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All Journal Kinerja JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Abdi Insani Jurnal EK dan BI GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Jurnal Pengabdian Kepada Masyarakat Literasi: Jurnal Pengabdian Masyarakat dan Inovasi SOROT: Jurnal Pengabdian Kepada Masyarakat
Cahyani Pratisti
Institut Informatika Dan Bisnis Darmajaya
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HALAL MARKETING AND FINANCIAL PERFORMANCE: STUDY IN COSMETIC COMPANIES IN INDONESIA Cahyani Pratisti; Sri Maryati
KINERJA Vol. 23 No. 1 (2019): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v23i1.2123

Abstract

This study aims to prove the empirically relationship between halal marketing (halal labelling and hijabista celebrity endorsement) with financial performance. The independent variable is halal labeling and hijabista celebrity endorse, while the dependent variable is financial performance. This research was conducted in Indonesia, spread across five cities such as: Jakarta, Lampung, Bali, West Sulawesi, and Aceh with samples of PT. Paragon Technology and Innovation and PT. Sari Ayu., Tbk. Survey methods and 51 questionnaires used in this research. The result shows that halal labelling has no effect on financial performance, while hijabista celebrity endorse has an effect on financial performance.Keywords: halal labeling, hijabista celebrity endorse, and financial performance
Analisis Brand Equity Perguruan Tinggi Swasta di Bandar Lampung Aswin Aswin; Cahyani Pratisti; Muhammad Saputra
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 13 No 2 (2021): GEMA: Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Gentiaras

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47768/gema.v13i2.237

Abstract

Business competition among education services in Bandar Lampung is rapidly raising, including private universities. Brand equity is proven to increase the universities profitability in the long term. This qualitative research aims to provide a comparison of the brand equity among private universities in Bandar Lampung. Through descriptive analysis and cochran q-test from 560 combined informants from high school and collegues found that in high school IIB Darmajaya was Top of mind IIB Darmajaya, Recall brand was Technocrats University, and Brand recognition that they knew IIB Darmajaya from friends and family. Whereas the collegues obtained Top of mind was IIB Darmajaya, Brand recall IIB Darmajaya was identical to Computer Science and Economics, Brand recognition recognizes IIB Darmajaya from logos, slogans and taglines, Brand association that IIB Darmajaya had a good image, good quality private campus, an innovative campus, had a variety of student activities, and Brand loyalty in good categories also. Promotional activities both directly and digitally to high school students absolutely needed to improve IIB Darmajaya's brand recall. Abstrak Persaingan bisnis antar jasa pendidikan di Bandar Lampung semakin pesat, tak terkecuali perguruan tinggi swasta. Ekuitas merek dalam jangka panjang terbukti dapat meningkatkan profitabilitas perguruan tinggi. Penelitian kualitatif ini bertujuan untuk memberikan perbandingan ekuitas merek perguruan tinggi swasta di Bandar Lampung. Melalui analisis deskriptif dan uji cochran q-test dari informan siswa/i SMA/sederajat sebanyak 250 orang dan mahasiswa/i 410 mahasiswa, didapat bahwa pada siswa/i SMA/sederajat Top of mind Perguruan Tinggi Swasta adalah IIB Darmajaya, Brand recall Universitas Teknokrat, dan Brand recognition mengetahui merek Darmajaya dari teman dan keluarga. Sedangkan pada mahasiswa/i didapat Top of Mind Perguruan Tinggi Swasta adalah IIB Darmajaya, Brand recall IIB Darmajaya identik dengan ilmu komputer dan ilmu ekonomi, Brand recognition mengenali IIB Darmajaya dari logo, serta slogan dan tagline, dan Brand association IIB Darmajaya memiliki citra yang baik, kampus swasta yang bermutu, kampus yang inovatif, memiliki ragam kegiatan mahasiswa, serta Brand loyalty dalam kategori baik. Kegiatan promosi baik secara langsung maupun digital kepada siswa/i SMA diperlukan untuk meningkatkan brand recall IIB Darmajaya.
LOYALITAS MEREK MELALUI PENGALAMAN MEREK DAN NILAI PELANGGAN SMARTPHONE XIAOMI Cahyani Pratisti
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 1 (2022)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v5i1.492

Abstract

The competition between smartphone manufacturers is getting tougher along with the increasing demand for smartphones. Brand loyalty is important for companies because it can predict future purchases. This study aims to determine the effect of brand experience on the loyalty of the Xiaomi smartphone, to determine the effect of customer value on the Xiaomi smartphone brand loyalty, and to determine the effect of brand experience and customer value on Xiaomi smartphone brand loyalty. This causality quantitative study used a survey method with a close questionnaire instrument distributed online to 300 respondent. Through multiple linear regression, t test and F test analysis, it was found that brand experience and customer value both partially and simultaneously affecedt Xiaomi smartphone brand loyalty. This proves that manufacturers should pay more attention to brand experience and customer value to strengthen the brand equity and increase in sales.
Pengembangan Inovasi Kemasan Produk Untuk Meningkatkan Daya Tarik Umkm Wedang Jahe di Desa Sidodadi Asri Rico Elhando Badri; Cahyani Pratisti; Anandha Sartika Putri
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v2i2.1268

