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All Journal Musawa : Jurnal Studi Gender dan Islam Harmoni Al-Wardah: Jurnal Kajian Perempuan, Gender dan Agama INTEGRITAS : Jurnal Pengabdian Jurnal Kajian Islam Interdisipliner Jurnal Manajemen Dakwah TAUJIHAT: Jurnal Bimbingan Konseling Islam Mushawwir: Jurnal Manajemen Dakwah dan Filantropi Islam
Riska Dwi Agustin
IAIN Samarinda
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Harmoni

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THE PARADOX OF MUSLIM IDENTITY REPRESENTATION IN COMEDIC CONTENT: A NETNOGRAPHIC STUDY OF STEREOTYPES OF MUSLIM WOMEN ON INSTAGRAM Tahir, Muhammad; Agustin, Riska Dwi; el-Rumi, Umiarso
Harmoni Vol. 22 No. 2 (2023): Juli-Desember 2023
Publisher : Research and Development Center for Guidance for Religious Societies and Religious Services, the Research and Development and Education and Training Agency of the Ministry of Religious Affairs of the Republic of Indonesia (MORA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32488/harmoni.v22i2.715

Abstract

This article attempts to analyze gender stereotypes that portray Muslim women as subjects of ridicule and mockery on social media, especially on Instagram. These stereotypes depict Muslim women as arrogant, selfish, troublemakers, and unintelligent. Based on this focus, this research aims to interpret gender stereotypes on Instagram through the assimilation of comedic content. The study employs a qualitative approach with netnography to understand and interpret these dynamics. Research data is collected through content observation on Instagram and a review of previous studies. Data analysis is conducted using an interactive data analysis model. The research finds that gender stereotypes in the virtual space stem from paradigmatic social gender biases in the real world. These biases are used as material for designing comedic content on Instagram that mocks and ridicules Muslim women. The economic motives of Instagram account owners primarily drive stereotypes in the virtual space. The representation of Muslim identity depicted is far from gender consciousness. This situation creates a paradox between reinforcing the authenticity of Muslim women and the virtualization of their reality in various activities. Literacy and gender awareness based on the theological values of account owners offer a solution to address the paradox of Muslim identity representation.
Co-Authors Afandi, Nurkholik AFIYAH, NUR Ajizzah, Emitha Bulan Al Mughni, Muhammad Amirullah -, Amirullah Fitriani, Khoirunnisa Gilani, Aminah Haliza, Siti Nur Liandra, Aru Arafi Raden Mohamad Herdian Bhakti Sumarno . Umiarso Umiarso