Article Per Year (5 Year)
p-Index From 2021 - 2026
1.037
P-Index
This Author published in this journals
All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Soeropati: Journal of Community Service Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Pariwisata, Bisnis Digital dan Manajemen Journal of Community Services and Development
Yusminar Wahyuningsih
Institut Informatika Dan Bisnis Darmajaya
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Nursing Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
CUSTOMER PERSPECTIVE ON PURCHASE DECISION HALAL PRODUCTS Muhammad Saputra; Yuniwati; Lislindawati; Yusminar Wahyuningsih
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study were knowing the effect of brand awareness, religiousity, halal marketing on purchase decision halal products. This study were asosiative research. The populations of this study were all muslim society in Indonesia. Sampling method in this study were nonprobabilty sampling used purposive samling technique. Sample total in this study amounted 100 respondents used slovin formula. The result showed religiousity and halal marketing had effect on purchase decision halal products and there is no effect halal awareness on purchase decision halal products
Digitization and Packaging Innovation Training on SME Rumah Kita Muhammad Saputra; Yusminar Wahyuningsih; Lisindawati; Niken Paramitasari

Publisher : LPPM Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/js.v5i1.3503

Abstract

The Covid-19 pandemic has had an impact on change, business people must have the ability to utilize information technology and have the ability to innovate in all aspects including in terms of quality product innovation. Service activities are carried out to conduct training on digitization and packaging innovation for Small and Medium Enterprise (SME) Rumah Kita with the problem of decreasing sales turnover that occurred after the Covid-19 pandemic. The methods used in this service activity are counseling, training, and monitoring or evaluation. As a result of the community service, SME Rumah Kita already has a social media account that can be used as a medium for product promotion and sales. SME Rumah Kita already has a product sales account at an e-commerce shopee. SME Rumah Kita already has more marketable product packaging. SME Rumah Kita already has a sales brand. In addition, quantitative evaluations were measured using pre-test and post-test questionnaires in this community service activity. Based on the results of the pre-test and post-test, showed positive results where each pre-test and post-test on the activities carried out showed an increase in partners' abilities and knowledge related to the service being carried out.
PENGARUH DIGITAL STORYTELLING DAN KUALITAS INTERPRESTASI PAMERAN TERHADAP KEPUASAN PENGUNJUNG PADA MUSEUM ULLEN SENTALU YOGYAKARTA Yusminar Wahyuningsih; Rina Milyati Yuniastuti; Jhon Nasyaroeka; Cahyani Pratisti
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 5 No. 1 (2026): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v5i1.7978

Abstract

Digital storytelling berperan sangat penting dalam menyampaikan pesan secara kuat dengan membuat audiens membangun pengalaman emosionalnya . Teknologi digital membuat digital storytelling dikemas dengan kombinasi multimedia interaktif yang dapat meningkatkan pengunjung museum. Tidak adanya ketertarikan pengunjung museum dengan berbagai pesan seni  yang disampaikan maka akan menurunkan minat mengunjungi. Tujuan penelitian untuk mengetahui dampak akan digital storytelling dan kualitas interpretasi pameran terhadap kepuasan pengunjung. Objek penelitian  di museum Ullen Sentalu. Metode dengan pendekatan kuantitatif  menggunakan purposive sampling  60 sampel pengunjung museum. Hipotesis dilakukan pengujian uji validitas, uji reliabilitas, uji asumsi klasik , regresi linier berganda serta  uji t. Hasil uji determinasi diperoleh 76% kepuasan pengunjung di pengaruhi digital story telling dan kualitas interpretasi pameran. Hasil uji t didapat kedua variabel independent pada digital story telling dan kualitas interpretasi pameran berdampak terhadap  kepuasan pengunjung. Diperoleh kesimpulan digital story telling berpengaruh pada kepuasan pengunjung museum. Pada variabel kualitas interprestasi pameran juga berpengaruh terhadap kepuasan pengunjung. Penelitian berimpilkasi pada museum Ullen Sentalu lebih berkreatif dan berkreasi dalam menyajikan dan memamerkan warisan budaya.
Pelatihan Pemanfaatan Aplikasi Smart PLS dalam Pengolahan Data Bagi Peneliti Muhammad Saputra; Yusminar Wahyuningsih; Betty Magdalena; Viola De Yusa; Suwandi; Riyadini Riyan Utami; Sri Rahayu; Zuriana; Linda Septarina
Journal of Community Services and Development Vol. 1 No. 1 (2025): May 2025
Publisher : LPP Chani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64619/v1i1.2

