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All Journal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Bahastra: Jurnal Pendidikan Bahasa dan Sastra Indonesia PROJECT (Professional Journal of English Education) Philology: Journal Of English Language and Literature JALC : Journal of Applied Linguistics and Studies of Cultural AJCD
dewi nurmala
Universitas Muslim Nusantara Al Washliyah
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Education Languange, Linguistic, Communication & Media

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LINGUISTIC LANDSCAPE IN TRADITIONAL CULINARY TOURISM AT KAMPOENG LAMA DELISERDANG Rahmat Darmawan; Dewi Nurmala; Gumarpi Rahis Pasaribu
JALC : JOURNAL OF APPLIED LINGUISTIC AND STUDIES OF CULTURAL Vol. 2 No. 2 (2024): November
Publisher : Rahis Cendekia Indonesia

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Abstract

This study investigates the linguistic landscape within the traditional culinary tourism destination of Kampoeng Lama, located in Pantai Labu, Deli Serdang, North Sumatra. Utilizing a qualitative approach, data were collected through participant observation and documentation methods based on Sudaryanto’s simak libat cakap technique. The research explores verbal interactions and analyzes visual elements of public signage, including shop signs, banners, menus, and promotional slogans. The findings reveal a diverse use of languages, ranging from monolingual, bilingual, to multilingual displays, with a focus on the symbolic and communicative functions of language. The analysis highlights how language is utilized to reflect local cultural identity while promoting the area's appeal as a culinary destination. Signs written in Bahasa Indonesia emphasize inclusivity and emotional connection, with strategic visual designs incorporating traditional elements such as bamboo and natural tones to convey authenticity. Local terms and creative wordplay further enrich the cultural experience for visitors, fostering a sense of nostalgia and pride. The study underscores the role of language in shaping the visitor experience, showcasing Kampoeng Lama as a site where cultural preservation and modern marketing strategies intersect. This linguistic landscape not only serves communicative purposes but also symbolizes the area's cultural and economic vitality. By bridging tradition and innovation, Kampoeng Lama offers an immersive experience that appeals to a wide range of audiences, establishing itself as a hub for cultural and culinary tourism
The foreign language use on the business banner toponymy Dewi Nurmala; Ayu Melati Ningsih
AMCA Journal of Community Development Vol. 3 No. 1 (2023): AMCA Journal of Community Development
Publisher : AMCA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51773/ajcd.v3i1.195

Abstract

The objectives of the study are to describe the foreign language and the pattern appear on the business banner toponymy. The method used is qualitative research. The data source are from the words and phrases on business banner toponymy in Medan. The data collection and data analysis used by three steps namely: 1) data codensation, 2) data display, and 3) drawing conclusion. The result of the study are the foreign languages found are in Korean, English, Chinese, Italian, French, personal name in Hindi, Spain and Japanese. Then the pattern found in the toponymy of business banner in Medan are the words and phrases in English in English pattern, Indonesian and English phrases in English pattern, Indonesian and English phrases in Indonesian pattern, English and French in Indonesian phrases pattern, English and Indonesian phrases in Indonesian pattern, English and English phrases in Indonesian pattern, French and English phrases in English pattern, Hindi and English in English pattern and English and Indonesian in English Pattern. The conclusion is that the language use on business banner toponymy almost all are the mixing of English and the other language and the patterns of the phrases are English and Indonesian.
Co-Authors Ali Djamhuri Andika Wahyu Pratama Anggia Sari Lubis, Anggia Sari Ayu Melati Ningsih Ayu Melati Ningsih Defitri Herlambang Dharmadiah Dharmadiah Diajeng Amelia Putri Gumarpi Rahis Pasaribu Harianto II Imraini Imraini M. Handika Syahputra Mas Andika Fahreza Nila Afningsih Ovami, Debbi Chyntia Rahmat Darmawan Raudah Raudah Rifky Sultan Nico Sembiring Risnawaty Risnawaty Shafira Ramadhani Lubis Tria Novita Br Karo Sekali