Abstract

This community service activity aims to solve the problems MSMEs face in home industrial products in Sidodadi Asri Village, Jati Agung District, South Lampung Province, by assisting MSMEs in developing product packaging designs. The rationale for the priority themes is to raise awareness of packaging through research on the importance of packaging, development of appropriate technology, and marketing networks to improve the competitiveness of processed products for the small business cottage industry. It was developed by optimizing potential through community empowerment that enhances the village of Sidodadi Asri. Envisioning how to implement problem-solving begins with coordination between the village chief and his MSME owner. The output that will be generated from community service activities is the right technology, in the form of packaging design and a high level of understanding of the importance of packaging through training in packaging development with shaping product brands and labels, creating innovative, engaging solutions and modern packaging. And also how to promote it through social media like Whatsapp and Instagram so that it is said to provide benefits for MSMEs to independently expand product distribution and independent use of e-commerce and social media as a means of promotion and sales marketing.
pengaruh brand trust dan brand loyalty pada keputusan pembelian sepatu merek adidas di Bandar Lampung Cahyani Pratisti; Niken Paramitasari
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study aims to determine the effect of 1) Brand trust, 2) Brand loyalty on Adidas Purchase decision in Bandar Lampung. The quantitative associative research used multiple regression found that brand trust and brand loyalty effected Adidas purchase decision. So, brand trust and brand loyalty lead to certain marketing advantages including reducing marketing costs, attract new consumers, provide superior trading leverage, performing favorable word of mouth, and resist competitor marketing efforts. Keywords: Brand trust, Brand loyalty, Purchase decision
Peningkatan Usaha Melalui Diversifikasi Kain Belah Ketupat Di Umkm Quenshaa Tanggamus Cahyani Pratisti; Anandha Sartika Putri; Lani Oktasari
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (476.358 KB) | DOI: 10.58466/literasi.v2i2.640

Abstract

One of the handicrafts from Lampung Province that is not widely known is kain belah ketupat. This community service activity aims to introduce kain belah ketupat which are the superior characteristics of Lampung Province and increase their selling value so they can compete in national and global markets. Service activities carried out using a Participatory Learning and Action (PLA) approach with lecture, discussion, and training methods. After the training, new products were obtained in the form of sling bags, tissue boxes, scarves, laptop bags and masks. MSMEs also now have logos, new packaging, as well as business Instagram, blogs, and Shopee. Perhaps after this service, the sales of MSMEs would continue to increase so that they can globalize Lampung's typical kain belah ketupat products.
PENGUATAN ADMINISTRASI UKM MELALUI PELATIHAN APLIKASI BUKU WARUNG DI KELURAHAN BATU PUTUK, KECAMATAN TELUK BETUNG BARAT, KOTA BANDAR LAMPUNG Cahyani Pratisti; Viola De Yusa; Rafif Fadhlurrahman Muti
SOROT : Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1 (2022): Januari
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/sorot.v1i1.2482

Abstract

UMKM merupakan salah satu potensi terpendam bagi penguatan ekonomi Indonesia. Sayangnya, masih terdapat kekurangan dalam hal pencatatan laporan keuangan. Pengembangan teknologi dan pemanfaatan gadget telah memudahkan berbagai permasalahan, salah satunya penggunaan aplikasi bagi pencatatan keuangan seperti buku warung. Pengabdian ini berusaha melatih pemilik ukm untuk menggunakan aplikasi buku warung sehingga pencatatan keuangan UMKM akan tercatat dengan baik. Setelah melakukan pelatihan ini para pemilik UMKM di desa Batu Putuk memiliki catatan keuangan yang lebih terkoordinir.
PELATIHAN PEMANFAATAN PLATFORM SOCIAL MEDIA MENUJU UMKM DIGITAL Muhammad Saputra; Cahyani Pratisti; Rico Elhando Badri; Kurnia Fadila; Joko Triloka
Jurnal Abdi Insani Vol 10 No 3 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i3.1089

Abstract

Darmajaya Society Center (DSC) is one of the campus canteens located at the Darmajaya Institute of Informatics and Business (IIB Darmajaya). The results of observations made by the service team show an urgency for the implementation of science and technology where the business processes carried out by MSMEs related to recording, ordering and payment systems are still carried out manually. Another problem is that there has been a quite drastic decline in the sales turnover of canteen tenants or DSC MSMEs since the Covid 19 pandemic. The aim of this community service activity is to provide education to MSME players related to digitalization in terms of marketing and finance so that MSME players are able to use developing their business in a digital direction as a effort to increase sales. The activity implementation method used in MSME service activities at DSC is through the active participation method. The active participation method is a method of training and mentoring by identifying problems faced by partners. The results of the service activities carried out are in the form of increased understanding and knowledge of tenants or MSME actors as measured through pretests and posttests for each activity. The results of digital marketing and financial literacy training activities were obtained based on the posttest results of participants reaching an average score of 80% when compared with the average answer of participants in the pretest activity which only reached 40%. In the WhatsApp business training activity, participants obtained posttest results with understanding reaching an average of 70% compared to the average pretest answer which only reached 30%. In the training activity on using Qris, it was found that the posttest results reached an average of 80% when compared to the average answer of participants in the pretest activity which only reached 50%. The conclusion of this activity is the increasing understanding of tenants or MSME actors in the DSC IIB Darmajaya canteen regarding digital marketing and finance as well as the ability of DSC MSME actors to use WhatsApp business applications and non-cash financial applications or Qris.
Co-Authors Anandha Sartika Putri Aswin Aswin Badri, Rico Elhando Joko Triloka Kurnia Fadila Lani Oktasari Muhammad Saputra Muhammad Saputra Niken Paramitasari Rafif Fadhlurrahman Muti Sri Maryati Viola De Yusa