Abstract

Pemanfaatan teknologi informasi dalam penelitian memiliki banyak manfaat. Saat Ini tersedia beragam perangkat lunak yang tersedia bagi peneliti dalam pengolahan data salah satunya adalah Partial Least Squares (PLS). Aplikasi perangkat lunak Smart PLS menawarkan berbagai keuntungan, namun pada umumnya peneliti awal masih mengalami kesulitan dalam mengoperasikan aplikasi tersebut secara maksimal. Keterbatasan dalam pemahaman tentang penggunaan perangkat lunak ini sering kali berhubungan dengan kurangnya pelatihan yang memadai bagi peneliti. Meskipun literatur dan tutorial tentang Smart PLS dapat diakses secara daring, tidak semua peneliti awal memiliki keterampilan dalam memanfaatkannya secara maksimal. Berdasarkan permasalahan tersebut adanya sebuah urgensi dengan mengadakan suatu kegiatan pelatihan yang memberikan pemahaman secara praktis terhadap peneliti awal terkait dengan cara menggunakan Smart PLS secara efektif. Kegiatan pelatihan dilakukan secara daring guna menjangkau peserta di seluruh Indonesia. Kegiatan Ini diikuti oleh 35 peserta  dari berbagai daerah di Indonesia dengan berbagai latar belakang pekerjaan di antaranya mahasiswa, dosen dan karyawan. Kegiatan pelatihan ini mengadopsi pendekatan pembelajaran aktif yang melibatkan interaksi langsung antara narasumber dan peserta. Kegiatan pelatihan melewati beberapa tahapan diantaranya Pemaparan Teknis Kegiatan Pengabdian Kepada Masyarakat (PKM), Pelaksanaan pre-test, Pengenalan aplikasi Smart-PLS, Diskusi dan Evaluasi. Kegiatan Pelatihan Pemanfaatan Aplikasi Smart PLS dalam Pengolahan Data Bagi Peneliti sesuai dengan perencanaan kegiatan. Pelatihan ini memberikan pemahaman yang mendalam mengenai konsep dasar Partial Least Squares (PLS) dan bagaimana aplikasi Smart PLS dapat digunakan secara praktis dalam analisis model struktural dan hubungan antar variabel. Hasil evaluasi, yang menunjukkan tingkat pemahaman peserta mencapai 89% berdasarkan post-test lebih tinggi dibandingkan dengan hasil pre-test dengan capaian pemahaman sebesar 11%.
Pelatihan AI Marketing bagi Pelaku UMKM Ikan Asin untuk Mendukung Transformasi Digital Usaha di Kelurahan Keteguhan, Kecamatan Teluk Betung Timur, Kota Bandar Lampung Cahyani Pratisti; Yusminar Wahyuningsih; Rina Milyati Yuniastuti; Jhon Nasyaroeka
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 3 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i3.2083

Abstract

Small and Medium Enterprises (SMEs) producing salted fish and anchovy products in Keteguhan Village, Teluk Betung Timur District, Bandar Lampung, face several challenges, including low digital literacy, limited promotional content creation skills, and minimal utilization of Artificial Intelligence (AI) in marketing activities. This community service program aimed to enhance the digital competencies of fishermen, fishermen’s wives, and fisheries-based SME owners through AI Marketing training. The program employed community education, technology transfer, hands-on training, and mentoring approaches utilizing ChatGPT, Canva AI, and social media platforms. A total of 30 participants were involved in the program. Evaluation was conducted through pre-tests, post-tests, observations, and interviews. The results indicated a significant improvement in participants’ competencies, with the Paired Sample t-Test showing a significance value of 0.000 (p 0.05). The program also generated practical outputs, including business social media accounts, AI-based promotional posters, marketing captions, and promotional videos. These findings demonstrate that AI Marketing can effectively support digital transformation and enhance the competitiveness of fisheries SMEs in coastal communities.
Co-Authors Betty Magdalena Cahyani Pratisti Jhon Nasyaroeka Jhon Nasyaroeka Linda Septarina Lisindawati Lislindawati Muhammad Saputra Niken Paramitasari Rina Milyati Yuniastuti Rina Milyati Yuniastuti Riyadini Riyan Utami Sri Rahayu Suwandi Viola De Yusa Yuniwati Zuriana Zuriana