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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Sinergitas PkM & CSR Soeropati: Journal of Community Service Jurnal Abdi Masyarakat Saburai (JAMS)
Niken Paramitasari
Fakultas Ekonomi Dan Bisnis, Institut Informatika Dan Bisnis Darmajaya
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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PENERAPAN MEREK DAN DIGITAL MARKETING DALAM PRODUKSI PANGAN BERAS DESA BANJARSARI Niken Paramitasari; Betty Magdalena
JURNAL ABDI MASYARAKAT SABURAI Vol 2, No 01 (2021): JURNAL ABDI MASYARAKAT SABURAI
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jams.v2i01.1226

Abstract

Tujuan dari Pengabdian ini adalah meningkatkan pengetahuan para petani di desa Banjarsari mengenai merek dan membantu mengembangkan pangsa pasar dalam mengenalkan produk beras dengan menerapkan Digital Marketing dengan memanfaatkan teknologi. Pengabdian ini ditujukan kepada masyarakat (petani) di desa Banjarsari. Solusi yang ditawarkan adalah 1) Memberikan sosialisasi bagi masyarakat di desa Banjarsari mengenai kondisi perilaku konsumen di masa pandemi agar dapat menyikapi kondisi dan memanfaatkan peluang yang ada; 2) sosialisasi mengenai pentingnya merek sebagai identitas suatu produk sehingga dapat digunakan sebagai media pemasaran secara offline maupun online; dan 3) membuat desain merek dan produksi cetak kemasan serta memberikan pelatihan Digital Marketing sehingga akses penjualan semakin meningkat. Hasil dari kegiatan ini adalah 1) sosialisasi dan penyuluhan terkait pengetahuan mengenai kondisi dan perilaku konsumen di masa pandemi serta memanfaatkan peluang yang ada dengan menerapkan Digital Marketing berjalan dengan lancar terlihat dari antusias dan termotivasinya peserta dalam mengikuti kegiatan; 2) Beras yang sudah memiliki merek sendiri, sehingga konsumen dan masyarakat lebih mudah untuk mengenali produk beras dan dedak padi dari desa Banjarsari; dan 3) Selain itu para petani juga sudah memiliki pelanggan di luar kota karena mempromosikan produk beras tersebut ke sosial media sehingga menambah segmentasi pasar mereka serta meningkatkan pendapatan para petani.
PENGEMBANGAN ATMOSFER KEWIRAUSAHAAN MELALUI EKONOMI KREATIF BERBASIS TEKNOLOGI INFORMASI DI IIB DARMAJAYA [THE DEVELOPMENT OF ENTREPRENEURSHIP ATMOSPHERE THROUGH CREATIVE ECONOMY BASED ON INFORMATION TECHNOLOGY ON IIB DARMAJAYA] Muhamad Ariza Eka Yusendra; Niken Paramitasari; Dedi Putra; Ketut Artaye
Jurnal Sinergitas PKM & CSR Vol 3, No 1 (2018): October
Publisher : Universitas Pelita Harapan

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Abstract

The community service activities carried out by community service teams of IIB Darmajaya is part of the scheme of Entrepreneurship Development Program from Kemenristekdikti grant. The focus of Entrepreneurship Development Program are the implementation of the campus entrepreneurial atmosphere development model through the integration of various functions at the Campus of IIB Darmajaya, starting from strengthening busines and technology incubator, colaboration of various campus internal department, establishing an academic system which supports entrepreneurial learning, introducing information technological based creative economy to students as the foundation for their business and the involvement of entreprenuerial community. The community service methods were carried out are seminars, lectures, training and workshop, consultation to coordination with stakeholder which have important role in determining the success of tenants on developing their business. The results of this community service activities are an integrative campus entrepreneurship development process and 8 tenants students who will be nurtured by business and technology incubator of IIB Darmajaya with also involving entrepreneur lecturers. Its hoped with the success of this Entrepreneurship Development Program, it will become an example for other universities that want to develop an information technological based creative economy atmosphere effectively.
pengaruh brand trust dan brand loyalty pada keputusan pembelian sepatu merek adidas di Bandar Lampung Cahyani Pratisti; Niken Paramitasari
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : Universitas Putera Batam

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Abstract

The study aims to determine the effect of 1) Brand trust, 2) Brand loyalty on Adidas Purchase decision in Bandar Lampung. The quantitative associative research used multiple regression found that brand trust and brand loyalty effected Adidas purchase decision. So, brand trust and brand loyalty lead to certain marketing advantages including reducing marketing costs, attract new consumers, provide superior trading leverage, performing favorable word of mouth, and resist competitor marketing efforts. Keywords: Brand trust, Brand loyalty, Purchase decision
Digitization and Packaging Innovation Training on SME Rumah Kita Muhammad Saputra; Yusminar Wahyuningsih; Lisindawati; Niken Paramitasari

Publisher : LPPM Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/js.v5i1.3503

Abstract

The Covid-19 pandemic has had an impact on change, business people must have the ability to utilize information technology and have the ability to innovate in all aspects including in terms of quality product innovation. Service activities are carried out to conduct training on digitization and packaging innovation for Small and Medium Enterprise (SME) Rumah Kita with the problem of decreasing sales turnover that occurred after the Covid-19 pandemic. The methods used in this service activity are counseling, training, and monitoring or evaluation. As a result of the community service, SME Rumah Kita already has a social media account that can be used as a medium for product promotion and sales. SME Rumah Kita already has a product sales account at an e-commerce shopee. SME Rumah Kita already has more marketable product packaging. SME Rumah Kita already has a sales brand. In addition, quantitative evaluations were measured using pre-test and post-test questionnaires in this community service activity. Based on the results of the pre-test and post-test, showed positive results where each pre-test and post-test on the activities carried out showed an increase in partners' abilities and knowledge related to the service being carried out.
Co-Authors Betty Magdalena Cahyani Pratisti Dedi Putra Ketut Artaye Lisindawati Muhamad Ariza Eka Yusendra Muhammad Saputra Yusminar Wahyuningsih