu malam di Garden Villa Seminyak Bali. Penelitian ini menggunakan teknik analisis jalur. Hasil penelitian menunjukkan bahwa 1) Persepsi nilai memiliki pengaruh positif dan signifikan terhadap pemasaran hijau; 2) Persepsi nilai memiliki pengaruh positif dan signifikan terhadap repurchase intension; 3) Pemasaran hijau memiliki pengaruh positif dan signifikan terhadap niat beli kembali; 4) Pemasaran hijau memediasi pengaruh persepsi nilai terhadap repurchase intension pada Garden Villa Seminyak Bali.

Brand Engagement and Word of Mouth I Nyoman Nurcaya; Ni Made Purnami
Udayana Journal of Social Sciences and Humanities Vol 1 No 1 (2017): UJoSSH, Feburary 2017
Publisher : Research and Community Services Institutes of Udayana University

Modern marketing using social media such as Facebook allow the marketers to have a two-way interaction with the consumers, let them give appreciation each other, allow the consumers to leave comments about the products, and the company can directly provide answers to the consumers’ questions and complaints. The purpose of this study is to examine the effect of brand engagement on word of mouth. This research was conducted in Denpasar. The respondents are those who have clicked “like”, “share”, or “comment” button upon a particular brand on Facebook. The data were collected by distributing questionnaires to the respondents who have met the criteria. This study used Partial Least Square (PLS) analysis technique. The results show that 1) Inner self has positive and significant impact on brand love Oriflame; 2) Social self has positive and significant impact on brand love Oriflame; 3) Brand love has positive and significant impacton Word of Mouth Oriflame on Facebook.

The Role of Customer Perceived Value Mediates the Effect of Service Quality on Customer Satisfaction Ni Made Purnami; A.A Ngr Wishrawan Bhaskara Warman
PROZIMA (Productivity, Optimization and Manufacturing System Engineering) Vol 3 No 1 (2019): Juni
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/prozima.v3i1.1300

This study aims to determine the quality of service to customer satisfaction through the perceived value in Sing Ken Ken Lifestyle Boutique Hotel. This study used 130 respondents through purposive sampling method. Data collection methods used through questionnaires. Data analysis technique which is technique of path analysis and test of sobel. The results showed that the service quality is positive and significant on the perceived value of the customer, the service quality is positive and significant on customer satisfaction, the perceived value of the customer, and the perceived value of consumers as mediation of service quality to customer satisfaction. The results showed that the service quality and customers perceived value can affect consumer satisfaction and the perceived value consumers can mediate the effect of service quality to customer satisfaction.

THE ROLE OF BRAND AWARENESS MEDIATES THE RELATIONSHIP CREDIBILITY BETWEEN ENDORSER AND ONLINE PURCHASE INTENTION THROUGH ONLINE SHOPPING SITE BUKALAPAK.COM AA Sagung Ksanthi Paramhita; Ni Made Purnamie
Journal of Management and Business Vol 18, No 2 (2019): SEPTEMBER 2019
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

This study aims to find out how the role of brand awareness mediates the relationship of endorser credibility with online purchase intention by using the online shopping site Bukalapak.com. The location of research was in Denpasar City with the number of respondents 110 people. Data analysis techniques used are Path Analysis. The results showed, brand awareness has positive and significant effect on purchase intention. Celebrity endorsers has positive and significant effect on brand awareness. Celebrity endorsers has positive and significant effect on purchase intention. Brand awareness able to mediate the influence of celebrity endorser on purchase potential Bukalapak.com.

VALUE CO-CREATION IN HEALTHCARE SERVICE: A Systematic Literature Review Purnami, Ni Made; Nurcaya, I Nyoman
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 18 No. 2 (2023): October (2023) - March (2024)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v18i2.1315

Value co-creation is crucial in business services as well as in healthcare services to enhance patient satisfaction. Active patient participation in value co-creation is critical in creating better and highly competitive services. Value co-creation can be achieved by interacting with healthcare providers and patients using integrated resources. Although research on the value of co-creation in healthcare has garnered attention, little effort has been made to systematically review the context of co-creation and the actors involved. This study aims to better understand value co-creation in healthcare from a management and business perspective. The research identifies the context of value co-creation, the actors involved, the theories adopted, the driving factors, the benefits, and the challenges faced. The Systematic Literature Review (SLR) method is used in this study, where 23 articles are identified and analyzed to answer a series of predetermined research questions. The article search was conducted using Harzing's Publish or Perish in 2022. The findings indicate that value co-creation benefits hospitals through competitive advantage, cost efficiency, profitability, and improved service quality. For patients, the perceived benefits include social experiences, patient centrality, and a better health community system.

Co-Authors A.A Ngr Wishrawan Bhaskara Warman A.A Sagung Ksanthi Paramhita AA Sagung Ksanthi Paramhita Amri Amri Anak Agung Istri Mas Vedanthi Putri Andhy Setyawan Ayu Putu Laksmi Danyathi Da Costa, Carla Alexandra De Jesus Dewi Purwita Sari Dinaroe Dinaroe Fadhil, Rahmat Gilang Dwi Arta Gusti Ayu Pangastuti Arsinta Halim, Hendra Hooky Surya Widarma I Gusti Lanang Agung Adnyana I Komang Agus Hari Chandra I Made Ari Rismawan I Nyoman Nurcaya In-In Hanidah Kartika Sari, Uswatun Siwi Lubis, Fahdi Saidi Luh Alviolita Kusuma Nusarika M. Shabri Abd. Majid MAKIAH Maulana, M. Rizki Muhammad Husnan Zaky Muharman Lubis Ni Kadek Dwik Lisna Putri Ni Luh Putu Indiani Ni Putu Diah Sukma Yanti Ni Putu Dinda Prameswari Putri Astaki Ni Putu Krisna Dewi Ni Putu Krisna Diah Rani Ni Wayan Mujiati Nurlina, Eka Putri Darmadi, Desak Komang Dea Marcellina Putu Arina Indah Puspita Dewi Putu Pujashanti Wilothama Raida Agustina Ramadhani, Evi Rivani, Rivani Silvia, Vivi Sitti Saleha, Sitti Taufiq Carnegie Dawood Tri Anindita, Yulia Ayu Trisna Melati Wayan Agus Widiartaka Zulkifli Zulkifli

Title

Found 22 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 22 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 22 Documents
Search